Marketing Manager

# Marketing Manager – Strategy, Campaigns, Lead Generation & AI

**FULL-TIME EMPLOYMENT | MONDAY–FRIDAY, 9 AM–5 PM PERTH TIME | NO AGENCIES**

*Please do not contact anyone from the company outside of this platform. Doing so, will disqualify your application”

## About QPC Group

QPC Group is an established Australian office technology company providing Managed Print Services, photocopiers, printers, VoIP phone systems and workplace technology solutions across Australia and New Zealand.

We are seeking an experienced, strategic and proactive Marketing Manager to take complete ownership of all aspects of our marketing.

This is a full-time employment role, working directly with our Directors and Sales Team.

**We are NOT looking for an agency, freelancer, consultant or someone managing multiple clients.**

You must be online and actively working with us Monday to Friday, 9:00 am–5:00 pm Perth, Western Australia time (AWST).

**Serious, experienced applicants only.**

## What We Are Looking For

We want a Marketing Manager who takes initiative, identifies opportunities, develops complete marketing strategies and executes campaigns that deliver measurable business growth.

We do not want someone who sits back waiting for us to provide tasks or marketing ideas.

Your primary responsibility is to generate a consistent flow of high-quality sales opportunities through strategic, multi-channel marketing.

You must be able to:

- Analyse our marketing and identify where we are missing opportunities.
- Understand our customers' pain points and develop campaigns that address them.
- Proactively develop complete campaigns from strategy through to execution.
- Manage newsletters, EDMs, paid advertising, social media, content and CRM automation.
- Generate qualified leads and ensure they are followed up.
- Track campaigns through to sales and revenue.
- Continually test, tweak and optimise campaigns to maximise ROI.
- Use AI, CGI and automation to improve creativity, productivity and marketing performance.

**We are looking for someone who only needs to learn our industry — not how to market.**

**IMPORTANT: This role has NO SEO requirement.**

## 1. Strategic Marketing Management & Campaign Ownership

Your most important responsibility is to take control of QPC Group's marketing strategy and proactively identify opportunities to generate more business.

We want someone who continually asks:

- Where are we failing to generate enough leads?
- Which products, services or customer segments are underperforming?
- What problems are our customers experiencing?
- What campaigns could attract more qualified prospects?
- Which marketing channels are delivering the best results?
- How can we improve our conversion rates and reduce customer acquisition costs?

### Complete Campaign Strategies – Not Individual Advertisements

We do not want advertisements sent to us for approval without the complete campaign strategy behind them.

Every proposed campaign should include:

1. **The opportunity:** What business problem or marketing opportunity have you identified?
2. **The customer pain point:** What challenge are we addressing?
3. **The solution:** How do QPC Group's services solve that problem?
4. **The campaign strategy:** What is the messaging, creative concept and offer?
5. **The marketing activities:** Which platforms, advertisements, EDMs, videos or other activities will be used?
6. **The lead capture process:** How will enquiries be captured?
7. **The follow-up process:** Will leads be assigned to our Sales Team, entered into ACT! CRM or placed into automated email sequences?
8. **The budget and timeline:** What resources are required, and when will the campaign run?
9. **The performance targets:** How many leads, appointments and sales opportunities are expected?
10. **The optimisation plan:** How will the campaign be monitored, tested and improved?

Once approved, you will take responsibility for executing the complete campaign.

We expect forward planning, clear strategies and efficient execution, not endless back-and-forth communication about individual tasks.

## 2. Marketing Performance, Sales Tracking & ROI

We are not interested in marketing activity simply for the sake of activity.

**Your success will be measured by the commercial results your marketing produces.**

You must track and report on:

- Campaign budgets and advertising spend.
- Number of leads generated.
- Cost per lead.
- Number of qualified leads and sales appointments.
- Number of leads converted into paying customers.
- Total sales value and revenue generated.
- Lead-to-sale conversion rates.
- Customer acquisition costs.
- Return on marketing investment.
- Opportunities to improve campaign performance.

You will work with our Sales Team to track leads through to actual sales.

**We want someone who creates, tracks, tests, tweaks and continually improves marketing campaigns for maximum ROI.**

## 3. Full Marketing Management

You will take responsibility for all aspects of QPC Group's marketing, including:

- Overall marketing strategy and planning.
- Monthly and quarterly marketing campaigns.
- Newsletters and electronic direct mail (EDM).
- Google Ads and Meta advertising.
- Lead generation and customer acquisition campaigns.
- Customer retention and re-engagement marketing.
- Social media management across LinkedIn, Facebook, Instagram, TikTok and YouTube.
- Educational videos, reels and YouTube Shorts.
- Director personal branding and thought leadership.
- Website marketing content and landing pages.
- Sales brochures, promotional material and marketing collateral.
- Customer case studies and testimonials.
- Product and service launch campaigns.
- Marketing reporting, analytics and ongoing optimisation.

