Social Media Specialist, Content Creator & AI Video Creation Specialist

About the Role

We are looking for a creative, proactive, and highly organised Social Media Specialist & Content Creator to manage and grow our brand’s online presence across Instagram, Facebook, and TikTok, with the potential to expand onto Pinterest and YouTube.

This is a hands-on role for someone who understands how to create engaging content, build an online community, and use social media to increase brand awareness, attract customers, and drive sales. Main focus on AI content creation and videos.

The ideal candidate will have a strong eye for detail, a passion for digital content, and proven experience in filming, editing, and producing high-quality videos. They should be confident turning ideas into compelling visual content, keeping up with trends, and developing creative strategies that help a brand stand out in a competitive market. MUST BE ABLE TO USE AI TO CREATE VIDEOS.

We are looking for someone who can take ownership of the entire content creation process, from brainstorming ideas and planning filming sessions to editing videos, publishing posts, engaging with followers, and analysing performance.

Key Responsibilities

1. Social Media Strategy & Management

- Develop, implement, and manage social media strategies aligned with the brand’s objectives and target audience.
- Manage and grow the brand’s Instagram, Facebook, and TikTok accounts, with the potential to expand onto additional platforms.
- Plan, schedule, and publish consistent, high-quality content using social media management tools.
- Create and maintain a monthly content calendar covering posts, Reels, TikToks, Stories, campaigns, promotions, and key dates.
- Ensure consistency across all platforms in terms of brand identity, messaging, tone of voice, and visual aesthetics.
- Stay up to date with social media trends, platform updates, algorithms, trending audio, hashtags, and best practices.
- Research competitors and identify opportunities to improve the brand’s social media presence and stand out online.

2. Video Creation, Filming & Editing

- Plan, film, edit, and produce engaging short-form videos for Instagram/ Reels, TikTok, and Facebook Reels.
- Take responsibility for the full video production process, from developing concepts and writing scripts to filming, editing, and publishing the final content.
- Create a variety of video content, including product showcases, demonstrations, tutorials, behind-the-scenes footage, promotional videos, storytelling content, trend-led videos, and campaign videos.
- Film high-quality footage using a smartphone or camera, with an understanding of lighting, angles, composition, sound, and product presentation.
- Edit videos using CapCut, Canva, Adobe Premiere Pro & AI apps.
- Incorporate engaging opening hooks, subtitles, text overlays, transitions, voiceovers, music, and other editing techniques to capture attention and maintain viewer interest.
- Develop creative video concepts that reflect the brand’s identity, showcase products effectively, and appeal to the target audience.
- Plan filming sessions in advance, including shot lists, props, locations, scripts, and creative direction where appropriate.
- Repurpose content across different platforms while adapting video formats and editing styles to suit each audience.
- Experiment with different video formats, hooks, lengths, and approaches to identify what performs best.
- Monitor video performance, including views, watch time, retention, shares, saves, and engagement, and use these insights to improve future content.
- Meet agreed weekly and monthly video production targets.

3. Content Creation, Photography & Branding

- Create high-quality graphics, promotional posts, carousels, Instagram Stories, captions, and other social media assets.
- Produce visually appealing content that reflects the brand’s identity and maintains a consistent, professional aesthetic.
- Take product photographs and create visual assets suitable for social media campaigns and promotions.
- Use Canva, Adobe Creative Suite, or similar design tools & AI tools to produce professional graphics, marketing materials & videos.
- Write engaging captions, compelling calls to action, and clear promotional messaging.
- Develop creative concepts for product launches, seasonal campaigns, special offers, announcements, and other marketing activities.
- Ensure all content is accurate, appropriately formatted, proofread, and aligned with brand guidelines before publication.
- Organise and maintain a library of video footage, photographs, graphics, and other digital assets.

4. Creative Direction & Initiative

- Proactively generate fresh content ideas and recommend innovative ways to showcase the brand.
- Identify relevant trends and assess how they can be adapted to suit the brand rather than simply copying existing content.
- Develop creative campaign ideas that increase audience interest and encourage interaction.
- Take ownership of content creation from concept to completion, working independently with minimal day-to-day supervision.
- Bring new ideas to management and contribute to the ongoing development of the brand’s visual identity and online presence.
- Continuously look for opportunities to improve content quality, consistency, reach, and engagement.

5. Community Management & Customer Engagement

- Respond to direct messages, comments, and general enquiries in a timely, friendly, and professional manner.
- Build positive relationships with followers, customers, influencers, and relevant collaborators.
- Monitor brand mentions, customer feedback, comments, and online conversations.
- Maintain a professional brand image across all social media interactions.
- Escalate complaints, sensitive enquiries, or issues requiring management input.
- Identify frequently asked questions and customer concerns that could be addressed through informative posts and videos.

