Bing Ads Expert

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TYPE OF WORK

Any

SALARY

1000 / mo

HOURS PER WEEK

40

DATE UPDATED

Sep 2, 2026

JOB OVERVIEW

Microsoft / Bing Ads Expert

Location: Philippines – Remote
Position: Full-Time

About the Role

We are looking for an experienced Microsoft Advertising (Bing Ads) Expert to manage paid advertising campaigns for our digital marketing agency and our clients.

Bing Ads is the primary focus of this position.

We want someone who has significant hands-on experience building, managing, troubleshooting, and optimizing Microsoft Ads campaigns — particularly for lead generation and local service businesses.

Experience with Google Ads and Meta Ads is valuable, but we’re specifically hiring someone who can become our Bing Ads specialist.

Microsoft / Bing Ads Experience – REQUIRED

You should have extensive hands-on experience with:

* Microsoft Advertising / Bing Ads
* Building campaigns from scratch
* Search campaigns
* Keyword research
* Match types
* Negative keyword management
* Search term optimization
* Campaign and ad group structure
* Ad copy and assets
* Geographic targeting
* Audience targeting
* Budget management
* Bidding strategies
* Conversion tracking
* UET tags
* Offline conversions
* Remarketing
* Microsoft Audience Network
* Google Ads campaign imports
* CPA and ROAS optimization
* Performance reporting
* Campaign troubleshooting

You should understand how to optimize Microsoft Ads independently, not simply import campaigns from Google Ads and leave them running.

Lead Generation Experience

Most of our clients are service-based businesses focused on generating leads, calls, appointments, and customers.

You should understand:

* Cost per lead
* Cost per acquisition
* Conversion rates
* Search intent
* Landing pages
* Call tracking
* Lead quality
* Geographic targeting
* Conversion attribution
* Offline conversion tracking

We want someone who understands that generating cheap leads isn’t enough — the leads need to turn into real business.

Google Ads & Meta Ads

Experience with these platforms is highly preferred:

* Google Search Ads
* Performance Max
* Google Display
* Meta/Facebook Ads
* Retargeting
* Google Analytics 4
* Google Tag Manager

However, Microsoft/Bing Ads expertise is the priority.

GoHighLevel Experience Is a Major Plus

Our agency operates heavily inside GoHighLevel (GHL).

Experience connecting paid advertising campaigns with GHL is extremely valuable, including:

* Lead attribution
* Conversion tracking
* Forms
* Pipelines
* Workflows
* Webhooks
* Offline conversion events
* CRM reporting

Excellent English Is REQUIRED

You will communicate regularly with our U.S.-based leadership and marketing team.

You must have:

* Excellent spoken English
* Excellent written English
* Strong comprehension
* Ability to clearly explain campaign performance
* Confidence communicating during team calls

Who We’re Looking For

We’re looking for someone who:

* Has significant real-world Microsoft Ads experience
* Has managed meaningful advertising budgets
* Understands lead-generation campaigns
* Is highly analytical
* Is extremely detail-oriented
* Understands tracking and attribution
* Proactively identifies problems
* Constantly tests and optimizes campaigns
* Understands CPA and ROAS
* Can explain WHY performance changed instead of simply reporting numbers
* Takes ownership of campaign performance

How to Apply

Please include:

1. Your resume
2. A short video introducing yourself in English
3. How many years you’ve worked with Microsoft/Bing Ads
4. The types of Bing campaigns you’ve managed
5. The largest monthly Microsoft Ads budget you’ve personally managed
6. Examples of results you’ve achieved with Bing Ads
7. Your Google Ads experience
8. Your Meta Ads experience
9. Your GoHighLevel experience
10. Your expected monthly salary in PHP

We will test your Microsoft Ads knowledge during the interview.

Start your application with “BING ADS EXPERT” so we know you read the entire posting.

SKILL REQUIREMENT
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