Ads Manager / Creative Strategist (Research, Copy & Static Ad Design)

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: TYPE OF WORK

Full Time

: SALARY

1000+ $

: HOURS PER WEEK

40

: DATE UPDATED

Aug 6, 2026

JOB OVERVIEW

Ads Manager / Creative Strategist (Remote, Full-Time, Long-Term)

Company: Banner Mountain Media
Location: Remote
Role: Ads Manager / Creative Strategist (Research, Copy & Static Ad Design)
Commitment: Full-Time, Long-Term

About Us

Banner Mountain Media is a U.S.-based video production and marketing agency serving home-service businesses, real estate firms, and architecture studios. We run paid advertising that drives real leads (phone calls and form fills) for local businesses, paired with high-quality creative produced in-house.

Role Overview

This is a creative strategist who also runs the ad accounts.

Most of your week is the front half of the work: researching what to say, writing it, and designing it. Then you launch it, read the numbers, and do it again. Research, copywriting, and static ad design are the three things this role lives or dies on. They are not bonus skills here. They are the job.

We need someone who can find the angle before they design anything. That means digging through the Meta Ad Library to see what competitors are running, reading customer reviews to find the words real buyers actually use, and understanding the offer well enough to know which promise will land. Then writing the headline and primary text that carries it. Then building the static ad that delivers it, from the client's own photography, with clean layout and deliberate type hierarchy.

You d ---------- what to test next, research it, write it, design it, launch it, and prove what worked. Real budget, real creative ownership, results-first.

This role requires consistent availability, reliable performance, and a long-term commitment.

What You Will Do

Research before you create. Tear down competitor ads in the Meta Ad Library, mine customer reviews and sales calls for the language buyers actually use, study the offer, and come back with angles worth testing rather than guesses.

Write the copy. Headlines, primary text, hooks, and CTAs built on direct-response fundamentals. You write to a specific person with a specific problem, not to a general audience.

Design the static ads end to end: layout, typography, composition, and brand consistency across a set of variations that each test a distinct angle.

Work from real client photography (home-service jobs, real estate, architecture) rather than stock. Crop, retouch, and compose it into ads that hold up at thumbnail size.

Own the creative test loop: pick the angle, make the ad, launch it, read the result, and brief our video editors on what to cut next based on what is winning.

Build the full funnel (top, middle, bottom): each new creative tests a clear angle, and winners graduate into more variations.

Own day-to-day buying across Meta and Google Ads for several clients at once: account structure, audiences, budgets, bid strategy, and conversion tracking.

Watch performance daily. Kill underperformers, scale winners, and keep spend pacing to budget against CPL and ROAS targets.

Set up and verify tracking end to end: pixels, conversion events, GA4, UTMs, and CRM/offline conversions.

Report results on a clear schedule in plain numbers and plain language.

Flag policy and compliance risk before launch (Special Ad Categories, financing claims, and similar).

Required Skills & Experience

RESEARCH. You have a repeatable way of finding angles before you create: Meta Ad Library teardowns, competitor analysis, review and testimonial mining, and offer research. You can explain where a winning angle came from, not just that it won.

COPYWRITING. You write ad copy that converts, not copy that describes. Headlines, primary text, hooks, and CTAs. You understand direct-response basics: one clear promise, a specific audience, and a reason to act now. Clear, plain English with no filler.

GRAPHIC DESIGN FOR ADS. You can build a static ad from a client photo with clean layout, deliberate type hierarchy, and consistent branding, and you can explain why it is laid out that way. Not stock photos with a logo dropped on top.

Fluent in a real design tool: Photoshop, Figma, Illustrator, or Canva Pro. You work in layers and can hand off editable files.

Proven static ad experience specifically. Feed, story, and square formats, designed for mobile and legible at thumbnail size.

3+ years hands-on buying on both Meta Ads Manager and Google Ads (not boosting posts, not a single platform).

Proven lead-generation experience for local or service businesses (driving calls and form leads, not only e-commerce ROAS).

A track record you can show with real numbers: an account you took from one cost-per-lead to a lower one, or scaled spend while holding CPL/ROAS, plus the ads you researched, wrote and designed for it.

Strong conversion-tracking skills: pixels, GA4, conversion events, and UTM discipline.

Comfortable managing multiple accounts at once without dropping the ball.

Stable high-speed internet and full-time availability with US business-hours overlap.

Preferred (but not required)

Photo retouching and colour correction on real, imperfect field photography.

Landing page copy and CRO instinct (knowing when the problem is the page, not the ad).

Short-form video sense (you can cut or storyboard a Reel/TikTok, or brief an editor precisely).

Motion or animated static ads.

GoHighLevel (GHL) or similar CRM experience.

TikTok and YouTube ads.

Google Local Services Ads (LSA) for home-service clients.

What We Provide

Real budgets and real ownership of client ad accounts and their creative.

A steady supply of original client photography and video to design from. You will not be stuck with stock.

Consistent monthly workload and stable long-term projects.

Clear targets, SOPs, and an in-house video team that turns your briefs into finished assets.

Direct communication with the founder and the rest of the team.

Competitive monthly compensation based on experience and performance.

How to Apply

The first three items matter most. We can read a resume; we cannot read your judgment without them.

1. A research example. Walk us through one angle you found and where it came from. What did you look at, what did you notice, and what did you test because of it?

2. Two or three pieces of ad copy you wrote, with the result if you have it. Headline and primary text is fine. Tell us who it was written for.

3. Three to five static image ads you personally designed, with one line each on the angle it tested and what happened. Send the ads themselves, not just a portfolio link.

4. The design tools you work in (Photoshop, Figma, Illustrator, Canva Pro) and which one you are fastest in.

5. The platforms you have run and roughly how much total ad spend you have managed.

6. One specific result with numbers (cost-per-lead before and after, or a scale while holding CPL/ROAS).

7. The rest of your tools (confir ---------- ta Ads Manager and Google Ads; list GA4, GHL, TikTok, LSA, GTM if you have them).

8. Your expected monthly full-time rate.

9. Your normal working hours and timezone, and confirmation you can commit full-time and long-term.

One more thing, and it is deliberate: when you fill out the intake form we send you, the question about the scheduling and analytics tools you use must be answered starting with the word "northstar". We read every application, and this tells us who reads every job post.

SKILL REQUIREMENT

Copywriting Facebook Ads Graphic Design

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Ads Manager / Creative Strategist (Research, Copy & Static Ad Design)

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TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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