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TYPE OF WORK
Full Time
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SALARY
1000
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HOURS PER WEEK
50
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DATE UPDATED
Jul 21, 2026
You must have at least 5 years of relevant experience (working for a USA brand) to apply for this position.
The Amazon Brand Strategist will oversee brand positioning, product performance, and marketing strategy across Amazon marketplaces. This role requires a blend of analytical thinking, creative direction, and marketplace expertise to drive visibility, conversion, and profitability. The strategist will act as the brand guardian on Amazon—ensuring listings, imagery, pricing, and messaging reflect our brand identity while meeting performance targets.
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Key Responsibilities
Brand & Product Strategy
• Develop and execute brand-specific growth strategies to increase sales and market share on Amazon.
• Analyze category trends, competitors, and consumer behavior to identify opportunities for new product launches or repositioning.
• Partner with design, photography, and content teams to ensure listings are optimized for both SEO and brand storytelling.
• Understanding of AI models and how to utilities them for meaningful growth
Listing Optimization & Content
• Oversee listing creation, A+ content, brand storefronts, and enhanced brand assets.
• Ensure all product pages align with brand voice, visual guidelines, and Amazon best practices.
• Continuously test and optimize titles, bullet points, descriptions, and backend keywords for maximum visibility.
Advertising & Performance
• Collaborate with the PPC and DSP teams to align ad campaigns with brand and sales goals.
• Analyze ROI and ACOS performance, recommending adjustments to maximize profitability.
• Develop promotional calendars, seasonal campaigns, and brand-specific initiatives.
Analytics & Reporting
• Monitor KPIs such as sales velocity, conversion rate, return rate, and Buy Box share.
• Prepare detailed weekly and monthly brand performance reports, highlighting wins, risks, and opportunities.
• Use data to forecast demand and collaborate with inventory teams for replenishment planning.
Cross-Functional Collaboration
• Work closely with operations and logistics teams to ensure consistent stock levels and timely shipments.
• Partner with accounting for budget planning, pricing, and profitability analysis.
• Liaise with customer service to ensure brand consistency in post-purchase experience and review management.
Requirements:
-Proven experience as a Virtual Assistant or in a similar role, preferably within e-commerce or Amazon Seller Central.
- Strong understanding of Amazon's platform, including listing optimization, order management, and customer service.
- Experience in digital marketing and PPC campaigns.
- Familiarity with inventory management systems and logistics.
- Knowledge of SEO best practices for Amazon listings.
- Highly skilled in graphics, including building premium A+ graphics.
- Excellent verbal and written communication skills in English.
- High Proficiency in Microsoft Office, Google Workspace, and other relevant digital tools.
- Strong organizational and time management skills, with the ability to manage multiple tasks simultaneously.
- Attention to detail and problem-solving abilities.
- Ability to work independently and follow instructions accurately.
- Office hours – 8AM – 430PM Pacific Standard Time.
