Media Buyer (Google & Meta Ads) – Healthcare Patient Acquisition

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: TYPE OF WORK

Full Time

: SALARY

$50,000–$60,000 base + quarterly bonus

: HOURS PER WEEK

40

: DATE UPDATED

Oct 22, 2026

JOB OVERVIEW

Location: Remote (US), 4+ hours of overlap with Central Time
Type: Full-time
Pay: $50,000–$60,000 base + quarterly performance bonus

ABOUT US
We need people with commercial health insurance. (employer and PPO plans). We need a media buyer to build and run the ad system that brings those leads in.

WHAT YOU'LL DO
• Run Google Search (your main channel), Meta and YouTube campaigns: setup, bidding, budgets and scaling
• Build landing pages and intake forms that collect insurance details with clear consent and connect to our insurance verification
• Set up tracking that shows which ads produce verified, booked patients, without sending health or insurance details to Google or Meta
• Test new ads, keywords, offers and landing pages every week, and cut what doesn't work
• Send a short weekly report: spend, cost per verified lead, booking rate and show rate
• Work with our intake team to respond to leads faster and book more of them

HOW WE MEASURE SUCCESS
• Cost per verified lead
• Share of leads with verified active commercial coverage

WHAT YOU NEED
• 2+ years running paid ads for lead generation
• Strong Google Search skills: keywords, negatives, match types and conversion-based bidding
• Experience with Meta lead ads (instant forms)
• Comfort with call tracking, a CRM and GA4
• An understanding of why patient health information must stay out of ad pixels and platforms
• Willingness to complete HIPAA training and sign a confidentiality agreement

NICE TO HAVE
• Healthcare, telehealth or health insurance ad experience
• Experience with Meta's restrictions on health advertisers
• Landing page builders (Unbounce, Webflow, Instapage)
• Spanish-language campaigns

WHY JOIN
• Fully remote with flexible hours
• Quarterly bonus based on results
• Direct line to the owner and fast decisions
• You build the system and get credit for what it produces

HOW TO APPLY
Start your application with the word VERIFIED. Applications without it won't be reviewed.
Please email your updated resume and answers to the questions below to ----------

1. Your best lead generation campaign: Share the monthly ad spend, cost per lead, and what you changed to improve performance.
2. Answer the following question briefly:
• A campaign brings in cheap leads, but most of them don't have commercial insurance. What do you change first?

SKILL REQUIREMENT

Google Ads PPC Digital Marketing

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Media Buyer (Google & Meta Ads) – Healthcare Patient Acquisition

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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