Amazon PPC Ad Specialist (Product Launch & Scaling Expert)

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: TYPE OF WORK

Full Time

: SALARY

$1,300

: HOURS PER WEEK

40

: DATE UPDATED

Jan 4, 2026

JOB OVERVIEW

We are a fast-growing Amazon brand with a structured internal team and clear systems. We already have a Product Research Specialist and a Listing SEO & CRO Specialist in place. We are now looking for an Amazon PPC Ad Specialist to fully own paid traffic, product launches, and ongoing campaign optimization.

This is not a beginner role. We are looking for someone who understands launch velocity, ranking strategy, keyword intent, and profitability, not just lowering ACOS.

You will be responsible for managing Amazon PPC from day-one launches through scale, working closely with our internal team.

Key Responsibilities

Product Launch PPC

Build and execute full launch PPC structures

Auto campaigns for keyword harvesting

Manual Broad, Phrase, and Exact campaigns

Launch and manage ranking-focused campaigns

Identify high-intent keywords and prioritize them correctly

Allocate budgets strategically during launch (rank vs burn rate)

Align PPC strategy with listing SEO and conversion strategy

Ongoing PPC Optimization

Daily and weekly optimization of campaigns

Keyword harvesting and negative keyword implementation

Bid optimization based on conversion rate, CPC, and intent

Scale winning keywords and eliminate wasted spend

Manage Sponsored Products and expand into Sponsored Brands / Display when appropriate

Performance & Profitability

Monitor and optimize ACOS, TACOS, and ROAS

Understand when higher ACOS is acceptable (launch phase)

Control spend while maintaining or improving rank

Quickly diagnose and fix performance drops or CPC spikes

Reporting & Communication

Provide clear weekly PPC performance updates

Explain what is working, what is not, and what actions are being taken

Collaborate with the listing specialist and product research team

Proactively suggest testing and scaling opportunities

REQUIREMENTS
Required

Proven experience managing Amazon PPC for product launches

Strong understanding of keyword intent and ranking strategy

Experience with Amazon Seller Central and Helium 10

Ability to manage multiple SKUs at the same time

Strong analytical and problem-solving skills

Clear communication and consistent reporting

Nice to Have

Experience scaling products to $50k+ monthly revenue

Sponsored Brands and Sponsored Display experience

Experience working with structured teams and SOPs

SKILL REQUIREMENT

Amazon Ads Amazon PPC Digital Marketing

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Amazon PPC Ad Specialist (Product Launch & Scaling Expert)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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