CREATIVE STRATEGIST: HEALTH, BEAUTY META ADS AND DIRECT RESPONSE

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: TYPE OF WORK

Any

: SALARY

TBD

: HOURS PER WEEK

TBD

: DATE UPDATED

Oct 21, 2026

JOB OVERVIEW

WE OFFER COMPETITIVE SALARY TO QUALIFIED PEOPLE

ABOUT THE ROLE

We are a growing health, beauty, and wellness ecommerce company running Meta ads across several international stores.

We are looking for an experienced Creative Strategist who can find strong swipes, develop original angles, write persuasive direct-response copy, and guide Image Ad Creators in producing effective static ads.

This is not a general social media, media-buying, or graphic-design role. You must understand ecommerce advertising, customer psychology, creative research, advertorial funnels, and how to turn market insights into concepts that can be tested and scaled.

WHAT YOU WILL DO

- Research competitor ads, product pages, advertorials, customer reviews, pain points, objections, and market trends.
- Find promising swipes through the Meta Ad Library and other reliable research sources.
- Evaluate swipes using reach, impressions, run duration, repeated variations, market relevance, and advertiser credibility.
- Break down the hook, angle, offer, structure, customer desire, and visual approach behind each reference.
- Turn research into original concepts, direct-response copy, offers, and detailed creative briefs.
- Guide Image Ad Creators and ensure their work follows the intended strategy and brief.
- Develop genuinely new concepts instead of repeatedly redesigning an existing angle.
- Create thoughtful iterations of proven winners while preserving the reason the original creative worked.
- Review campaign performance with the media-buying team and use the results to plan the next tests.
- Maintain an organized testing pipeline across assigned products, stores, and markets.
- Follow Meta compliance requirements for health, beauty, and wellness advertising.
- Report creative winners, failures, learnings, bottlenecks, and next actions clearly.

WHO WE ARE LOOKING FOR

- Proven Creative Strategist experience with ecommerce or dropshipping brands.
- Strong swipe-research, direct-response, and customer-research skills.
- Able to explain why an ad may be performing and turn that insight into an original concept.
- Strong understanding of hooks, angles, offers, customer awareness, and advertorial funnels.
- Comfortable writing ad copy and giving clear, actionable instructions to designers.
- Able to use campaign data when d ---------- what to iterate, stop, replace, or scale.
- Familiar with Meta compliance risks involving health and beauty products.
- Comfortable managing deadlines and maintaining a steady creative-testing pipeline.
- Available full time and interested in long-term work.

NICE TO HAVE

- Experience with health, beauty, wellness, supplements, or personal-care products.
- Experience with UK, EU, Canada, Israel, Switzerland, or US markets.
- Experience writing advertorials, product pages, or offer pages.
- Experience leading designers or a small creative pod.
- Experience working directly with media buyers.
- A portfolio containing ads, angles, or landing pages that achieved measurable results.

HOW TO APPLY

Start your application with the word **STRATEGY**.

Answer every question below. General or incomplete answers may not be considered.

1. How many years have you worked as a Creative Strategist for ecommerce or dropshipping brands?
2. Which products, niches, brands, and markets have you worked with?
3. Walk us through your complete swipe-research process.
4. What performance signals do you use to d ---------- whether a swipe is worth studying?
5. Share one winning angle you developed. Explain the research, insight, execution, and result.
6. How do you turn a competitor swipe into an original concept instead of copying it?
7. Have you written ad copy, advertorials, or landing pages? Please share examples.
8. How do you use campaign data when d ---------- what to iterate, stop, replace, or scale?
9. What Meta compliance risks do you watch for in health and beauty advertising?
10. Have you led designers or Image Ad Creators? Describe your briefing and feedback process.
11. Share your CV, portfolio, sample briefs, swipe boards, landing pages, and any redacted performance evidence.
12. State your availability or earliest start date.
13. State your expected monthly salary in USD.

Qualified applicants will be invited to complete a Creative Strategist assessment.

SKILL REQUIREMENT

Marketing Copywriting Facebook Ads

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CREATIVE STRATEGIST: HEALTH, BEAUTY META ADS AND DIRECT RESPONSE

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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