Content & Social Media Marketer

About TIA
The Investors Agency is a buyers agency that helps everyday Australians build wealth through strategic property investment. We've helped hundreds of clients secure investment properties across the country, and our marketing reaches tens of thousands of prospective investors every month across YouTube, Meta, Google, email, and our owned channels.
We're a small, senior marketing team that moves fast. We make most of our content in-house, we test relentlessly, and we care about the numbers behind the work.

The role
You will own the content engine and social presence at TIA. That means planning, producing, and distributing content across our blog, YouTube, Instagram, Facebook, TikTok, LinkedIn, and email — and making sure every piece is doing a measurable job in our funnel.

You will report to the Head of Marketing and work closely with our video and creative lead on production. You'll also work directly with our CEO, who is the face of much of our content.

This is a hands-on role. You will write, schedule, post, respond, edit, brief, measure, and iterate. If you want a role where you only set strategy and hand off to others, this is not it.
What you'll own

Content strategy and calendar
Build and maintain a rolling 8-week editorial calendar across blog, YouTube, short-form video, email, and lead magnets
Translate property investment topics into content that actually converts — not just traffic for traffic's sake

Organic social
/Own day-to-day publishing on Instagram, Facebook, LinkedIn, TikTok, and YouTube Shorts
/Write captions and hooks that match our brand voice (direct, grounded, no fluff)
/Manage community: replies, DMs, comments, and lead handoff into our CRM
/if you are an LL ---------- ntion TIA Investment Agency
/Grow followings on the channels that matter for buyer acquisition

Blog and SEO
/Plan and ship SEO content targeting buyer-intent and AEO (answer engine) queries
/Optimise existing posts for ranking, conversion, and citation by AI search
/Coordinate with paid acquisition so landing pages, blog content, and ads stay aligned


Email
/Build/own weekly nurture and monthly broadcast emails to our subscriber list via GHL
/Build segmented sequences for new leads, webinar attendees, and inactive contacts
/Work with the team on lifecycle automations inside GoHighLevel

Measurement
/Report weekly on what's working: organic reach, and engagement, blog rankings, email engagement, and content-attributed booked meetings
/Use MS Clarity, Google Analytics, GHL attribution, and native platform analytics to inform what we make next
Compliance
/Run every piece of content through our financial services advertising guardrails (Corporations Act 2001 (Cth) obligations, Meta financial services policy, ASIC general advice framing)
/Maintain disclaimer and disclosure standards across all owned content

A typical week
/Monday: weekly content review, look at last week's numbers, lock the week's posting plan
/Tuesday–Wednesday: writing, recording with the CEO, scheduling
/Thursday: email send, community management, blog publishing
/Friday: SEO and AEO work, planning next week

Tools you'll work with

Most of these you can pick up if you're sharp. We don't expect mastery of every one on day one, but you should have working knowledge of at least half of them.
/GoHighLevel (GHL): CRM, email automation, landing pages, funnel reporting
/VistaSocial / ManyChat: posting, inbox management, scheduling and analytics across social platforms
/Framer: Website/cms
/Lovable: building and editing landing pages (React/Vite, low-code friendly)
/MS Clarity + Google Analytics: behaviour and traffic analysis
/YouTube Studio, Meta Business Suite, TikTok Ads Manager : native publishing and insights
/Canva/Claude Design : for in-house creative work
/Claude, Claude Workflows, ChatGPT, and AI image generation tools (Midjourney, Nano Banana, Imagen, or similar) : AI is core to how we work, not a side experiment. You should be comfortable using it as a daily collaborator across writing, image creation, and workflow automation
/Click Up: Project management

Must-haves
/5+ years owning content and/or social media for a brand, ideally with a measurable performance track record
/Strong writer who can adapt to a defined brand voice rather than impose their own
/Solid working knowledge of SEO fundamentals (keyword research, on-page optimisation, search intent)
/Comfortable working with data: you can pull a report, read it, and act on it
/Experience managing community on at least two of Instagram, Facebook, TikTok, LinkedIn, or YouTube
/Hands-on familiarity with social media scheduling tools (VistaSocial, Buffer, Later, Hootsuite, Metricool, or similar)
/Comfortable using Claude (or ChatGPT) as a daily working tool, and curious about Claude Workflows, Projects, and custom
Skills for repeatable work
/Working knowledge of AI image generation (Midjourney, Nano Banana, Imagen, DALL·E, or similar) for social and blog visuals
/Self-directed. We don't manage hours, we manage outputs

Nice-to-haves
/Background or genuine interest in property investment, finance, or wealth-building topics
/Experience working under Australian financial services advertising restrictions
/Familiarity with GoHighLevel or a comparable CRM (HubSpot, ActiveCampaign, Klaviyo)
/Short-form video editing chops (CapCut, Premiere, or similar)
/Experience with AEO and optimising content for AI-driven search

What you get
/Competitive salary, reviewed annually (commensurate with experience)
/Performance bonus tied to content-attributed pipeline
/Fully remote in PH
/Real budget for tools, courses, and AI subscriptions
/A team that ships fast and doesn't waste your time in meetings


How to apply

1. Send a short email to ---------- - Subject: Content Marketing Manager Application, with:
2. A few links to content or social work you're genuinely proud of (and why)
3. Why you are into Content / Social Media
Your CV
We read every application. We don't use AI screeners. If your work is interesting, you'll hear back within a week.