B2B Cold Email Specialist — Apollo, Instantly & Google Workspace

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TYPE OF WORK

Part Time

SALARY

5-7

HOURS PER WEEK

20

DATE UPDATED

Oct 16, 2026

JOB OVERVIEW

About the Role
Arete Food Trailers is looking for an experienced B2B Email Marketing Specialist to create and manage targeted cold-email campaigns.

You will research specific industries, find qualified companies and decision-makers, build verified lead lists, write email sequences, and manage campaigns using ---------- , Instantly, and Google Workspace.

This is a specialist role—not a general virtual-assistant or social-media position.

Responsibilities
Research promising B2B niches for our food trailers and mobile business solutions.

Develop an ideal customer profile for each campaign.

Identify the correct companies and decision-makers.

Build, clean, segment, and verify lead lists using Apollo and other research tools.

Write targeted initial emails and follow-up sequences.

Import leads and configure campaigns in Instantly.

Connect and manage approved Google Workspace inboxes.

Monitor replies, bounces, unsubscribes, and deliverability.

Identify interested prospects and forward qualified opportunities to our team.

Test different audiences, subject lines, offers, and email copy.

Provide a short weekly performance report.

Follow CAN-SPAM requirements and Google’s email-sender guidelines.

Required Experience
Proven experience with B2B cold-email campaigns.

Strong knowledge of ---------- and Instantly.

Experience managing Google Workspace sending accounts.

Strong lead-generation and online-research skills.

Excellent written English and email-copywriting ability.

Understanding of SPF, DKIM, DMARC, email verification, and sender reputation.

Experience analyzing campaign performance and improving results.

Ability to work independently and communicate clearly.

Experience marketing high-value products, equipment, vehicles, hospitality services, or commercial products is a bonus.

Initial Project
For the first campaign, you will:

Review our products and target markets.

Recommend three potential B2B niches.

Create the ideal customer profile for one approved niche.

Build and verify a qualified prospect list.

Write an initial email and follow-up sequence.

Configure and launch the campaign after approval.

Monitor replies and campaign health.

Report results and recommend improvements.

How to Apply
Please send:

A brief description of your B2B email-marketing experience.

Your experience with Apollo, Instantly, and Google Workspace.

Examples of industries or niches you have targeted.

An anonymized campaign report or screenshots of previous results.

Your process for researching and verifying leads.

Your hourly rate or proposed price for the 30-day project.

Your weekly availability.

Begin your application with “ARETE B2B PROJECT” so we know you read the complete listing.

Screening Questions
How do you identify the right companies and decision-makers for a campaign?

What steps do you take before importing Apollo leads into Instantly?

How do you protect deliverability and sender reputation?

Which metrics do you include in a weekly campaign report?

Describe one successful B2B campaign you personally managed.

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