AI-Enabled Direct Response Marketer — Creative Strategist

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TYPE OF WORK

Any

SALARY

N/A

HOURS PER WEEK

TBD

DATE UPDATED

Apr 10, 2026

JOB OVERVIEW

Prolific Media LLC | Remote (US)
You're not a prompt engineer. You're not a media buyer. You're a direct response creative strategist who happens to use AI as your primary production layer.

Role Overview
You'll spend your days concepting, building, and iterating ad creative — static images, video hooks, advertorials, landing pages, VSLs — for DTC brands running paid social at scale. The difference is that instead of briefing a design team and waiting 5 days, you generate output yourself using AI tools (Nano Banana / Gemini for images, Sora / Kling for video, Claude for copy and strategy, Creatify for UGC-style clips). You move fast, you test constantly, and you think in terms of hooks, angles, and personas — not aesthetics for aesthetics' sake.

What you'll actually do:

Develop ad creative concepts rooted in direct response principles — not brand guidelines committees
Generate production-ready static ad images using AI image generation tools (primarily Nano Banana 2 / Higgsfield / Gemini pipeline)
Write and produce AI-generated UGC-style video ads, talking head hooks, and product demos
Build and iterate on advertorials, listicles, and landing pages that convert cold traffic
Reverse-engineer winning competitor creative and adapt it for our clients
Maintain and evolve prompt libraries, creative skill files, and production SOPs
Collaborate directly with the media buyer to close the feedback loop between creative performance data and new concepts
Run 10–20+ new creative variations per week per client — volume with intent, not volume for volume's sake

You're a fit if:

You have real direct response experience — you understand hooks, mechanisms, belief installation, and why "awareness" isn't a KPI
You've used AI image and video generation tools in production, not just played around with them
You can look at a Meta Ad Library pull and immediately identify what's working and why
You think in frameworks: AIDA, PAS, unique mechanism, problem-agitate-solve — and you can map those to visual creative, not just copy
You're comfortable with Claude, ChatGPT, or similar LLMs as daily working tools — writing prompts, building workflows, iterating on outputs
You have taste. AI gives you speed, but you still know what good looks like.
You can context-switch across 3–5 DTC clients without losing the thread on any of them

Bonus points:

Experience with Meta media buying (you understand what the buyer needs from you)
Familiarity with VSL structure and long-form sales copy
You've built or contributed to a prompt library, skill system, or creative SOP doc
You've worked in supplements, health/wellness, or high-AOV DTC
You know what a "chaos realism" UGC prompt is and why it matters
What we don't care about:

Your degree
Whether you can use Figma (though it's fine if you can)
Whether you've held the title "Creative Strategist" before — we care if you think like one

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