Amazon Creative Strategist

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ABOUT FLAPEN

Flapen is an Amazon growth company. We launch and scale brands end to end — product research, positioning, creative, listings, and ads — for sellers who want to compete with operators far larger than they are. Every launch starts with our own research platform: proprietary market data that d ---------- which niches are worth entering before a dollar goes into inventory.

Most Amazon brands lose on the shelf before anyone reads a word of their listing. Our work is to make sure that doesn't happen: sharper positioning, main images that earn the click, listings that convert the traffic they get.

300+ Amazon product launches run end to end
Founded by an operator with 8+ years building and scaling Amazon brands

ROLE
We're hiring a Creative Strategist to own creative for a portfolio of client brands on Amazon. It starts before the listing: you define the brand from its target audience up — who it's for, what it stands against, how it looks and how it sounds — and every asset after that inherits it. You don't design and you don't edit. You d ---------- what the creative says, to whom and why, and the angle, the test roadmap and the call on what we kill are yours.

What makes this different from a standard Amazon creative seat: you're building identity and conversion in the same job. Packaging and positioning are yours, and so is the main image that has to win a click against nine competitors in a grid. Then you have to prove it — CTR, CVR and ROAS, measured against the asset you replaced rather than argued from taste. This is for someone who has already carried a portfolio, not someone who wants to learn portfolio work on ours.

RESPONSIBILITIES
- Own creative strategy for a portfolio of client brands on Amazon — main image, secondary set, A+ content, packaging and video.
- Define each brand from its target audience up: who actually buys, what they're d ---------- between, and the objection that kills the sale. A working document, not a persona deck.
- Set the identity that follows from it — logo direction, packaging, palette, tone of voice, and the claims we lead with.
- Write the briefs the creative team builds from — angle, hook, proof, objection, reference — specific enough that nobody has to ask a follow-up question.
- Run the A/B testing roadmap: hypothesis and kill number written before launch, winner called from the data, and a readout that says what we keep and what we kill.
- Direct the organic Instagram creative for the brands you run — the same identity, cut for a feed instead of a listing. Paid social is a separate seat and inherits the brand rules you set.
- Mine the inputs nobody else has time for — reviews, competitor gaps, category conventions — and turn them into angles worth testing.

RESULTS
- First briefs shipped and live accounts owned inside 30 days.
- Every brand in the portfolio has a current identity and messaging framework the whole creative team works from.
- No brand goes a full month without a live test. Every test carries a hypothesis and a kill number written before launch, and a recorded result whether it wins or dies.
- CTR and CVR improve on the accounts you own, measured against the control the asset replaced — and ad ROAS improves with them.
- Nothing runs quietly. Losing creative is replaced on the schedule it was given, and no finished test sits unread.
- Briefs stand on their own — the creative team starts building without a clarification call, and revision rounds drop over time.
- Creative decisions trace back to a stated hypothesis and a measured result, not to opinion. The brief queue runs without founder review; readouts and real escalations are the only things that come up.

REQUIREMENTS
- 3+ years owning Amazon creative strategy for multiple brands at once, at an agency or independently, with the listings and the results they produced available to show.
- Has built a brand identity from nothing, not just executed inside someone else's — positioning, packaging and visual system for a product that had none.
- Diagnoses from metrics, not taste. Given CTR, CVR and ROAS you can say whether it's an image problem, an offer problem or a traffic problem — and you know a winner called from two weeks of thin traffic is noise.
- Writes clearly under pressure, with briefs you can send us. Most of this job is writing, and a brief that needs a call to explain is a failed brief.
- Self-directed and async. You commit to positioning without waiting for a sign-off.

BONUS POINTS
- Hands-on with Amazon split testing — Manage Your Experiments, Splitly or PickFu.
- Have directed organic social creative for a consumer brand, not only listing assets.
- Packaging design direction: dielines, print-ready handoff, 3D mockups in Pacdora.
- Have worked alongside a media buyer and know where creative accountability ends and media accountability starts.

LOCATION & HOURS
- Remote.
- Async by default. 40-hour week across five 8-hour days. At least 6 hours of each day overlap Dubai time (GST, UTC+4).
- We track hours. That log is how your pay is calculated.
- Your rate, your scope and your promotion are d ---------- on outcomes — what you shipped, what it moved in CTR and conversion, and what that movement was worth in revenue to the brand.

WHAT WE OFFER
- Fully remote, permanently. No return-to-office plans, because there is no office to return to.
- Ownership of your projects with zero micromanagement. You are briefed on the outcome, not the steps.
- A fixed annual paid time off allowance.
- Budget for tools, courses and AI subscriptions you can make a case for.

HOW TO APPLY

Apply through the link below. You'll be asked to record a short introduction video — it takes about five minutes and it's the fastest way for us to see how you think. Applications sent as messages on the job board are not reviewed.

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