MARKETING MANAGER

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TYPE OF WORK

Full Time

SALARY

PHP 80,000 – 130,000 / month

HOURS PER WEEK

40

DATE UPDATED

Oct 23, 2026

JOB OVERVIEW

Growth & Acquisition | Property Profits | Digital Campaigns | Team Leadership

About us:
Cooee Group is an Australian property and financial services group encompassing Property Profits, mortgage broking, accounting and wealth management. Our immediate priority is growing Property Profits, which works with clients on property acquisition and development strategies. We market complex, high-value services where trust, qualification and consultations matter more than low-cost leads.

The opportunity:
We are recruiting a hands-on Marketing Manager to build and lead our small specialist marketing function. Initially, you will own Property Profits campaign strategy, content planning and creative direction, paid acquisition, reporting and day-to-day delivery management. You will directly coordinate a Website & Digital Funnel Specialist and an Automation & Systems Specialist. You must be willing and able to write strong copy, brief and review creative, and execute campaigns yourself; specialist content production may be added as the function scales.

The initial commercial objective is to help Property Profits consistently secure 12 new joint venture (JV) clients per month. This is a shared commercial outcome, not a promise that marketing alone controls sales conversion. The role may expand across Cooee Group once the Property Profits acquisition system is operating reliably.

What you will own:
• Build a prioritised acquisition plan covering paid social, search where justified, organic content, referral-support campaigns and nurture journeys.
• Plan and personally manage Meta advertising; test Google Ads where commercially appropriate. Own targeting, messaging, budgets, experiments and optimisation.
• Initially perform the content leadership function: editorial calendar, persuasive copy, scripts, creative briefs, quality control, brand consistency and coordination of production resources.
• Manage the website/funnel and automation specialists: set weekly priorities, allocate tasks, review quality, unblock handoffs and ensure delivery.
• Own the end-to-end marketing journey: approved content → landing page → enquiry capture → attribution → Pipedrive assignment → booking → follow-up. Coordinate with Stuart (sales) and Raven (lead follow-up).
• Establish clear lead qualification criteria and closed-loop reporting on source, qualified enquiries, bookings, attendance, signed JVs and acquisition cost.
• Run weekly performance and delivery reviews; recommend resource and budget changes supported by evidence.
• Ensure financial and property marketing claims, testimonials and campaign materials receive appropriate internal approval before publication.

Essential experience:
• Demonstrated hands-on acquisition campaigns for high-value, consultation-led services, including budgets, lead quality, booked appointments and downstream outcomes.
• Proven ability to lead specialists or remote contractors, review deliverables and hold people accountable.
• Strong content and creative judgement, with samples of copy, campaign concepts or briefs you personally produced or directed.
• Practical Meta Ads expertise and working understanding of landing pages, conversion testing, CRM, attribution and automated follow-up.
• Strong written and spoken English, sound commercial judgement, analytical skills and reliable communication.
• Ability to work independently with meaningful overlap with Australian Eastern time.

Highly regarded:
Experience in Australian property, mortgage broking, accounting, wealth or other regulated professional services; Pipedrive, Make, ManyChat, WordPress/Elementor, GA4, Google Tag Manager, Google Ads, SEO and AI-assisted production.
What success looks like
• First 30 days: audit channels, content, CRM handoffs and existing assets; agree qualification definitions, baselines, reporting and a 90-day priority plan; establish weekly team management.
• By 60 days: launch and measure at least one complete Property Profits acquisition journey with approved content, working landing page, tracking, CRM routing, booking and follow-up; document issues and improvements.
• By 90 days: demonstrate repeatable campaign testing, reliable team delivery, accurate funnel reporting and a commercially justified scale-up plan. Progress toward 12 new JVs per month will be assessed jointly with sales.

How to apply:
Please provide-
• CV and a short explanation of why you suit a hands-on management role.
• Two relevant campaign case studies showing your personal contribution, dates, budget, audience, qualified leads, booked and attended consultations, acquisition outcomes and what you would improve. Clearly identify any results you cannot disclose.
• One or two examples of copy, content plans, ads or creative briefs you personally developed.
• A specific example of managing a specialist team: team size, responsibilities, review process and measurable delivery improvements.
• Platforms you have used directly versus those you only supervised.
• Expected monthly salary and currency, weekly hours, Australian-time overlap and earliest start date.

Shortlisted applicants will complete a structured interview and may be invited to a paid, time-boxed practical assessment using dummy business information. AI tools are welcome, provided you can explain and verify your work. We value demonstrated capability over job titles.

SKILL REQUIREMENT
Performance Marketing Facebook marketing Marketing Management
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