You will maintain a forward-looking marketing calendar and proactively recommend new campaigns.

## 4. CRM, Email Marketing & Workflow Automation

QPC Group uses **ACT! CRM**.

You must have practical experience creating automated email workflows, lead nurturing sequences and marketing automation.

Responsibilities include:

- Creating automated email responses for new enquiries.
- Developing lead nurturing and follow-up sequences.
- Creating newsletters and targeted EDM campaigns.
- Building customer re-engagement workflows.
- Automating lead allocation and sales notifications.
- Creating follow-up tasks for our Sales Team.
- Segmenting customers and prospects for targeted campaigns.
- Connecting advertising campaigns and lead capture forms to CRM workflows.
- Using AI to improve marketing efficiency and automation.
- Tracking leads through the sales process.

Experience with ACT! CRM is advantageous. Proven experience with CRM automation is essential.

## 5. Paid Advertising & Social Media

You must have hands-on experience creating, launching, managing and optimising Google Ads and Meta advertising campaigns.

You will be responsible for audience targeting, copywriting, creative development, advertising budgets, conversion tracking, A/B testing and campaign performance.

You will also manage QPC Group's and its Directors' social media presence, including planning, creating, scheduling and publishing content across all relevant platforms.

## 6. Creative Campaigns, CGI & AI

We want creative, engaging campaigns that stand out.

You should have experience using modern creative and AI technologies, including:

- CGI advertising concepts and content.
- AI-generated presenters and avatars.
- AI voice cloning and voiceovers.
- Educational and promotional videos.
- Short-form social media content.
- Animated advertisements and motion graphics.
- AI-assisted copywriting and campaign development.
- Marketing workflow automation.

Experience with HeyGen, ElevenLabs, Synthesia, ChatGPT and similar tools is highly desirable.

We expect you to proactively investigate and recommend new technologies that improve marketing creativity, efficiency and results.

## 7. Copywriting & Customer Pain Points

Excellent copywriting is essential.

You must understand how to identify customer problems, communicate solutions and develop persuasive marketing messages.

You will create copy for advertisements, EDMs, newsletters, social media, landing pages, video scripts, CRM workflows and marketing collateral.

Your writing must be professional, engaging, easy to understand and focused on customer benefits.

## 8. Full-Time Employment & Working Arrangements

**PLEASE READ CAREFULLY BEFORE APPLYING.**

This is a full-time employment position.

**Monday to Friday, 9:00 am–5:00 pm Perth, Western Australia time (AWST).**

You must be online, available and actively working with QPC Group throughout your scheduled working hours.

You will work directly with our Directors and Sales Team, attend online meetings and independently manage your workload.

**No agencies, freelancers, consultants or outsourced marketing teams.**

We are seeking one dedicated Marketing Manager to become part of our team.

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## Essential Requirements

- Minimum five years' proven experience in marketing, digital advertising and strategic campaign management.
- Strong portfolio demonstrating measurable marketing results, including leads, sales conversions and revenue generated.
- Excellent written and spoken English.
- Experience with AI tools, CRM platforms and marketing automation.
- Proven experience creating email workflows, EDMs and lead nurturing sequences.
- Hands-on experience creating and managing Google Ads and Meta campaigns.
- Experience creating social media content across multiple platforms.
- Ability to independently develop, execute and optimise complete marketing campaigns.
- Strong analytical skills and experience measuring campaign ROI.
- Ability to work independently with minimal supervision.
- A proactive approach to identifying marketing opportunities and driving business growth.
- **We are seeking an experienced marketer who only needs to learn our industry — not how to market.**

## How to Apply

**SERIOUS APPLICANTS ONLY.**

Your application MUST have the following subject line:

**“I'm A Marketing Guru”**

You must address at least TWO of the application points below in detail to be considered. However, applicants who provide comprehensive responses to all requirements will be given preference.

Generic applications will not be considered.

## Cover Letter Requirements

### 1. Previous Campaigns & Measurable Results

Provide examples of at least TWO successful marketing campaigns you personally developed and executed.

For each campaign, tell us:

- What was the campaign and its objective?
- What customer pain point did it address?
- What was the campaign strategy?
- Which marketing platforms did you use?
- What was the campaign budget?
- **How many leads did it generate?**
- **How many of those leads converted into actual sales?**
- **What was the total monetary value of those sales?**
- What was the cost per lead?
- What was the return on investment?
- What changes did you make during the campaign to improve results?

We want genuine, measurable commercial results, not just likes, impressions or engagement statistics.

