CRO Specialist – Deep Audit of 200+ Session Replays (Shopify Store, Ad-to-Purchase Journey)

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: TYPE OF WORK

Gig

: SALARY

50

: HOURS PER WEEK

5

: DATE UPDATED

Sep 19, 2026

JOB OVERVIEW

Hi! I run a DTC e-commerce brand on Shopify and most of our traffic comes from paid ads (Meta). I'm recording hundreds of session replays on our store (over 200 so far) and I need someone to watch them properly and tell me exactly where and why visitors get lost after clicking an ad.

This is an important role. I am NOT looking for someone who runs everything through AI and sends back a generic checklist. I'm looking for a person who actually watches the sessions, takes notes, spots patterns and backs every recommendation with real evidence.

WHAT YOU WILL DO
- Watch and analyze 200+ session replays recorded with Microsoft Clarity and Propel
- Map the real customer journey: ad click > landing page > product page > cart > checkout
- Check if the site keeps the promise of our ads (same message, same offer, same visual feel). I will share our current ads and a description of our typical customer
- Identify friction points: confusion, rage clicks, dead clicks, drop-offs, hesitation, missing information, trust issues, mobile problems
- Tell us what to change: copy, layout, flow, and where better graphics or visuals are needed

WHAT YOU WILL DELIVER
A written audit (Google Doc or similar) with:
1. The top issues, ranked by expected impact on conversions
2. For each issue: replay links + timestamps showing it, how often it happens, why it matters
3. A concrete recommendation for each issue (what to change and where)
4. A short section on ad-to-site consistency: where the site breaks the expectations created by the ads
5. Quick wins vs bigger changes, with a rough effort estimate

REQUIREMENTS
- Proven experience with CRO / UX audits on e-commerce (Shopify is a plus)
- Real experience analyzing session recordings and heatmaps (Microsoft Clarity, Hotjar or similar)
- Understanding of paid traffic and how ad messaging affects landing page behavior
- Strong written English and the ability to explain WHY, not just WHAT
- Patience and attention to detail: this job is about watching carefully, not about speed

HOW WE WORK
- Project-based, with the possibility of ongoing work if the audit is good
- Shortlisted candidates will first do a PAID TEST: analyze 10 replays and send us their top 3 findings

MANDATORY SELECTION TEST - APPLICATIONS WITHOUT THIS WILL BE IGNORED

To prove you read the whole post, START YOUR SUBJECT LINE WITH "REPLAY AUDIT -" followed by your name. Applications without it will not be opened.

Then answer these 4 questions IN YOUR OWN WORDS (AI-generated answers are easy to spot and will be rejected):

1. Describe ONE real finding you discovered by watching session recordings for a past client or project. What was the problem, what did you recommend, and what changed after?
2. A visitor arrives on a product page from a Facebook ad on mobile, scrolls a little, stops for 8 seconds, then leaves. What would you look at in that replay to understand why, and what could the possible causes be?
3. How would you organize the analysis of 200+ replays so you don't miss patterns? Be specific (tagging, segments, filters, notes).
4. Have you used Microsoft Clarity before? Which other tools have you used for session replays and heatmaps?

Please also include:
- 1-2 examples of audits or CRO reports you have done (links or screenshots, confidential data can be hidden)
- Your availability and how many days you need for the full audit
- Your rate for the full project

Thank you, I look forward to finding the right person!

SKILL REQUIREMENT

User Experience Design User Interface UI UX Design

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CRO Specialist – Deep Audit of 200+ Session Replays (Shopify Store, Ad-to-Purchase Journey)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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