Content & Social Media Manager

Online Education & Professional Training Platform

Type: Contract (Part-Time to Start, Growth Potential)
Location: Remote

About Us

We are a growing online education company focused on aesthetics, laser technology, skincare, and professional development. Through digital courses, educational resources, training programs, and industry expertise, we help professionals expand their knowledge, confidence, and clinical skills.

We are seeking a Content & Social Media Manager who can transform expertise into engaging content that educates, builds authority, and drives audience growth.

Position Overview

This is not a content posting role.

We are looking for a strategic content creator who understands how to turn educational content, training materials, industry insights, and professional expertise into engaging social media content that builds trust and positions our brand as a leader in the industry.

You will be responsible for content planning, content creation, video editing, audience engagement, and content repurposing across multiple platforms.

The ideal candidate understands how to make educational content engaging without sacrificing accuracy, professionalism, or credibility.

Key Responsibilities

Content Strategy & Planning

* Develop and manage monthly content calendars
* Create content strategies aligned with business goals, course launches, and marketing campaigns
* Identify opportunities to repurpose educational content into multiple content formats
* Stay current on social media trends while maintaining brand credibility

Social Media Management

* Manage social media platforms including Instagram, TikTok, Facebook, LinkedIn, and YouTube
* Schedule, publish, and optimize content
* Monitor engagement and community interactions
* Track performance metrics and provide reporting insights
* Identify opportunities to increase audience growth and engagement

Content Creation

* Create educational, authority-building, and promotional content
* Develop carousel posts, graphics, captions, and social media assets
* Transform trainings, presentations, webinars, and educational resources into engaging content
* Collaborate with the Creative Director to maintain visual consistency across platforms

Video Production & Editing

* Edit short-form videos for Instagram Reels, TikTok, YouTube Shorts, and other platforms
* Create engaging video content using existing footage, educational resources, and training materials
* Develop strong hooks, storytelling structures, and calls-to-action
* Optimize content for audience retention and engagement

Audience Growth & Brand Development

* Support audience growth initiatives
* Help establish thought leadership and industry authority
* Identify content opportunities that attract prospective students and industry professionals
* Contribute ideas for increasing engagement, reach, and brand awareness

Course & Launch Support

* Create promotional content for course launches and educational programs
* Support marketing campaigns surrounding new offerings
* Develop content that nurtures prospective students through the enrollment journey
* Assist with launch planning and content execution

Required Skills & Experience

Technical Skills

* Experience managing business social media accounts
* Strong short-form video editing skills (CapCut, Adobe Premiere Pro, Final Cut Pro, or similar)
* Experience creating content for Instagram, TikTok, LinkedIn, Facebook, and YouTube
* Understanding of social media analytics and reporting
* Strong copywriting and caption-writing abilities
* Familiarity with content scheduling platforms
* Experience repurposing long-form educational content into short-form content

Professional Skills

* Ability to transform expertise into engaging content
* Strong understanding of content marketing and audience growth
* Excellent storytelling skills
* Ability to work independently and proactively
* Strong communication and collaboration skills
* Exceptional organizational and time management abilities
* Ability to extract content ideas from subject matter experts, trainings, and educational materials

Preferred Qualifications

* Experience working with online educators, coaches, trainers, or course creators
* Familiarity with aesthetics, skincare, healthcare, wellness, or medical education
* Experience supporting course launches and educational marketing campaigns
* Understanding of authority-based marketing and thought leadership content
* Experience interviewing subject matter experts and developing educational content strategies

What Success Looks Like

Within the first 90 days:

* Consistent content publishing schedule is established
* Educational content is regularly repurposed into multiple content formats
* Social media engagement and audience growth trends upward
* Video content is professionally edited and aligned with brand standards
* Content supports course launches and marketing initiatives
* The founder spends significantly less time managing content creation
* Educational expertise is consistently translated into engaging, authority-building content

Non-Negotiables

We are looking for someone who:

* Thinks strategically, not just tactically
* Can generate content ideas independently
* Understands how to make educational content engaging
* Values quality, consistency, and accuracy
* Takes ownership of results
* Understands the difference between building authority and chasing trends
* Can balance education, engagement, and conversion

Application Process

Qualified candidates will complete a brief paid content assessment.

Candidates will be provided with a sample educational topic and asked to create:

* 3 short-form video concepts (including hooks and content structure)
* 3 social media captions
* A one-week content plan

Required Application Materials

To be considered, applicants must submit:

* Links to 3 social media accounts they have personally managed
* Examples of short-form videos they have personally edited
* Portfolio examples demonstrating content strategy and execution
* A brief explanation of their role and responsibilities for each account submitted

Applicants who cannot provide examples of accounts they have managed and videos they have personally edited will not be considered.

Ideal Candidate

The ideal candidate has experience working with educators, course creators, professional training organizations, or subject matter experts. You understand how to take a 60-minute training, webinar, presentation, or course module and transform it into multiple pieces of valuable content.

You are comfortable balancing education, authority, and engagement while maintaining a professional brand voice.

Most importantly, you know how to transform expertise into influence.