6. Social Media Marketing, Growth & Advertising

- Develop content strategies designed to increase brand awareness, reach, engagement, website traffic, enquiries, and sales.
- Create content that communicates product benefits, answers customer questions, builds trust, and encourages purchasing decisions.
- Incorporate clear calls to action into relevant posts, videos, Stories, and campaigns.
- Support product launches, promotions, seasonal campaigns, and other business marketing initiatives.
- Assist with planning, creating, managing, and optimising paid social media advertising campaigns.
- Develop creative assets for advertisements and test different video concepts, visuals, and messaging.
- Monitor advertising performance and work towards improving campaign effectiveness and return on investment.
- Identify opportunities for influencer partnerships, user-generated content, and brand collaborations.

7. Analytics, Reporting & Performance Improvement

- Track and analyse key social media metrics, including reach, impressions, engagement, follower growth, video views, watch time, website visits, enquiries, and conversions.
- Regularly review content performance to identify successful formats, topics, and creative approaches.
- Prepare clear, regular performance reports with insights and recommendations.
- Use analytics to refine content strategies, posting schedules, video production, and campaign planning.
- Set measurable objectives and work towards agreed social media growth and marketing targets.
- Evaluate the contribution of social media activity to wider business goals.

Essential Skills & Requirements

- Proven experience in social media management, content creation, digital marketing, or a similar role.
- Strong understanding of Instagram, Facebook, and TikTok.
- **Demonstrable experience in filming and editing short-form videos**, particularly Instagram Reels and TikTok content.
- A portfolio of previous work showcasing videos and social media content personally created.
- Proficiency in CapCut, Canva, Adobe Premiere Pro, or similar content creation and editing tools.
- Ability to develop creative video concepts and turn them into polished, engaging content.
- Understanding of video hooks, storytelling, pacing, subtitles, transitions, lighting, sound, and audience retention.
- Strong visual awareness, with an excellent eye for detail, composition, and branding.
- Excellent written communication and caption-writing skills.
- Understanding of social media analytics, audience engagement, and platform algorithms.
- Good organisational and time-management skills, with the ability to manage multiple projects and meet deadlines.
- Ability to work independently, take initiative, and contribute ideas confidently.
- A proactive, creative, and results-driven approach to social media marketing.
- Willingness to attend agreed filming sessions where in-person content creation is required.

Desirable Skills

- Must have experience growing a business or brand’s social media accounts organically.
- Experience producing high-performing Reels, TikToks, and other short-form videos.
- Photography, product styling, and creative direction skills.
- Experience with Meta Ads Manager and paid social media campaigns.
- Familiarity with social media scheduling and reporting tools.
- Experience with influencer marketing, user-generated content, and brand collaborations.
- Experience in branding, e-commerce, retail, or digital marketing.
- Basic knowledge of website analytics and social media conversion tracking.
- Experience planning and executing product launches and promotional campaigns.

Working Style & Expectations

- Maintain a consistent content schedule and meet agreed weekly and monthly production targets.
- Plan filming sessions and content calendars in advance.
- Communicate progress, upcoming plans, and any potential delays clearly.
- Work collaboratively with management to ensure content aligns with business priorities.
- Be open to feedback and willing to refine content based on performance and brand requirements.
- Handle business information, social media accounts, and digital assets responsibly.
- Ensure all published content meets the required quality standards and receives approval where necessary.

What We Are Looking For

We are looking for experienced individual who is creative, organised, enthusiastic, and genuinely passionate about social media and content creation.

The successful candidate will be able to combine creativity with strategy, understand what makes people stop scrolling, and produce content that captures attention while communicating the brand’s message effectively. You'll be managing two business accounts so must be able to understand, manage and execute accordingly.

Most importantly, we need someone who is confident creating content independently and can manage the complete process of planning, filming, editing, publishing, engaging, and analysing.

We value initiative, fresh ideas, attention to detail, consistency, and a genuine commitment to helping the brand grow.

Application Requirements

Applicants should provide:

- A CV outlining relevant experience and skills.
- A portfolio of previous social media work.
- Examples of videos they have personally filmed and edited.
- Links to social media accounts or projects they have worked on, where available.
- A brief explanation of how they would approach growing our social media presence.

Selection Process, Training & Probation

Shortlisted candidates will be asked to complete a practical content creation task as part of the selection process.
The successful candidate will be subject to a two-week unpaid training period, followed by a one-month probationary period. During probation, a reduced rate of pay will apply, thereafter the full monthly normal rate of £510 payable upon successful completion of the probationary period.

If you are passionate about creating engaging video content, developing creative social media strategies, and helping a brand grow, we would love to hear from you.