Brand & Marketing Strategist for Premium Home Builder

Can you make a premium builder impossible to ignore, for the right clients?

Build Prestige Homes is a design and construct builder of premium custom homes based in Brisbane, Australia, and we are looking for an expert Marketing Strategist & Specialist to develop our marketing strategy and execute it to the highest standard.
Strategy comes first. We have award-winning residences, a strong reputation built since 2010, a new website and an audience of around 42,000 followers, but our marketing has not kept pace with our work. Your role is to review our content, develop our brand guide and voice, build a clear marketing strategy and then carry it out with expert, careful execution.

We work with a small number of high-end clients. We do not want hundreds of leads that do not suit us and create more work for the team. We want a smaller number of quality enquiries from the right clients. You must understand our brand, understand what our ideal clients need and attract them with work of the highest quality.

We want someone with initiative who is proactive, takes tasks off the directors' plate, solves problems and comes with solutions, not questions. You will build the workflows that keep our marketing moving, progress the strategy efficiently and change direction quickly when feedback shows something is not landing.

You will work closely with the General Manager, with the opportunity to grow alongside the business. This is a part-time independent contractor engagement of 20 hours per week, worked Monday to Friday, with flexible hours between 8:00am and 7:00pm Brisbane time (Australian Eastern Standard Time). All content, brand material, systems and data you create in the role belong to Build Prestige Homes.

Pay is USD $6.50 to $9.50 per hour, depending on experience, paid weekly via Wise.

We offer flexible working times, Philippine public holidays off (unpaid), your birthday off as a paid holiday (paid at your usual daily hours), training and support for your growth and development, the ability to grow with the team and working from home.

Position Requirements
• At least 3 years of experience in digital marketing, including developing marketing strategies and carrying them out with measurable results
• Experience marketing premium or luxury brands, with examples of work that shows a high standard of quality
• Experience developing a brand guide and brand voice, and then following it exactly in writing, design and video
• The ability to understand a client's needs and motivations and attract the right clients, not just more leads
• A portfolio of social media accounts you have run, with examples of posts and the results they achieved
• Strong skills in Canva and short-form video editing for reels and stories
• Proven results in search engine optimisation (SEO) and local search
• Understanding of AI search visibility (generative engine optimisation), including structured data, consistent business listings and content that AI tools cite
• Experience managing Google Business Profile, Google Analytics and Google Search Console
• Hands-on experience with WordPress, including page updates, on-page SEO and enquiry forms
• Experience mapping sales processes and building a CRM around them, including funnels and automations
• Confident using AI tools (Claude, ChatGPT or similar) to build dashboards, automations and marketing work, with the judgement to check and edit everything before it is published
• Excellent written English, with a high standard of grammar, spelling and consistency
• Strong initiative: proactive, solution focused and able to work independently with minimal supervision
• Takes feedback well and repositions work quickly when it is not landing
• Reliable computer, stable internet connection and a suitable work environment

Key Responsibilities
Content Review & Brand Guide
• Review our existing content, website, social channels and brand material within your first 2 weeks
• Develop our brand guide and brand voice within your first 2 weeks, for approval by the directors
• Apply the approved brand guide to every piece of work, with no exceptions
• Check every post, page, email and video for accuracy, spelling, grammar and consistency before it is submitted
Marketing Strategy
• Build our marketing strategy and 90 day action plan within your first 4 weeks, for approval by the directors
• Define our ideal client, key messages and channel priorities
• Focus every activity on quality enquiries from clients building premium homes over $1.2 million in South East Queensland
• Break the plan into 2 week work cycles and review results at the end of each cycle
• Adjust the strategy quickly when results or feedback show something is not working
Social Media
• Plan and run a content calendar across Instagram, Facebook, Pinterest, LinkedIn and Houzz, posting regularly and on schedule
• Create posts, carousels, reels and stories from our library of residence and site photographs and video
• Respond to comments and messages promptly and pass genuine enquiries to the team the same day
• Grow engagement with our existing audience of around 42,000 followers
Campaigns & Content
• Run campaigns from start to finish, including content, landing pages, emails and social posts
• Draft and publish journal articles on our website that support both search and AI visibility
• Draft suburb and service pages, residence case studies and campaign landing pages for approval
• Maintain our new website, including page updates, on-page SEO and fixing errors
Search & AI Visibility
• Improve our Google rankings for high-intent local searches such as custom home builder and luxury home builder across our service areas
• Keep our Google Business Profile current, with regular posts and photographs
• Make Build Prestige Homes visible and accurately described in AI search tools such as ChatGPT, Google AI Overviews, Gemini and Perplexity
• Keep our business details consistent everywhere they appear online
Sales Funnel Automation & CRM Development
• Map our current sales funnel and processes with the directors, from first enquiry through to signed agreement
• Design and build a customised, low-cost CRM around our sales funnel and processes, potentially as an AI dashboard with our own stages, settings and automations
• Maintain the CRM so every enquiry is recorded, qualified, tracked and followed up
• Build and automate the sales funnel up to the point a lead is ready to speak with us: capture, qualification, follow-up and booking
• Filter out unsuitable enquiries and spam so only quality leads reach the team
• Hand qualified leads to the director and general manager, who handle all phone calls and meetings with clients
Referral Marketing
• Develop and maintain our referral contact list of building designers, real estate and buyers agents and other industry contacts
• Support our referral program with outreach content and follow-up
Workflows & Initiative
• Develop the workflows and procedures that keep our marketing running efficiently
• Take marketing tasks off the directors' plate and see them through to completion
• Identify problems early and bring a recommended solution

Key Performance Indicators
• Brand Guide: content review and brand guide delivered within the first 2 weeks
• Strategy: marketing strategy and 90 day action plan delivered within the first 4 weeks
• Quality Enquiries: enquiries that match our ideal client and budget, tracked by source
• Delivery: work completed to plan in each 2 week cycle
• Quality: work submitted to our brand guide and standard, with minimal corrections needed
• Social Media: content calendar delivered on schedule, with engagement growing
• Search & AI: first page Google rankings and accurate AI search results for agreed priority searches
• CRM: every enquiry recorded and followed up within 1 business day

Meetings & Reporting
Daily Update
• Send a short daily update by email, WhatsApp or the AI dashboard covering what was completed, what is next and anything that needs a decision
Twice-Weekly Meeting
• Meet with the director or general manager twice a week to review progress and get the approvals needed to move work forward
• Arrive prepared with a short list of items that need an answer, with your recommendation for each
• Record each decision and action it straight away
Weekly Results Report
• Report each week on enquiries, content delivered, social results, search position and progress against the 90 day plan
• Flag anything off track with a proposed action

Preferred Experience
• Marketing for builders, building designers, interior designers, real estate or other premium home services
• Experience marketing to Australian clients
• Photography or video skills for content
• Experience building custom dashboards, tools or automations with AI

Application Requirements
To show you have read this advert in full, start your application with the phrase "Mango is magnificent". Applications without it will not be considered.

Please submit a reel of 15 to 30 seconds that represents our brand and would attract our ideal client: people planning a premium custom home in South East Queensland. Use the information and photographs on our website, ---------- . Our logo and brand files are not required. We will judge your reel on its story, tone, pacing and how well it speaks to our ideal client. Share it as a link (Google Drive, Dropbox or an unlisted video) and do not post it publicly.

Please also submit a short video outlining:
• Why you are interested in the position
• How your experience aligns with the position requirements and key responsibilities
• How you would approach our brand guide and marketing strategy in your first 4 weeks
• Why you made the creative choices in your reel
• A time you received feedback that your work was not landing and how you changed it
• Your desired income
• Areas where you may require further training