Where sales or revenue figures were not available to you, explain what you could verify.

### 2. Marketing Tools & Experience

Advise which marketing tools you use and why.

Include your experience with Google Ads, Meta, CRM systems, marketing automation, email marketing, social media management and analytics.

### 3. AI Avatars & Voice Cloning

Have you used HeyGen, ElevenLabs, Synthesia or similar AI avatar or voice cloning platforms?

Please describe your experience and provide examples.

### 4. Realistic AI Clones

Have you created a realistic AI clone of a person for educational or marketing content?

If yes, provide examples or links to your work.

### 5. AI Video & Social Media Content

Describe your experience using AI to create educational videos, advertising campaigns and social media content.

Have you created CGI advertisements or worked with CGI content?

Please provide examples where possible.

### 6. Your Strengths & Weaknesses

We understand that no one is an expert in everything.

Please tell us:

- What are your top three marketing strengths?
- Which areas of marketing do you consider your weakest?
- What type of marketing work do you enjoy most?
- Which tasks would you prefer to outsource or receive specialist assistance with?
- How do you approach tasks outside your areas of expertise?

We value honesty, self-awareness and a willingness to learn.

### 7. Strategic Marketing Approach

Imagine you have just joined QPC Group.

How would you assess our current marketing, identify missed opportunities and develop your first campaign to generate qualified sales leads?

We want to understand your strategic thinking and how you would take ownership of our marketing.

### 8. Internet & Backup Arrangements

- State your internet download and upload speeds.
- Explain your backup plan if your internet or power fails.

### 9. Portfolio & LinkedIn

Provide links to your portfolio, LinkedIn profile and examples of marketing campaigns you have personally managed.

### 10. Employment & Availability

Please confirm:

- When are you available to start?
- Can you work Monday to Friday, 9:00 am–5:00 pm AWST?
- Are you applying for full-time employment rather than as an agency or freelancer?
- What is your current employment situation?

### 11. Employment History

Attach a CV/resume showing your last FOUR positions.

Please include:

- Company name.
- Position held.
- Employment dates.
- Key responsibilities.
- Reason for leaving each position.

### 12. Your Ideal Role

Describe your ideal marketing role and the type of business you enjoy working with.

What motivates you, and how do you manage your workload when working independently?

### 13. DISC Profile

What is your DISC profile, if known?

### 14. Professional References – Mandatory

You must provide at least TWO genuine professional references from previous employers, managers or business owners who can verify your marketing performance.

Please provide their name, company, position and contact details, with their permission.

We want to speak with people who can confirm:

- The campaigns you personally managed.
- Your responsibilities and level of ownership.
- The number and quality of leads you generated.
- Sales conversions and revenue outcomes, where known.
- Your ability to work independently.
- Your initiative, reliability and performance.

**We will be contacting references as part of our recruitment process.**

### 15. Voice Recording – Mandatory

Please record yourself delivering the following script as though you were speaking to a real Australian business prospect:

“My name is [YOUR NAME], and I am calling from QPC Group. I would like to talk to you today about how we help businesses, just like yours, across Australia and New Zealand automate and streamline their operations with Managed Print Services and VoIP phone systems.

Tell me, what is your biggest pain point in your office? Is it your photocopiers and printers, your phone system, or is it both?”

We want to hear your natural speaking voice, confidence, energy and spoken English.

Please do not rush through the script or simply read the words without expression.

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## What Success Looks Like

- **Your number one goal is to generate a consistent flow of high-quality inbound sales enquiries through multiple marketing funnels.**
- Develop complete, strategic marketing campaigns that address customer pain points and generate qualified leads.
- Track marketing campaigns from initial enquiry through to actual sales and revenue.
- Continually test, tweak and optimise campaigns to maximise marketing ROI.
- Proactively identify opportunities to generate more leads and improve sales conversions.
- Grow the personal brands of QPC Group's Directors through educational and thought leadership content.
- Manage and continually improve the social media presence of QPC Group and its Directors.
- Create educational marketing that builds trust and generates qualified leads.
- Develop effective newsletters, EDMs, email sequences and automated lead nurturing workflows.
- Successfully implement AI tools, CGI content and automation that improve productivity, creativity and marketing effectiveness.
- Maintain a clear marketing calendar, forward-looking campaign strategy and regular performance reporting.
- Take full ownership of the marketing function without requiring constant direction or supervision.

**We are not looking for someone who simply creates advertisements or posts on social media.**

**We want a Marketing Manager who thinks strategically, identifies opportunities, develops complete campaigns, executes them, tracks the commercial results and continually improves performance to grow our business.**

If you have proven experience, can demonstrate measurable results and are ready to take ownership of QPC Group's marketing, we would love to hear from you.