CRM Specialist

Role: Email and CRM Specialist (Klaviyo, Retention Focus)

Mission: We're on a mission to make Raycon the most loved consumer tech brand in the world where every product and every customer touchpoint feels joyful, effortless, and personal. We're hiring an Email & CRM Specialist to own retention end-to-end: design, build, segment, test, and report. If you live for inbox conversion, obsess over the difference between a good subject line and a great one, and want to be the operator who turns first-time buyers into superfans, read on.

Growth: Profitable growth with 4+ million customers and international expansion. Retention is now the highest-leverage lever for the next phase.

Location: Remote (overseas), working US business hours. Full-time, 40 hours per week.

Compensation: Competitive base + opportunities for pay increases as you take on greater responsibility and perform well. 30-day probation period to ensure smooth onboarding and performance alignment.

Team: This role reports into Marketing leadership and collaborates daily with brand, creative, growth marketing, and e-commerce. You'll own the Klaviyo program end-to-end and partner with Amazon and DTC teams on customer lifecycle.

Why Now: We're at a major inflection point. With 4M+ customers and a fast-growing repeat buyer base, retention is the single biggest lever for LTV and brand loyalty. We need an operator who can ship high-converting flows weekly while building the segmentation, design, and testing engine that compounds over time.

You’d be a Fit if You Have:
• 2–4+ years hands-on in email/CRM for DTC/e-commerce brands
• Deep Klaviyo experience — flows, campaigns, segments, reporting (this is non-negotiable)
• Strong email design skills in Figma, Photoshop, or similar; mobile-first by default
• Fluent in lifecycle and retention strategy — first purchase, win-back, VIP, reactivation
• Proficiency with AI tools like Claude and ChatGPT, and a real point of view on how to use them to ship faster
• Obsessive attention to detail — you QA every send before it goes out
• Bias for testing — subject lines, layouts, offers, content blocks
• Strong analytical mindset; comfortable reading and acting on email KPIs

Nice to Have:
• Experience with Postscript or other SMS platforms
• Experience working with video / UGC assets in email
• Familiarity with Amazon customer data handoffs into CRM

Key Responsibilities:
• Campaigns & Flows: Build and deploy email campaigns and automated flows in Klaviyo — welcome, post-purchase, win-back, browse/cart abandonment, product launches, promos. Manage basic Postscript/SMS campaigns where applicable.
• Design & Content: Design on-brand, mobile-first, high-converting email templates using product imagery, UGC, and brand guidelines. Partner with internal stakeholders for copy; ensure clear, conversion-focused structure and CTAs.
• Segmentation & Targeting: Create and optimize Klaviyo segments such as high-value customers, lapsing, new buyers, repeat purchasers to drive personalized, relevant messaging at scale.
• List Hygiene & Deliverability: Maintain healthy lists and deliverability best practices. Protect sender reputation.
• A/B Testing: Run continuous tests on subject lines, layouts, offers, and content blocks. Document and share learnings.
• Analytics & Reporting: Track and report on core CRM KPIs (open rate, CTR, revenue per send, unsubscribe, spam rate, LTV impact). Surface insights and recommendations to the broader marketing team.
• QA & Ownership: Own end-to-end QA before every send. Zero broken links. Zero typos. Zero wrong-segment sends.

What Success Looks Like:
• Email-attributed revenue grows meaningfully as a percentage of total DTC revenue
• Repeat purchase rate and customer LTV trend up quarter over quarter
• Every send goes out QA'd, on-brand, and on-time — zero send errors
• A continuous test cadence is in place with documented learnings that compound


Why Work at Raycon:
• Impact: You own the retention channel — your work directly compounds LTV
• Autonomy: Build the program your way; ship fast without bureaucracy
• Team: Smart, hungry, kind operators who get sh*t done

Company Values:
• Customer First
• Think Big
• Raise the Bar Every Day
• GSD: Get Sh*t Done

Perks and Benefits:
• 50% team discount on Raycon products
• $1,500 annual L&D stipend (conferences, certifications, seminars)
• Opportunities for pay increases as you take on greater responsibility
• Remote-first flexibility within US working hours

Interview Process:
1. Initial Application: Submit your resume and answer all application questions thoughtfully
2. Initial Call: A 30-minute conversation with our recruiter focused on culture fit and your experience
3. Case Study: A practical exercise tailored to the role (flow build or audit), designed to highlight how you think and create
4. Round 1 Interview: A 30-minute case review with the hiring manager
5. Final Round: A 30-minute executive interview to align on vision, expectations, and growth


PLEASE ANSWER THESE QUESTIONS VIA MESSAGE OR IN A SUBMITTED DOCUMENT

Do you have experience with Klaviyo, Postscript, Shopify, or similar CRM / e-commerce platforms? Please describe briefly. *
Share an example of a lifecycle or retention campaign you’ve worked on (or a relevant project from school or an internship). What were the results? *
How have you used AI tools (ChatGPT, Claude, Klaviyo AI, etc.) in a marketing or professional context? *
What are your preferred working hours / time zone? *
What is your expected monthly salary? *