B2B Cold Caller, Prospecting, Lead / Sales Generation, Appointment Setter, VA

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TYPE OF WORK

Full Time

SALARY

$150 weekly plus commissions

HOURS PER WEEK

40

DATE UPDATED

Sep 18, 2026

JOB OVERVIEW

About the Role

We are looking for a highly motivated B2B Sales & Lead Generation Virtual Assistant to help generate new business opportunities for a U.S.-based telecommunications Account Executive which is T-Mobile

The ideal candidate is comfortable making high-volume outbound calls, researching businesses, speaking with owners and decision-makers, handling objections, qualifying prospects, and booking appointments.

This is a performance-driven sales position. Your success will be measured by the number and quality of qualified appointments you generate.

Key Responsibilities

1. Lead Generation

* Research and identify small and mid-sized businesses.
* Build targeted prospect lists using Google Maps, Google Search, business directories, LinkedIn, and other sources.
* Identify the business owner, manager, office manager, or person responsible for wireless/telecommunications.
* Find business phone numbers and available contact information.
* Prioritize businesses that are likely to have multiple employees, company phones, tablets, hotspots, or fleet vehicles.

2. Cold Calling

* Make outbound B2B calls to business prospects.
* Introduce our telecommunications solutions professionally.
* Quickly identify whether the business is a potential fit.
* Ask discovery questions about their current wireless provider, number of lines, monthly spending, and pain points.
* Handle common objections professionally.
* Generate interest without being overly aggressive.

3. Appointment Setting

* Book qualified appointments directly on the Account Executive’s calendar.
* Confirm the appointment with the prospect.
* Send follow-up messages when appropriate.
* Maintain accurate appointment notes.
* Make sure appointments meet the agreed qualification criteria.

4. Follow-Up

* Follow up with prospects who aren’t ready to speak immediately.
* Re-contact previous leads.
* Maintain a structured follow-up schedule.
* Track conversations and outcomes in the CRM/spreadsheet.

5. Sales Intelligence
The VA should identify opportunities such as:

* Businesses with 5+ employees
* Multiple business phone lines
* Companies with fleet vehicles
* Construction companies
* HVAC companies
* Plumbing companies
* Electrical contractors
* Landscaping companies
* Pest control companies
* Roofing companies
* Delivery/courier companies
* Property management companies
* Medical/dental offices
* Professional-service businesses
* Salons/barbershops
* Other businesses likely to have multiple wireless users

Ideal Candidate

We’re looking for someone who:

* Has B2B cold-calling experience
* Has appointment-setting experience
* Has strong spoken English
* Sounds confident and professional on the phone
* Is comfortable making 50–100+ outbound calls per day
* Can handle rejection without becoming discouraged
* Understands basic sales psychology
* Can identify decision-makers
* Can overcome common objections
* Is organized and detail-oriented
* Can work independently
* Has reliable internet and a quiet workspace
* Is comfortable using Google Sheets/Excel, CRM systems, and communication tools
* Is highly motivated by performance and results

Performance Expectations

Daily targets:

* 50–100+ outbound calls
* 20+ meaningful conversations when possible
* 10–20+ newly researched prospects
* Consistent follow-up on previous prospects
* Accurate CRM/spreadsheet updates

Primary KPI:
Qualified appointments booked

Quality is more important than simply booking appointments. Appointments should ideally be with a business owner or decision-maker who has a legitimate need for business wireless services.

Qualification Questions

The VA should learn to determine:

1. Who is currently providing your business wireless service?
2. Approximately how many business lines do you have?
3. Are those lines company-owned or employee-owned?
4. Roughly how much does the business spend on wireless each month?
5. Are you currently under contract?
6. Are you experiencing any issues with your current provider?
7. Who makes the final decision regarding your wireless service?
8. When would you be open to reviewing another option?

The goal is not to hard-sell on the first call. The goal is to determine whether there is an opportunity and get the qualified prospect onto the Account Executive’s calendar.

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