Advertising research assistant

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TYPE OF WORK

Part Time

SALARY

$560/month

HOURS PER WEEK

20

DATE UPDATED

Aug 17, 2026

JOB OVERVIEW

Advertising Research Assistant Job

Bay City News is seeking a part-time research assistant to help our team find advertising sales prospects (aka sponsors) for our websites and newsletters. The ad researcher will work an average of 16-20 hours per week, supporting the sales and business development team. We sell ads on our websites and several newsletters, all of which are part of the ad package program. We may add social media platforms into our ad offerings in the future.

The successful applicant will be skilled at using web searches to find potential advertisers in the San Francisco Bay Area and parts of Northern California who might be interested in getting their brands in front of our audiences on two digital news sites: The Mendocino Voice ( ---------- ) and Local News Matters ( ---------- ). We are especially interested in finding prospects in Mendocino County and Marin County so becoming familiar with those geographies will be important, including an assessment of what businesses are advertising on other media sites in those two counties.

The assistant will organize prospects in a spreadsheet that will show:
business or organization name
type of business
Interest areas (such as arts/culture, aging and longevity, local news, specific cities or counties, wine, tourism, youth and education, government announcements, etc.)
other publications where they have advertised
contact information, and
other details to help our ad sales team.

If the candidate has interest and capacity, they can move into direct sales and make pitches to the prospects via email. This will help us develop leads that our core sales staff can then approach in person.

Candidate Requirements
Advanced competence in researching, writing, editing
Strong American English verbal and written communication skills dealing with clients and colleagues
Ability to meet short deadlines with an eye for detail and accuracy
Ability to adapt to new technologies as the business adopts new platforms, usually Microsoft-based tools or WordPress-based platforms plus Broadstreet for ad management

Bonus Skills
Journalism experience a strong plus
Familiarity with the Broadstreet ad management system

Perks of the Job
Room for growth: There is potential for this assistant to move into an ad sales and manager position if they are comfortable with research, graphic design, web management and scheduling
Remote work
Friendly, supportive team

More About Us
We are a 24/7 news company that reports on breaking news, traffic, weather, disasters, public events, crime, courts, government decisions, newsmakers and the local issues that matter to the greater San Francisco Bay Area’s nearly 9 million residents. We write lots of short, accurate, well-sourced news briefs every day as well as longer stories that get used by TV, radio, print and digital clients.

Our public-facing affiliates are nonprofit news websites -- ---------- and ---------- -- that carry ads (aka sponsorships) for local businesses and organizations that want to reach our high-quality audience. These two websites (based on a WordPress platform) and our newsletters will be the primary digital sites for ads to live.

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