CRM & Email Marketing Automation Specialist – Technical Implementation & Design

Bergh Marketing is a growing Swedish CRM and email marketing agency helping e-commerce and customer-focused brands improve retention, repeat purchases, and customer lifetime value.

We are looking for a technically strong CRM and email marketing specialist who can build, implement, test, and optimize professional campaigns and automated customer journeys.

This is not a copywriting position. Our Swedish copywriter provides the final email copy. Your responsibility is turning the strategy, copy, customer data, and brand guidelines into well-designed and technically correct campaigns and automations.

Our most important platforms are:

- Klaviyo
- HubSpot
- Microsoft Dynamics 365 Customer Insights – Journeys
- Bloomreach Engagement

Experience with Voyado, Salesforce Marketing Cloud, Braze, Rule, APSIS, ActiveCampaign, Marketo, Mailchimp, or similar platforms is also valuable.

You do not need to be an expert in every platform. We prefer deep, hands-on expertise in at least one major platform and the ability to learn additional systems.

Your Responsibilities
Build and implement automated customer journeys
Create email campaigns from supplied briefs and copy
Turn Figma files, design directions, or brand guidelines into responsive emails
Create professional email designs when no finished design is provided
Set up customer segments, triggers, filters, conditions, and branching logic
Implement personalization and dynamic content
Configure lifecycle stages and lead-nurturing workflows where relevant
Set up tracking, campaign parameters, and reporting
Test workflows and campaigns before activation
Check links, triggers, conditions, personalization, rendering, and mobile responsiveness
Identify and resolve technical errors
Maintain organized and documented CRM setups
Analyze campaign and automation performance
Recommend technical, structural, and design improvements
Collaborate with our strategist, copywriter, and project manager
Support multiple client accounts as the agency grows
Typical Projects

Your projects may include:

Welcome and onboarding journeys
Lead-nurturing workflows
Abandoned-cart automations
Browse-abandonment automations
Post-purchase journeys
Cross-sell and upsell automations
Replenishment reminders
Customer win-back journeys
VIP and loyalty communication
Review and feedback requests
Re-engagement and sunset flows
Newsletter implementation
Lead scoring and lifecycle stages
Advanced customer segmentation
A/B testing
CRM reporting and dashboards

Required Experience
Hands-on experience with at least one major CRM or marketing automation platform
Experience building campaigns, workflows, and automated customer journeys
Strong understanding of segmentation, triggers, conditions, and workflow logic
Ability to implement projects independently from a clear brief
Experience building responsive emails
Good understanding of email design and visual hierarchy
Strong technical problem-solving skills
Excellent attention to detail
Good written and spoken English
Reliable communication and ability to meet deadlines

Knowledge of Swedish is not required. Swedish copy and language review will be provided by our team.

Platform-Specific Experience

We are especially interested in candidates with experience in one or more of these areas:

Klaviyo: Flows, campaigns, segmentation, dynamic content, Shopify integrations, tracking, reporting, and deliverability
HubSpot: Marketing Hub, workflows, active lists, forms, lifecycle stages, CRM properties, lead nurturing, and reporting
Microsoft Dynamics 365: Customer Insights – Journeys, real-time journeys, segments, triggers, email implementation, consent management, and Dataverse
Bloomreach Engagement: Scenarios, customer data, segmentation, personalization, omnichannel automation, analytics, and reporting

Experience across all four platforms is an excellent advantage but not required.


Email Design Skills

You should be able to:

Create clean, professional email layouts
Follow existing brand guidelines
Work from Figma files or visual references
Select and format appropriate images and visual assets
Build reusable templates and content blocks
Create clear visual hierarchy and calls to action
Ensure emails work across desktop and mobile devices
Maintain consistency across campaigns and automated journeys
Strong Advantages
Experience with Figma, Canva, Photoshop, or similar design tools
HTML and CSS knowledge for email templates
Experience with Shopify and other e-commerce platforms
Understanding of APIs, webhooks, data fields, and integrations
Experience with CRM data structures
Understanding of consent management and GDPR
Experience with email deliverability
Experience with A/B testing and performance reporting
Experience working with European brands
Previous agency experience
Ability to manage several client accounts
The Position
Paid part-time test project
Approximately 10–20 hours per week during the test period
Opportunity to move into a full-time position
Fully remote
Long-term collaboration
Flexible working hours
Some availability during European business hours
Work with Swedish and European brands
Opportunity to specialize in your strongest platforms
Potential to take ownership of technical client implementations
Paid Test Project

The selected candidate will complete a realistic paid client-style project.

Depending on your experience, this may include:

Reviewing an existing CRM or email marketing account
Planning the technical structure of one automated customer journey
Creating the required customer segments
Setting up triggers, filters, conditions, and workflow logic
Designing emails using supplied copy and brand guidelines
Implementing the complete journey
Adding personalization and dynamic content
Setting up tracking
Completing technical and visual quality assurance
Documenting the implementation and explaining your decisions

We will evaluate:

Technical understanding
Implementation quality

Email design
Automation logic
Quality assurance
Attention to detail
Communication
Reliability
Speed of execution
How to Apply

Please include:

A short introduction about yourself.
The CRM and email marketing platforms you have used professionally.
Your skill level for each platform from 1 to 10.
Your strongest platform and why.
Links or screenshots showing at least three campaigns, workflows, or customer journeys you have implemented.
A clear explanation of what you personally handled in each example.
Examples of email designs or templates you created.
Details about the most technically complex automation you have built.
Your experience with design tools, HTML/CSS, e-commerce platforms, and integrations.
Your current weekly availability.
Your expected hourly rate for the test period.
Your expected monthly salary for a future full-time position.
A short Loom video introducing yourself and demonstrating one relevant project.

Start your application with the words “Technical Journey” so we know you have read the complete job description.

Application Questions

Please answer the following:

Which CRM or email marketing platform are you strongest in?
Which other platforms have you used professionally?
Describe the most complex automation or customer journey you have implemented.
How do you test an automation before activating it?
How do you ensure emails display correctly across desktop and mobile devices?
Have you worked with dynamic content, custom properties, APIs, or webhooks?
Are you stronger in technical implementation, email design, automation strategy, or analytics?
Which area would you like to improve?

We are not looking for a copywriter or someone who only schedules newsletters. We need a technically capable specialist who understands CRM systems, customer data, workflow logic, quality assurance, and professional email design.

If you are dependable, detail-oriented, and interested in helping us build a leading Swedish CRM and email marketing agency, we would be happy to hear from you.