Brand Content Strategist

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: TYPE OF WORK

Part Time

: SALARY

$200/mo

: HOURS PER WEEK

20

: DATE UPDATED

Jan 19, 2025

JOB OVERVIEW

Content Strategist – Job Description
Position: Content Strategist
Location: Remote with occasional in-person meetings (if applicable)
Employment Type: Part-Time or Contract (with potential for Full-Time)

About Aquatics Today (Our Company)
Aquatics Today is a leading resource hub and consulting organization for the aquatics industry.
We specialize in transforming aquatic facilities, improving safety standards, and fostering
community through innovative programs such as the Aquatics Accelerator and professional
development summits. Our mission is to empower professionals, expand access to aquatic
education, and revolutionize the aquatics industry.

Your Position Overview
Aquatics Today is seeking a highly motivated and creative Content Strategist to help build and
optimize our digital presence. This role is critical for managing our website development, crafting
compelling marketing campaigns, and supporting high-impact initiatives such as the 100-book
mailer campaign, virtual summits, and membership growth. The ideal candidate will work
closely with the Managing Director and tea ---------- mbers to deliver high-quality content that drives
engagement, enrollment, and brand visibility.
Key Responsibilities
-Website Development & Optimization
-Collaborate with the Managing Director and external developers to finalize and launch the new Aquatics Today website.
-Oversee content organization and ensure all web pages align with Aquatics Today’s
brand voice, mission, and goals.
-Optimize website content for user experience, clarity, and SEO.
-Content Creation & Strategy
-Develop compelling content for marketing campaigns, email outreach, and social media platforms.
-Assist with branding and promotional materials for virtual summits, including banners, event pages, and post-summit packaging (e.g., video recordings and descriptions).
-Draft follow-up email templates and messaging for campaigns such as the 100-book mailer outreach.
-Summit & Membership Platform Support
-Coordinate with the team to produce and package summit recordings for Aquatics
Today’s membership platform.
-Develop branded cover images and descriptions for summit content.
-Create promotional content and marketing plans for the 2026 Aquatics Summit and
membership platform.
-Marketing Campaign Execution
-Collaborate with the Managing Director and team to execute Q1 campaigns, such as
driving Accelerator enrollments and growing the membership community.
-Monitor and analyze campaign performance to ensure goals are met (e.g., conversion rates, email open rates, website traffic).

Qualifications
?
Experience:
?
2+ years in content strategy, marketing, or a related field.
?
Proven experience in website content development and optimization.
?
Familiarity with managing email campaigns, marketing funnels, and membership
platforms.
Skills:
?
Excellent written and verbal communication skills.
?
Strong organizational and project management skills, with the ability to handle
multiple priorities.
?
Proficiency with website CMS tools (e.g., WordPress), email marketing software
(e.g., Mailchimp), and design tools (e.g., Canva or Adobe Creative Suite).
?
Basic understanding of SEO and analytics tools (e.g., Google Analytics).
Personality:
?
?
?
A proactive problem-solver with a collaborative mindset.
Creative, detail-oriented, and results-driven.
Comfortable working in a fast-paced, entrepreneurial environment.
Preferred Qualifications
?
?
?
Experience in the aquatics, education, or nonprofit industries.
Knowledge of video production workflows and packaging for online platforms.
Familiarity with membership platform tools (e.g., Kajabi, Thinkific).
What We Offer
?
?
?
The opportunity to work with a mission-driven organization focused on innovation and
community impact.
Flexible work environment with the potential for growth within the company.
Hands-on involvement in high-profile initiatives, including summits and strategic
campaigns.

How to Apply
To apply, please send the following to ----------
1. Your resume or CV.
2. 3. A brief cover letter outlining your experience and interest in the role.
Links to a portfolio or examples of previous content strategy work (optional but
encouraged).

SKILL REQUIREMENT

Email Marketing Graphic Design Social Media Marketing

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Brand Content Strategist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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