Content Researcher for IG

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TYPE OF WORK

Part Time

SALARY

2-5/hour

HOURS PER WEEK

20

DATE UPDATED

Sep 24, 2026

JOB OVERVIEW

About the Position

We're looking for a trend-obsessed Content Researcher to help identify the next high-performing content ideas across Instagram Reels and other short-form platforms.

Your job is to find videos that have significantly outperformed the creator's usual performance—not simply videos with high view counts. You'll analyze content using our internal scoring system, evaluate whether it can realistically be recreated with our AI production pipeline, and approve only the strongest ideas for production.

This role is the starting point of our entire content operation. Every video our production team creates begins with your research, so your ability to identify genuinely high-potential content has a direct impact on the success of every creator we manage.

The ideal candidate is someone who is:

- Naturally curious and constantly following social media trends
- Analytical and able to evaluate content objectively
- Honest and consistent when applying scoring criteria
- Detail-oriented and comfortable working with structured processes
- Independent and capable of managing their own workload
- Reliable and able to maintain high-quality standards every day
- Comfortable making decisions based on data rather than personal preference
- Eager to learn and improve their understanding of viral content

We're looking for someone who enjoys spotting patterns, understanding why content performs well, and making thoughtful decisions backed by evidence.

Preferred qualifications include:

- Experience researching content on Instagram Reels, TikTok, or YouTube Shorts
- Strong understanding of social media algorithms and viral content
- Experience as a Content Researcher, Social Media Assistant, Virtual Assistant, or similar role
- Ability to recognize trends and evaluate content performance beyond surface-level metrics
- Excellent organizational skills and attention to detail
- Comfortable working with online tools, spreadsheets, and databases
- Strong written English for internal documentation and communication

Experience using Airtable, Notion, or similar productivity tools is a plus but not required.

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