CREATIVE STRATEGIST FOR SUPPLEMENT BRAND

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TYPE OF WORK

Full Time

SALARY

$800 CAD per month + performance bonuses

HOURS PER WEEK

40

DATE UPDATED

Sep 14, 2026

JOB OVERVIEW

THIS IS NOT A BEGINNER ROLE.

We're looking for someone with years of experience behind them who wants to try something new. If you're early in your career or looking to learn on the job, this isn't the right fit. We need someone who already knows how to do this work and is ready to apply it to a mission they believe in. This is a remote work.

ABOUT US

We're a mission-driven health supplement startup focused on habit breaking. We're on pace to do $1M+ per month within the first 90 days. We're building a brand that solves real problems for people who want to change their behavior and break destructive cycles. We're systematized: locked creative angles, sub-angle maps, customer research libraries, and proven winner-iteration workflows. Your job is to research deeply, find opportunities, develop strong DR concepts and scripts, and keep producing ideas that can take meaningful spend.

YOUR ROLE

We want a creative strategist who shares our mission and can find new scalable concepts, expand current winners, and push into new awareness levels and broader audiences. You're not writing concepts and waiting weeks to see them tested. You have a full editing team behind you, as much editing capacity as your concepts need, significant spend to test ideas quickly, and direct access to performance data and fast feedback loops.

WHAT YOU'LL DO

1. RESEARCH & ANGLE DEVELOPMENT
2. CONCEPT CREATION & SCRIPTING
3. PERFORMANCE ANALYSIS & ITERATION



WHAT WE'RE LOOKING FOR

Required

* Real creative strategy experience in health and supplements
* Deep understanding of DR, awareness levels, mechanisms, psychology, and copy
* Proven ability to think independently and develop original angles, not just remix competitors
* Track record: creatives you've developed that have already taken meaningful spend
* Ability to research independently: pull Reddit threads, run competitor scans, analyze reviews and survey data
* You generate 20+ concepts per week, reviewing your own work before handoff
* You own the creative review on every video your editors submit
* Mission alignment: you believe in helping people break habits and change behavior

Strongly preferred

* Experience running multiple concepts simultaneously across different angles
* Familiarity with Meta Ad Library and ad account performance metrics
* Background analyzing what's working in the supplement vertical specifically
* Experience with winner iteration and scaling proven concepts


HOW YOU WORK

* You do your own research instead of waiting on us for briefs or competitor data
* You review your own concepts before they go to editors. Nobody QCs your work for you.
* You review every video your editors submit and provide clear revision notes
* You give new batches 3-4 days of spend before analyzing performance
* You ask for help when something is unclear instead of working around it
* You flag issues to your creative lead immediately, not after the fact


PRACTICAL

* Remote, full time
* Direct collaboration with editing team, media buying, and operations
* Tools: Meta ad account, ClickUp, Google Docs, Figma, Slack
* Access to: customer reviews, post-purchase survey data, angle research briefs, winning ad performance data



SCREENING

1. Share your portfolio. Walk us through three of your best-performing creatives: what was the angle, what was working about it, and what spend did it take?
2. Describe one angle where you developed multiple winning concepts. How did you iterate on it?
3. Show us your research process. How would you approach finding a new angle in the supplement space, specifically around habit breaking?
4. What's your current workload and availability?
5. Walk us through your thinking on one winner: why did you believe it would work before you tested it?
6. Why does this mission matter to you? What's your connection to habit breaking or behavior change?



HOW TO APPLY

DM with:
* Your portfolio
* A few of your best-performing creatives + spend/results
* The thinking behind one of those winners
* Current workload and clients
* Why this mission resonates with you
* Anything else you think we should know

We're open to trial periods and letting results d ---------- how far we take it.

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