Amazon PPC & Listing Optimization Expert

ABOUT US

Tilz Collection is an established UK food gifting brand. Our range includes spice collections, hot sauces, coffee, tea, hot chocolate and advent calendars.

We sell on Amazon UK, Germany, France, US, Canada and Australia, with stock held in the UK and in overseas fulfilment locations. We are a team of twelve with our own warehouse in northern England.

This is a full time, long term remote role working directly with our business. There is no agency in the middle.

THE ROLE

We are looking for an experienced specialist who excels at BOTH Amazon PPC and listing creation. Proven expertise in both is essential, and we will assess both during recruitment.

You will take full ownership of our Amazon advertising from day one: strategy, campaign management, optimisation, budgets, reporting and performance, working within agreed budgets and commercial targets.

You will also own listing content: keyword research, persuasive copy, recommendations for images and A+ Content, proofreading and final quality checks.

We expect you to assess the accounts, establish priorities and drive improvements independently. Make informed decisions, explain your reasoning and take responsibility for your work.

Our founder currently reviews every listing. Your role is to deliver work to an agreed standard so she can step back from routine reviews. We will review your work closely during onboarding and expect increasing independence as you demonstrate that standard.

AMAZON PPC RESPONSIBILITIES

- Audit existing campaigns and develop a clear advertising strategy for each marketplace.
- Create, manage and optimise Sponsored Products, Sponsored Brands and Sponsored Display campaigns where appropriate.
- Own campaign structure, keyword and product targeting, bids, placements, budgets and negative keywords.
- Analyse search terms to identify opportunities, reduce wasted spend and support profitable growth.
- Allocate spend according to product margins, performance, stock availability and business priorities.
- Check marketplace specific stock availability and replenishment plans before increasing spend.
- Plan and execute advertising for launches, seasonal products and peak trading.
- Monitor performance daily and respond promptly to significant changes during agreed working hours.
- Provide weekly reporting covering spend, advertising sales, total sales, ACoS, TACoS and progress against agreed targets.
- Explain what changed, why, what you have done and what you recommend next.

LISTING CREATION AND OPTIMISATION

- Research keywords using advertising data, keyword tools, competitor analysis and available Amazon search data.
- Create compelling new listings and improve existing ones.
- Identify missing keywords, content gaps and barriers to conversion.
- Write clear, persuasive titles, bullet points and descriptions, with relevant backend search terms.
- Explain product contents, benefits, quantities, presentation and gifting occasions accurately.
- Incorporate keywords naturally while preserving readability and our tone of voice.
- Recommend improvements to product images and A+ Content.
- Deliver accurate, publication ready copy, including careful proofreading and checks against supplied product information.
- Give our supporting team member clear implementation instructions and check the final live listing.
- Assess changes in keyword visibility and conversion, allowing for seasonality, pricing and stock availability.

HOW YOU WILL WORK WITH OUR TEAM

An existing colleague manages catalogue and account health, including suppressed listings, stranded inventory and Seller Support cases. She also supports listing implementation.

You will own advertising and listing content, coordinating with her when technical issues affect visibility, conversion or advertising eligibility.

OUR AMAZON BUSINESS

- Six marketplaces.
- Two Seller Central accounts.
- Over 75 parent listings.
- Peak trading from mid November to mid December, with monthly advertising spend exceeding US$30,000 during that period.

You will receive approved user access to the Seller Central accounts. Keep your access secure, never share credentials, and always confirm the correct account and marketplace before making changes.

WHAT WE ARE LOOKING FOR

- Proven experience independently owning Amazon PPC strategy and campaign management.
- Evidence of results, with a clear explanation of your personal contribution.
- Strong understanding of profitability, advertising metrics and budget allocation.
- Demonstrable expertise creating and optimising Amazon listings, with examples you personally wrote.
- Experience managing advertising through at least one Q4 peak.
- Excellent written English, proofreading and attention to detail.
- Confidence using Seller Central, Amazon Ads, spreadsheets and relevant research tools.
- Ability to prioritise, communicate clearly and work independently.
- Reliable internet and a backup arrangement.

Experience across multiple marketplaces, particularly UK, US and EU, is an advantage. Food, gifting and seasonal product experience is also valuable.

SALARY AND WORKING HOURS

PHP 95,000 to 125,000 per month, depending on experience and demonstrated expertise.

40 hours per week, Monday to Friday, with flexible working hours.

You can organise your schedule independently, with some availability during UK business hours for agreed meetings and team coordination. We will agree your usual availability during onboarding.

We expect consistent daily monitoring of advertising during your working hours, timely communication and delivery against agreed priorities.

HOW TO APPLY

Start your application message with CINNAMON. If the application form offers a subject field, use "Tilz PPC Expert".

Please include:

1. Your CV or profile and a brief summary of your Amazon experience, including the marketplaces you have managed.
2. One PPC case study covering the starting position, monthly spend, your actions, results and timeframe. Remove confidential client information.
3. One listing you personally created or improved. Include a specific change driven by advertising data: the keyword, what you changed, the outcome and the period measured.
4. In under 200 words, explain what you would review in your first week across our six marketplaces and two accounts, what you would leave unchanged until you had more data, and why.
5. A 90 second introduction video and an internet speed test screenshot.
6. Your current work commitments, earliest start date, preferred working schedule, availability for occasional meetings during UK business hours and expected monthly salary within the advertised range.

Please address every point so we can assess your application properly.

Shortlisted candidates will complete a 90 minute practical assessment covering both PPC and listing creation. We pay PHP 1,600 for completing it, whether or not you progress.

Candidates who progress will then attend a 45 minute video interview to discuss their experience, assessment and approach.