Ads Manager, Events & Healthcare

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TYPE OF WORK

Full Time

SALARY

700

HOURS PER WEEK

TBD

DATE UPDATED

Aug 26, 2026

JOB OVERVIEW

What you’ll do

Campaign management

• Plan and run Meta, Google Search, YouTube, and Pinterest campaigns across the client roster
• Build full funnels: cold prospecting, retargeting, lead forms, landing page traffic, and call campaigns
• Manage budgets from small monthly tests up to significant monthly spend, with clear pacing discipline
• Write and brief ad creative, then work with our editors to get variants produced and tested

Events and weddings

• Lead generation for planners, photographers, and venues across UAE, US, and destination markets
• Audience building around engagement season, venue geography, and high-intent behavior
• Creative testing against real booking inquiries, not vanity engagement

Healthcare

• Patient acquisition campaigns for specialist practices, primarily US
• Work inside Meta special ad category limits, Google healthcare policy, and HIPAA-safe tracking setups
• Local Services Ads, Google Business Profile support, and geo-targeted search for practice catchment areas
• Route leads cleanly into practice intake without exposing patient data in ad platforms

Measurement and reporting

• Set up conversion tracking, pixels, server-side events, and offline conversion imports
• Monthly reporting per account covering spend, cost per lead, lead quality, and pipeline impact
• Flag underperformance early with a recommendation, not just a number

You should have

• 3 to 5 years managing paid social and paid search, agency experience preferred
• Direct ownership of meaningful monthly spend with results you can walk through
• Working knowledge of tracking setup, attribution limits, and what to do when data is incomplete
• Strong ad copywriting in US English
• Comfort across US and UAE time zones
• Bonus: healthcare or regulated-vertical ad experience, and familiarity with Meta Graph API reporting

How we measure it

• Cost per qualified lead by account
• Lead-to-consultation or lead-to-inquiry rate
• Spend efficiency month over month
• Client retention on ad retainers

SKILL REQUIREMENT
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