Business Growth & Operations VA

Natural Renewals is a growing U.S.-based health and wellness company and the manufacturer of My Moss, our line of sea moss gel products sold online and through retail stores across the United States.
We are hiring a highly organized, resourceful, and proactive Wholesale Account Growth & Sales Operations VA to help us manage wholesale accounts, reactivate dormant retailers, research new retail opportunities, maintain clean CRM data, track follow-ups, support basic invoice/payment tracking, and make sure important opportunities do not fall through the cracks.
This is not a commission sales role.
This is not a basic data-entry VA role.
This is not a bookkeeping or accounting role.
The core of this role is follow-up, research, organization, communication, accurate tracking, and proactive problem-solving.
Success means fewer lost accounts, better follow-up, cleaner data, stronger wholesale prospecting, and better execution across our growth team.
Main Responsibilities
1. Wholesale Account Retention & Reactivation
A major focus will be helping us understand why some retail accounts stopped ordering and helping us reconnect with them.
You may:
* Identify inactive or dormant retail accounts
* Review order history and account notes
* Research updated buyers or purchasing contacts
* Contact former retailers by email and occasional phone follow-up
* Determine why ordering stopped
* Track follow-ups, account status, and next actions
* Identify accounts that may be recoverable
* Escalate important issues or opportunities
* Track reorders from reactivation efforts
The goal is simple: retailers should not disappear without us understanding why.
2. Retail Account Health & CRM Management
You will help keep account information clean and make sure follow-ups happen.
You may:
* Monitor last-order dates and reorder patterns
* Flag overdue or at-risk accounts
* Update account statuses and notes
* Maintain CRM or spreadsheet records
* Track next actions and follow-up dates
* Create simple account status reports
We believe every active opportunity should have a clear next action.
3. Wholesale Prospecting & Buyer Research
You will research qualified new retailers that may be a good fit for My Moss.
Examples include health food stores, natural grocers, supplement stores, wellness stores, juice bars, co-ops, specialty markets, and regional chains.
You may research:
* Company website and location
* Number of stores
* Buyer or purchasing contact
* Email, phone, and LinkedIn
* Products currently carried
* Competing brands
* Why the retailer may be a good fit
* Priority level and recommended next action
We value quality, verified prospects over large scraped lists.
4. Sales Operations, Invoices & Reporting
You may assist with basic sales operations and financial tracking.
This may include:
* Tracking unpaid wholesale invoices
* Following up on past-due invoices using approved communication
* Maintaining accounts receivable trackers
* Organizing payment status information
* Tracking refunds, credits, and account adjustments
* Preparing simple wholesale sales summaries
* Flagging unusual discrepancies or missing payments
This is not an accounting role. You will not make tax decisions, perform advanced bookkeeping, move company funds, or make financial decisions without approval.
5. Growth Support & Research
You may also support our SEO/GEO and Creator Acquisition specialists with execution, research, tracking, and organization.
This may include:
* Competitive research
* Customer review analysis
* Online sales support
* SEO research support
* Creator acquisition tracking
* Outreach list building
* Market research
* Organizing customer questions, complaints, objections, and product requests
* Maintaining creator, prospect, or outreach trackers
* Collecting and organizing useful market or customer intelligence
You will support these specialists, not replace their strategy or ownership.
We do not just want links and screenshots. You should be able to explain:
* What changed?
* Why does it matter?
* Is there anything we should act on?
AI Is an Important Part of This Role
We expect you to use AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms to work faster and more effectively.
You may use AI for:
* Research
* Prospect qualification
* Summarizing information
* Drafting follow-ups
* Competitive analysis
* Categorizing feedback
* Spreadsheet analysis
* Preparing reports
* Organizing data
* Identifying patterns and opportunities
However, you must verify AI-generated information.
We do not want someone who blindly copies and pastes AI output.
Strong candidates should know when AI may be wrong, incomplete, outdated, or hallucinating information and should know how to verify important facts.
Communication Requirements
Strong written English is required.
This role may also involve occasional calls to U.S.-based retailers to:
* Confirm buyer information
* Follow up on existing accounts
* Ask basic account questions
* Gather information
* Follow up on overdue invoices when appropriate
This is not a cold-calling sales position.
You do not need an American accent, but you must speak clearly, confidently, and professionally.
You May Be a Strong Fit If You Are:
* Highly organized
* Detail-oriented
* Resourceful
* Persistent with follow-up
* Strong at online research
* Comfortable with spreadsheets and CRMs
* Strong in written English
* Comfortable speaking English professionally
* Comfortable using AI tools
* Able to verify information instead of guessing
* Proactive instead of waiting for every instruction
* Comfortable working with basic financial data
* Able to spot patterns, problems, and missed opportunities
Experience with B2B outreach, account management, lead generation, sales support, CRM systems, accounts receivable, e-commerce, U.S. retail, health/wellness, food/beverage brands, or wholesale operations is a plus.
This Role Is Not a Fit If You:
* Only want simple assigned tasks
* Do not like follow-up
* Are uncomfortable contacting businesses
* Are uncomfortable with spreadsheets or CRM work
* Rely on AI without checking facts
* Are disorganized with details
* Need constant reminders to follow up
* Prefer to wait for instructions instead of identifying what needs attention
Schedule
This is a remote position.
Because you may communicate with businesses in the United States, you should be available for some working hours that overlap with U.S. Central Time.
Exact schedule will be discussed with selected candidates.
Compensation
Compensation depends on experience, communication ability, research skills, AI proficiency, and availability.
There is opportunity for increased responsibility and compensation for someone who performs well.
How to Apply
Start your application with:
NR GROWTH
Applications that do not follow this instruction may not be reviewed.
Please answer:
1. Describe your experience with virtual assistance, B2B outreach, account management, lead generation, CRM systems, e-commerce, wholesale, or financial operations support.
2. What AI tools do you use, and how do you use them in your work? Give specific examples.
3. How would you research the correct buyer or purchasing contact for a U.S. retail company?
4. If a retailer previously ordered from us but has not ordered in six months, what steps would you take?
5. If you emailed a buyer twice and received no response, what would you do next?
6. Describe any experience tracking invoices, payments, accounts receivable, sales reports, or basic financial data.
7. Which CRM, spreadsheet, lead-generation, financial, or research tools have you used?
8. Are you comfortable making occasional calls to U.S.-based businesses?
9. Provide your current availability, preferred working hours, and earliest possible start date.
10. Include a 60–90 second video introduction explaining your relevant experience and why you would be a good fit.
Please speak naturally and do not read from a script.
Paid Practical Test
Strong applicants will be invited to complete a paid practical test before a final hiring decision is made.
The test will be based on the actual responsibilities of this position, including research, buyer/contact verification, dormant account reactivation, CRM organization, invoice/payment tracking, written communication, AI-assisted research, growth support, and business judgment.
AI use will be allowed and expected during the test, but candidates will be evaluated on how well they verify information, apply judgment, and improve AI-generated work rather than simply copying it.
We want to see how you research, think, prioritize, verify information, organize work, communicate, and solve realistic business problems.