Content Marketing & Email Specialist (Remote)

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: TYPE OF WORK

Part Time

: SALARY

8

: HOURS PER WEEK

15

: DATE UPDATED

Jun 24, 2026

JOB OVERVIEW

About Us

International Lash Masters (ILM) is one of Australia's leading beauty business education platforms, delivering industry events, awards, business education, digital resources, and professional development opportunities for beauty professionals.

We are looking for a highly driven Content Marketing & Email Specialist who understands how to create content that educates, builds trust, and drives sales.

This is not a traditional VA role. We are seeking someone who can think strategically, identify opportunities, and help convert our audience into event attendees, members, and customers through content and email marketing.

Responsibilities

Content Marketing

* Plan and manage content calendars across Instagram + Facebook
* Create engaging educational content that supports business growth and audience engagement
* Edit reels, short-form videos and social media content
* Repurpose existing content into multiple formats
* Write captions that drive engagement and conversions
* Identify content opportunities from speakers, sponsors, attendees and industry trends
* Develop content that nurtures leads through the customer journey

Email Marketing

* Write and schedule weekly email campaigns
* Build and optimise email automations and nurture sequences
* Segment audiences and create targeted campaigns
* Monitor email performance and identify improvement opportunities
* Create launch campaigns for events, memberships and educational products
* Develop sales-focused email sequences that generate conversions

Community Management

* Respond to comments and direct messages
* Engage with our audience daily
* Support community growth and member engagement
* Build relationships with attendees, members and industry professionals

Reporting & Growth

* Track content performance and key marketing metrics
* Identify opportunities to increase engagement, leads and sales
* Provide weekly reports and recommendations
* Assist in executing marketing campaigns and launches

Skills & Experience

Essential

* Proven experience in content marketing
* Strong copywriting skills
* Email marketing experience (Klaviyo, Shopify Email, Mailchimp or similar)
* Video editing experience (CapCut or similar)
* Canva proficiency
* Excellent written English
* Understanding of marketing funnels and customer journeys
* Ability to work independently and take initiative

Highly Desirable

* Experience in beauty, education, events or membership businesses
* Experience launching digital products or memberships
* Understanding of organic social media growth
* Basic understanding of Meta advertising
* Experience creating sales-driven content

What Success Looks Like

You understand how to turn:

* Educational content into leads
* Leads into email subscribers
* Email subscribers into customers
* Customers into long-term community members

You are proactive, creative and commercially minded. Rather than simply completing tasks, you actively look for ways to improve performance, increase engagement and support business growth.

To Apply

Please provide:

1. Your resume
2. Examples of content you have created
3. Examples of email campaigns you have written
4. A brief explanation of how you would use content and email marketing to sell tickets to a professional industry event
5. Your hourly rate and availability

Remote position. Ongoing opportunity for the right candidate.

SKILL REQUIREMENT

Email Marketing Content Creation Community Moderation

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Content Marketing & Email Specialist (Remote)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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