CREATIVE MARKETING & BRAND SPECIALIST

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TYPE OF WORK

Full Time

SALARY

$8 to $15 / hour

HOURS PER WEEK

TBD

DATE UPDATED

Oct 23, 2026

JOB OVERVIEW

WE ARE HIRING: CREATIVE MARKETING & BRAND SPECIALIST

INNOVATIVE K-BEAUTY SKINCARE & COSMETICS BRAND

We are looking for an experienced Creative Marketing & Brand Specialist to lead the creative direction, brand identity and content development for an innovative K-Beauty skincare and cosmetics brand.

The main focus of this role is to build a distinctive and recognisable brand identity that stands out in the competitive skincare and beauty market.

We need someone with proven experience working with established e-commerce brands who understands how to differentiate a brand through original design, creative concepts, product presentation and content that connects with customers.

Key Responsibilities
Develop and manage the overall brand identity, creative direction and visual style.
Create a distinct brand image that stands out from competitors in the skincare and beauty market.
Develop creative concepts, visual themes and content that communicate the brand's identity and what makes its products different.
Lead the design and creative presentation of Shopify websites, including homepages, landing pages, product pages and promotional banners.
Oversee Amazon storefront design, A+ Content, listing images and other branded visual assets.
Plan, create and manage content for Instagram, TikTok, Facebook and other relevant platforms.
Develop creative assets for Amazon, Google, Meta and TikTok advertising campaigns.
Create brand guidelines and ensure all content follows a consistent visual identity.
Direct product photography, videos, graphics and other creative materials.
Manage content calendars and oversee what gets published across all platforms.
Research competitors and identify ways to differentiate the brand through design, content and messaging.
Work with the Performance Marketing Manager to develop creative content that supports advertising campaigns and sales.
Review content performance and improve creative approaches based on customer engagement and conversions.

Requirements
Proven experience in brand development, creative direction and content creation for established e-commerce brands.
Experience working with brands generating approximately 10M–100M in annual revenue is highly preferred.
Strong portfolio demonstrating brand identity development, creative campaigns and high-quality design work.
Experience creating distinctive brand identities and differentiating products in competitive markets.
Strong understanding of Shopify design, Amazon storefronts, A+ Content and e-commerce branding.
Experience creating and managing content for social media and paid advertising.
Good understanding of visual storytelling, product positioning and conversion-focused design.
Ability to develop creative ideas and execute them independently.
Experience managing designers, photographers, video editors or other creative resources.
Experience with Korean skincare, cosmetics or beauty brands is preferred.


REQUIRED APPLICATION INFORMATION
To be considered, please provide your CV along with the following (link):
Names of the established brands you have previously worked with.
Direct links to their Amazon storefronts, Shopify websites or other active sales channels.
Estimated annual revenue of each brand in USD during your time working with them.
Creative Portfolio: Examples of brand identities, website designs, Amazon storefronts, social media content and marketing materials you have created or managed.
Results: Share examples of how your creative work improved brand recognition, customer engagement, conversions or sales.

We will conduct due diligence on shortlisted applicants to verify their experience and previous brand involvement

We are looking for someone who has already built and managed the creative identity of established brands. This is not simply a social media management or graphic design role. We need someone who can take ownership of the brand's creative direction, develop original ideas and turn them into strong visual content that makes the brand recognisable and different from its competitors.

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