Brand Marketing & Content Manager – Beauty Brand (Part-Time)

Baie Botanique is an award-winning British natural skincare and mineral sunscreen brand. We are looking for an experienced, highly organised Brand Marketing & Content Manager to take ownership of our marketing calendar, campaigns, social media and influencer collaborations.

This is not primarily a graphic-design role. You will work with a specialist designer, email marketer, paid-advertising specialist and e-commerce assistant. Your responsibility will be to bring all the different marketing activities together into one clear, coordinated plan and ensure that everything gets completed on time.

HOURS AND SALARY

- Approximately 20 hours per week
- Hours should be spread across Monday to Friday rather than worked on only two days
- Some overlap with UK working hours is required
- Salary: PHP 22,500 per month for approximately 20 hours per week.
- Long-term remote position

YOUR RESPONSIBILITIES

Marketing planning and coordination

Proactively develop promotional ideas, seasonal campaigns, product bundles and launch concepts, using past performance, stock priorities and commercial objectives. Present recommendations—including proposed offers, timings and required assets—for founder approval before implementation.

- Own and maintain a detailed rolling 8–12-week marketing calendar
- Turn our business priorities into structured campaigns, promotions and content plans
- Plan product launches from preparation through to post-launch follow-up
- Coordinate deadlines and briefs across the designer, email marketer, advertising specialist and e-commerce assistant
- Follow up proactively and make sure agreed work is completed
- Identify gaps and suggest relevant campaigns, seasonal opportunities and improvements

Social media and content

- Plan content themes and weekly social media schedules
- Write engaging, natural-sounding captions and campaign copy
- Schedule and publish content across Instagram, Facebook and ----------
- Repurpose existing photography, videos, customer content and brand assets
- Create simple Canva adaptations when necessary
- Help develop short-form video and user-generated content ideas
- Monitor engagement and identify which content performs best

Influencers and collaborations

- Manage our Social Cat influencer activity
- Review and select suitable creators
- Communicate with influencers and provide clear briefs
- Coordinate contracts, product dispatches, deadlines and deliverables
- Track outstanding content and follow up consistently
- Review submitted content and request changes where necessary
- Develop brand collaborations and partnership opportunities

Reporting and processes

- Prepare concise monthly reports covering campaign, content and influencer performance
- Use results to recommend what we should continue, change or test
- Create and maintain straightforward SOPs and trackers
- Use AI tools intelligently for research, planning, content development and improving efficiency, while ensuring that the final work feels original and human

WHAT YOU WILL NOT BE EXPECTED TO DO

You will not be responsible for:

- Managing paid advertising accounts
- Building or sending our email campaigns
- Administering Shopify or Amazon
- Producing all of our premium graphic-design assets

You will, however, brief and coordinate the specialists responsible for these areas.

ABOUT YOU

You should have proven experience in several of the following:

- Personally owning a marketing or content calendar
- Planning and coordinating product launches
- Managing social media for a consumer brand
- Managing influencer or creator campaigns from outreach through to delivery
- Coordinating several marketing contributors or freelancers
- Writing strong English-language content and briefs
- Working independently and keeping projects moving without continual reminders
- Using data and results to improve future activity

Experience with skincare, beauty, wellness, lifestyle, e-commerce or other premium consumer brands would be particularly valuable.

HOW TO APPLY

Please include the following in your application:

- A short introduction explaining why you are suitable for this role.
- An example of a marketing or content calendar you personally created and managed.
- Details of one product launch or campaign you helped plan, including exactly what you were responsible for and the results.
- An example of an influencer or creator campaign you personally managed.
- Links to social media accounts, campaigns or content you have worked on.
- The tools you use for planning, scheduling, reporting and AI-assisted work.
- Your current work commitments and earliest available start date.
- The UK working hours you can overlap with.
- Your expected monthly salary for approximately 20 hours per week.

Please begin your application with the words “BOTANIQUE MARKETING” so we know you have read the complete job description.

SHORTLISTED APPLICANTS

Shortlisted candidates will be invited to an interview and may then be offered a short paid assessment involving a sample product-launch plan, marketing calendar and team-coordination brief.