AI UGC & Product Video Creator for Meta Ads.

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TYPE OF WORK

Any

SALARY

$4.5

HOURS PER WEEK

TBD

DATE UPDATED

Apr 5, 2026

JOB OVERVIEW

AI Video Ad Creator — Ecommerce Brand (Meta Ads)

Overview

We’re an ecommerce brand selling physical products through Meta Ads (Facebook and Instagram). We need a video creator who can produce high-converting short-form video ads using AI tools. This is NOT a traditional editing role — we need someone who can think like a marketer, understand our product and audience deeply, and create ads that sell.

You will receive a detailed brand briefing and avatar document with everything you need to understand the product, the customer, and what messaging works. Your job is to use that foundation to create fresh, diverse video ads — coming up with your own concepts, writing scripts, generating visuals with AI, and delivering final edited videos ready to run.

We also expect you to use AI tools like Claude to help you write scripts, develop hooks, and brainstorm angles — as long as the output is aligned with our brand guidelines.

Responsibilities

- Create performance-focused video ads designed to convert (not just look good)
- Write your own scripts and develop concepts based on our brand brief and avatar document
- Use AI tools to generate avatars (UGC-style talking heads), B-roll, product shots, and voiceovers
- Produce a mix of formats: UGC testimonials, product showcase videos, creative/process videos — not just one type on repeat
- Capture attention with compelling hooks in the first 1–3 seconds
- Edit final videos with subtitles, transitions, sound, and music
- Deliver multiple variations with different hooks, angles, and pain points
- Continuously propose new angles and formats to test — creative diversity is key
- Use AI assistants (like Claude) to help develop scripts, brainstorm ideas, and refine messaging while staying aligned with the brand voice
- Implement feedback and revisions quickly
- Communicate proactively if anything is unclear

Day-to-Day Tasks

- Study the brand brief and avatar document to deeply understand the product and customer
- Develop video concepts and write scripts for each ad (different angle per video)
- Generate AI visuals: talking-head avatars, lifestyle scenes, product shots, B-roll
- Generate voiceovers using ElevenLabs or similar tools
- Edit everything together in CapCut or similar: subtitles, transitions, sound effects, music
- Deliver finished videos in 9:16 vertical format (1080x1920) with subtitles, ready for Meta
- Propose new creative ideas and angles based on performance feedback

What We’re Looking For:

- Experience creating video ads for ecommerce / direct response (Meta Ads preferred)
- Strong understanding of what makes people stop scrolling and click — hooks, pain points, urgency
- Hands-on experience with AI video generation tools (Kling, Veo, HeyGen, Hedra, or similar)
- Experience with AI voice tools (ElevenLabs or similar)
- Comfortable using AI assistants like Claude or ChatGPT to develop scripts and marketing copy
- Ability to write scripts independently — not just edit from provided footage
- Creative thinker who can propose new formats and angles, not just execute instructions
- Video editing skills (CapCut, Premiere, or similar)
- English fluency (all content is in English for USA market)

What We Offer

- Consistent, ongoing work — we need new creatives every week
- A brand with a clear direction, detailed briefs, and product reference materials ready for you
- Room to grow: if you deliver strong work and we click, this becomes a stable long-term role with increasing responsibility and pay
- Creative freedom within clear guidelines — we want your ideas, not just your hands

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