Social Media & Influencer Marketing Specialist – Skincare Brand

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TYPE OF WORK

Full Time

SALARY

$4,00 per hour

HOURS PER WEEK

TBD

DATE UPDATED

Oct 23, 2026

JOB OVERVIEW

We are a growing skincare brand looking for an experienced and creative Social Media & Influencer Marketing Specialist to help us build a strong online presence on TikTok and Instagram.

We are looking for someone who understands the beauty and skincare industry, knows how to create engaging content, and has proven experience growing brands through organic social media, influencer collaborations, and affiliate marketing.


Your Responsibilities:

Develop and execute a social media strategy for TikTok and Instagram.

Create engaging content ideas, concepts, and content calendars aligned with our brand.

Identify trends, viral opportunities, and creative ways to increase brand awareness.

Research, identify, and reach out to relevant skincare and beauty influencers, UGC creators, and micro-influencers.

Manage influencer outreach, negotiations, collaborations, and follow-ups.

Build and manage an affiliate marketing program, including recruiting affiliates and maintaining relationships.

Coordinate product seeding and gifting campaigns with influencers.

Monitor social media performance, engagement, reach, and growth.

Track influencer and affiliate campaign performance and optimize results.


Requirements:

Proven experience managing TikTok and Instagram accounts for brands, preferably in skincare, beauty, or cosmetics.

A strong portfolio showcasing previous social media work, campaigns, or measurable results.

Experience with influencer outreach, influencer marketing, and affiliate programs.

Good understanding of TikTok trends, Instagram Reels, and organic growth strategies.

Strong communication skills and the ability to build relationships with creators.

Creative, proactive, organized, and results-driven.

Ability to work independently and take ownership of projects.

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