Brand and Communications Specialist

About Linton Co

Linton Co is looking for a creative, organized, and highly detail-oriented Brand and Communications Specialist to help manage the voice, visual consistency, and day-to-day content across our consumer-facing brands, B2B communications, and franchise network.

This role will be responsible for making sure every piece of content that represents Linton Co is consistent, professional, engaging, and aligned with our brand standards.

You will work across website content, email communications, social media, brand materials, photo and video projects, and franchisee communications. You will serve as an important connection between our brand standards and the people creating and distributing content across the organization.

The ideal candidate is a strong writer and communicator who understands how to maintain a consistent brand across multiple channels while also being comfortable managing projects, coordinating with creative partners, and keeping content organized and moving forward.

What You Will Do
Content & Copywriting

You will write, edit, and maintain website copy across Linton Co brands, ensuring content is clear, engaging, accurate, and consistent with each brand's positioning.

You will draft and manage email communications for consumers, B2B partners, prospects, and other relevant audiences.

You will ensure all written communication reflects the established brand voice, tone, messaging, and standards.

You will adapt messaging appropriately for different audiences and channels while maintaining consistency across the overall brand experience.

Social Media

You will manage the content creation process and social media calendar for our B2C social media channels.

You will coordinate content from planning through publishing and ensure posts are consistent with our brand voice and visual standards.

You will monitor engagement and community interactions and respond appropriately while maintaining the brand's tone and personality.

You will track and report on social media and content performance and use the data to identify opportunities to improve engagement and reach.

You will identify relevant influencers, creators, and content partners and help manage relationships and collaboration opportunities that align with our brands.

Brand Stewardship

You will serve as an internal resource for Linton Co's brand voice, messaging, and visual brand guidelines across our various brands.

You will maintain and update brand style guides as the organization evolves.

You will review outgoing materials, including corporate, marketing, internal, and franchisee-created materials, to ensure they meet established brand standards.

You will help ensure that customers experience a consistent brand across websites, social media, email, marketing materials, franchise locations, and other communication channels.

You will identify inconsistencies in messaging or visual presentation and work with the appropriate teams to correct them.

Photo & Video Coordination

You will coordinate with photographers, videographers, designers, freelancers, and other creative partners for brand and marketing shoots.

You will help develop creative briefs and communicate project requirements, timelines, deliverables, and brand expectations to creative partners.

You will organize and maintain the company's photo and video asset library so that approved content is easy to find, access, and use.

You will ensure brand assets remain organized, current, and properly categorized for future marketing and communications needs.

Franchisee Communications

You will produce and manage regular communications for our franchisee network, including newsletters, announcements, updates, and marketing-related communications.

You will manage and update a franchisee information portal or communications hub so franchise operators have access to current information, resources, brand materials, and important updates.

You will communicate upcoming marketing needs, deadlines, campaigns, initiatives, and other important information to franchisees.

You will serve as a liaison between the corporate marketing team and franchise operators on brand, content, and communications matters.

You will help ensure franchisees have the information and resources they need to represent the brand accurately and consistently.

What We Are Looking For

We are looking for someone with strong writing and editing skills who can communicate effectively with different audiences, including consumers, B2B partners, internal teams, and franchise operators.

You should have experience maintaining brand voice, messaging, and visual guidelines across multiple channels, brands, or sub-brands.

You should be comfortable writing website copy, email communications, social media content, internal communications, and other marketing materials.

Experience with email marketing platforms such as Klaviyo, Mailchimp, HubSpot, or similar platforms is preferred.

You should be familiar with social media management and scheduling platforms and understand the basic principles of content planning, publishing, engagement, and performance reporting.

Strong project management skills are important for this position. You should be able to manage multiple projects, coordinate with different stakeholders, follow deadlines, and keep creative and communications projects organized.

You should also be comfortable communicating with external vendors, photographers, videographers, freelancers, influencers, and internal stakeholders.

Experience working with franchise, multi-unit, multi-location, hospitality, retail, restaurant, or consumer brands is a plus.

Nice to Have

Basic graphic design experience using Canva, Adobe Creative Suite, or similar tools is a plus.

Experience managing an intranet, franchise portal, information hub, or similar internal communications platform is helpful.

Experience with SEO copywriting and optimizing website content for search engines is a plus.

Experience coordinating professional photography and video production is also helpful.

Who Will Succeed in This Role

The ideal candidate is a strong communicator who can balance creativity with organization and attention to detail.

You should have a natural understanding of brand consistency and be able to recognize when content does not align with established brand standards.

You should be comfortable taking ownership of projects, managing deadlines, communicating with multiple stakeholders, and making sure work gets completed without requiring constant supervision.

You should also be someone who enjoys writing, creating content, organizing information, and working with different teams to make sure the brand is represented consistently across every channel.

If you are highly organized, have strong writing skills, understand how brands communicate with their audiences, and enjoy being the person who keeps content and communications moving, we would like to hear from you.

How to Apply

Please send your updated resume and portfolio to ---------- portfolio should include examples of relevant work such as website copy, social media content, email campaigns, brand guidelines, marketing communications, content calendars, creative projects, copywriting, or other work that demonstrates your ability to manage brand and communications responsibilities.


Email Subject Line: LINTON BRAND

Please make sure your portfolio clearly shows your actual involvement in the projects you submit.

Applications without an updated resume and portfolio may not be considered.

We look forward to hearing from you.