Ensemble Digital Media

Amazon Ads Specialist (Book Marketing)

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: TYPE OF WORK

Any

: SALARY

TBD

: HOURS PER WEEK

40

: DATE UPDATED

Mar 25, 2026

JOB OVERVIEW

We are seeking an experienced and results-driven Amazon Ads Specialist to take end-to-end ownership of advertising campaigns for a published book.

This role requires both hands-on campaign management and strategic optimization, with a clear goal of achieving and sustaining a minimum 20% ROI while building a scalable system our team can manage internally.

Scope of Work

- Perform a full audit of existing Amazon ad campaigns (structure, keywords, bids, performance)
- Take full ownership of campaign management, including:
> Campaign creation and restructuring
> Daily monitoring and optimization
> Budget allocation and bid adjustments
- Optimize keyword targeting, match types, and search term harvesting
- Continuously test and scale campaigns to improve performance and profitability
- Identify and eliminate wasted ad spend

Performance Goals
- Achieve and maintain a minimum 20% ROI
- Improve key metrics:
- Increase consistent and scalable book sales

Deliverables & Timeline

First 30 Days
- Campaign audit + restructuring plan
- Initial optimizations implemented

30–60 Days
- Performance stabilization
- Early ROI improvements

60–90 Days
- Scalable and optimized campaign structure
- ROI target (20%+) actively achieved or trending

Knowledge Transfer (Required)
- Provide step-by-step guidance for the internal team, including:
> Loom/video walkthroughs or live sessions
> Simple SOPs for campaign management

Ideal Candidate
- Proven experience with Amazon Ads for books (KDP required — non-negotiable)
- Demonstrated success in achieving strong ROI or ACOS targets
- Strong analytical and optimization skills
- Ability to translate strategy into simple, actionable steps
- Experience in coaching or consulting is highly preferred

Engagement: Project-based (with potential for ongoing role based on results)

To be considered, please include:

- Examples of Amazon KDP/book campaigns you’ve managed
- Key results (ACOS, ROI, sales growth, etc.)
- Brief explanation of your optimization approach

SKILL REQUIREMENT

Marketing Amazon Ads Kindle Direct Publishing (KDP)

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Ensemble Digital Media

Amazon Ads Specialist (Book Marketing)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

Why is this blurred?