Advanced Social and Digital Strategic Marketing Professional

Location: Philippines, remote
Position type: independent contractor
Hours: up to 20 hours per week
Schedule: Flexible, with required availability for scheduled meetings during United States Eastern Time business hours

Position Overview

We are seeking an experienced and highly creative Social and Digital Strategic Marketing Professional based in the Philippines to lead digital marketing across several growing businesses in healthcare, home care, care management, consulting, leadership development, and professional education.

This is not an entry level social media posting position. We need someone who can understand a business, develop strategy, create high quality content, execute campaigns, evaluate results, and help generate qualified leads and revenue.

The ideal candidate is both a strategic thinker and a strong executor. You should be able to take an idea, meeting recording, presentation, or business objective and turn it into a complete marketing campaign with clear messaging, professional graphics, video content, email communication, landing pages, and an organized follow up plan.

## Key Responsibilities

### Marketing Strategy

• Develop and execute marketing strategies for multiple businesses and brands

• Create monthly and quarterly marketing calendars aligned with business goals

• Identify target audiences, messaging priorities, and the best platforms for reaching them

• Develop campaigns that increase visibility, engagement, qualified leads, and sales

• Conduct competitor, audience, and industry research

• Help strengthen brand positioning and messaging

### Social Media and Content

• Manage business and executive accounts on LinkedIn, Facebook, and Instagram

• Write compelling social media posts in the voice of the business owner

• Create professional graphics, carousels, reels, and short videos

• Repurpose webinars, presentations, meeting notes, videos, and long form content

• Schedule and publish content consistently

• Monitor comments, messages, engagement, and potential leads

• Maintain consistency across all brands

### Email Marketing and Lead Generation

• Create newsletters, promotional emails, and automated email sequences

• Build campaigns for consulting services, educational programs, webinars, events, memberships, and other business services

• Create landing pages, registration pages, lead magnets, and calls to action

• Segment contact lists and maintain organized marketing databases

• Support webinar registration, reminders, and follow up communication

• Help track leads and move prospective clients through the customer journey

### Website and Digital Support

• Update and maintain websites and landing pages

• Ensure website content, services, forms, links, and calls to action remain current

• Support search engine optimization and online visibility

• Assist with digital courses, applications, memberships, and online communities

• Coordinate integrations among websites, email platforms, scheduling tools, customer relationship management systems, and other platforms

### Analytics and Performance

• Monitor social media, email, website, and campaign performance

• Track engagement, traffic, conversions, qualified leads, and revenue opportunities

• Prepare a concise monthly performance report

• Explain what is working, what is not working, and what should be adjusted

• Use data to continually improve marketing performance

## Required Qualifications

• At least three years of professional digital marketing experience

• Proven ability to develop and execute complete marketing campaigns

• Excellent written and spoken English

• Strong professional writing, editing, and storytelling skills

• Advanced experience with Canva

• Experience creating and editing short form videos

• Experience with email marketing platforms such as ActiveCampaign, Mailchimp, or HubSpot

• Experience updating websites through WordPress, Wix, Squarespace, or similar platforms

• Understanding of lead generation, sales funnels, landing pages, email automation, and customer journeys

• Strong organization and project management skills

• Ability to manage several brands, projects, and deadlines

• Ability to work independently and complete projects with limited supervision

• Strong attention to detail and commitment to producing polished work

• Reliable internet access and a dependable backup plan for power or internet interruptions

• Own computer, equipment, and software necessary to perform the work

## Preferred Qualifications

• Experience marketing healthcare, home care, senior care, professional services, consulting, education, or membership programs

• Experience supporting a United States based founder, executive, speaker, or consultant

• Experience with LinkedIn strategy and business to business lead generation

• Experience promoting webinars, online courses, digital products, and professional events

• Familiarity with customer relationship management systems, automation tools, and project management platforms

• Knowledge of search engine optimization and paid digital advertising

## What Success Looks Like

The successful candidate will:

• Create consistent and professional marketing across all assigned brands

• Turn business ideas into strong content and campaigns with minimal direction

• Improve the quality and consistency of social media, email, and website communication

• Generate measurable increases in engagement, qualified leads, registrations, and business opportunities

• Maintain an organized marketing calendar and complete projects on time

• Track results and recommend improvements

• Take ownership, solve problems, and bring forward new ideas

## Compensation and Growth

Compensation will be based on experience, capabilities, portfolio quality, and the agreed scope of work.

Performance reviews may be completed after the first 30, 60, and 90 days. Compensation increases and performance bonuses may be considered based on productivity, quality, reliability, initiative, business growth, and measurable marketing results. Any increase or bonus is discretionary and is not guaranteed.

The selected professional will work as an independent contractor and will be responsible for their own taxes, government contributions, insurance, equipment, and other contractor obligations in the Philippines.

## How to Apply

Please submit:

1. Your resume

2. A short introduction explaining why you are a strong fit for this position

3. A portfolio with examples of social media content, graphics, videos, email campaigns, websites, and marketing campaigns you created

4. A description of one campaign you developed, including its goal, your responsibilities, strategy, and results

5. A list of the marketing platforms and tools you can use independently

6. Your desired hourly or monthly rate in Philippine pesos

7. Your weekly availability and ability to attend scheduled meetings during United States Eastern Time

8. Your internet speed and backup plan for internet or power interruptions

Applications without relevant work samples will not be considered.