Brand Messaging and Copywriter

Anyone who applies you must read the following 3 statements.
If they dont apply then Please DO NOT APPLY
We will not repond to applicaitons that dont meet these criteria

NOT SOCIAL MEDIA MANAGER
MUST HAVE C2 LEVEL ENGLISH
MUST HAVE A MARKETING / WRITING DEGREE

Job Title: Brand Messaging & Copywriter

Position: Full-time, Remote

About the Role

We are looking for a commercially sharp Brand Messaging & Copywriter who can write with both strategic discipline and persuasive force.

This is not a generic content role. We want someone who can help shape clear brand messaging, strengthen brand perception, and write copy that drives real commercial outcomes. You should be able to move between brand clarity and conversion performance — from landing pages and ads to email sequences, scripts, offers, and sales messaging.

At Wandering Lion, we do not believe in marketing activity without substance. We believe strong copy should help the right audience understand the brand, trust it faster, and take action with confidence. That means your writing needs to do more than sound good. It needs to perform.

Key Responsibilities

Brand voice and messaging
Help define, refine, and apply a consistent brand voice across all written materials.

Audience and offer clarity
Identify the most relevant audience for each campaign or content type, and write messaging that speaks directly to their pain points, goals, and buying triggers.

Brand and conversion copywriting
Write compelling, commercially effective copy across:

landing pages
sales pages

email campaigns
ad copy
product or service pages
blogs
video scripts
nurture sequences
cold outreach emails

Direct-response writing
Develop persuasive copy that creates interest, builds trust, and drives the next step — whether that is a click, enquiry, booking, or sale.

Research and angle development
Research industries, offers, customer behaviour, and market context to develop stronger hooks, angles, and campaign messages.

Cold email and outbound messaging
Write high-converting cold email scripts and outbound messaging designed to start relevant conversations and generate booked calls.

Copy optimisation
Review performance, learn from results, and improve copy based on what actually converts — not personal attachment to wording.

Project management and collaboration
Manage multiple projects at once and work effectively across tools such as Asana and Google Docs, while collaborating with strategy, design, and performance teams.

What We’re Looking For
Proven experience in direct-response copywriting
Strong ability to write both long-form and short-form copy
Experience writing for ads, email, landing pages, sales pages, blogs, and campaign assets
Ability to write persuasive copy with clarity, urgency, intrigue, and strong calls to action
Excellent written and spoken English, with a C2-level standard preferred
Strong storytelling ability combined with commercial thinking
Ability to simplify complex or technical ideas into clear, compelling language
Experience writing B2B copy
Strong understanding of buyer psychology and how to write in a way that drives response
Willingness to look at results objectively and improve copy based on performance
Good organisation and multitasking skills across multiple projects
Preferred
Experience working with founder-led businesses, service businesses, or growth-focused brands
Familiarity with AI tools that improve research, workflow, or copy production quality
Strong understanding of brand positioning as well as conversion principles
Experience developing messaging frameworks, campaign angles, or offer positioning
What Success Looks Like in This Role
Copy is clear, persuasive, and commercially aligned
Messaging strengthens brand perception while improving conversion
Campaigns produce better engagement, better lead quality, and better sales outcomes
Writing reflects strategic thinking, not just output volume
The team can rely on you to produce strong work across multiple formats and projects
Requirements
You genuinely enjoy writing and care about the business outcomes it creates
You have experience writing B2B copy
Your written English is extremely strong
You understand psychology, buyer motivation, and how to create curiosity and response
You are not overly attached to your own copy and are willing to refine it based on results
You are available full-time and able to maintain communication during the required working window, Monday to Friday
Benefits
Results-driven culture
Unlimited leave policy
Flexible working hours based on KPIs
Autonomy over your work schedule and location
The opportunity to see how your copy directly impacts client growth
Exposure to a wide range of industries and business models
The chance to do meaningful work inside a commercially focused, strategy-led team
Why This Role Matters

Wandering Lion exists to help founder-led businesses build premium brands, install growth systems, and scale without chaos. That means copy is a critical function inside the business. Founders do not need more noise. They need sharper positioning, stronger trust, clearer offers, and messaging that converts. This role directly supports that mission.

How to Apply

Please send:

your CV / resume
a short introduction about yourself
examples of relevant copywriting work
examples of sales, email, landing page, ad, or outbound copy you have written
any relevant training, certifications, or copywriting programs you have completed

If shortlisted, we may also ask you to complete a short writing task.

Before We Proceed

Before we potentially proceed to the interview stage, we’d like to gather a few details to make sure the role is a good fit and that you’ll be set up for success working remotely with our team.

1) PC / Laptop specifications + internet speed
Please share your device specs, including CPU, RAM, and storage, along with a recent internet speed test result. We need reliable performance and strong internet to support day-to-day work.

2) Current employment or side work (transparency request)
Are you currently employed or doing any side jobs or freelance work? We’re open to offshore tea ---------- mbers having multiple jobs — what matters most to us is transparency, so we understand your typical schedule and can support you properly.

3) Hubstaff tracker
Are you comfortable using Hubstaff time tracking? Our whole team operates remotely, including our field and admin staff in Australia. Hubstaff helps us understand time allocation across projects, improve internal reporting, and provide clearer updates to clients.

4) Working hours / availability
Can you commit to the required hours? Our standard workdays are Monday to Friday, generally within 9:00am–5:00pm (Philippines time). We offer reasonable flexibility — family and life come first — but we do need consistency and clear communication.

5) Expected salary (PHP)
If this differs from what was listed in the advert, please confirm your expected salary in PHP.

6) CV / Resume
Please attach your CV if you haven’t already.

7) Relevant training / courses
Please include any relevant training certificates or courses you’ve completed.

8) English level
Please confirm your English level (C2) and your confidence in both written and spoken English.

Team Context

For context, we currently have a team of 10 people in the Philippines, all working from home, and we’re continuing to grow. We value honesty, transparency, and teamwork. We’re looking for people who are humble, reliable, and easy to work with — because every role matters, and the most important thing is a happy team doing work they enjoy, surrounded by like-minded people.

Thanks, and we look forward to your reply.