Marketing Director

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: TYPE OF WORK

Part Time

: SALARY

400-500/month

: HOURS PER WEEK

20

: DATE UPDATED

Oct 23, 2026

JOB OVERVIEW

HIRING: Part-Time Marketing Director
Lashera Studios | Part-Time | Remote | Reports to: Founder / Studio Owner

About Lashera Studios
Lashera Studios is a lash studio that pairs beautiful, high-quality lash work with professional training for aspiring lash artists. Our brand lives on Instagram, where our work, our students and our studio culture do the talking. We are growing our training program and looking for a marketing leader who can turn our online presence into a steady stream of qualified applicants.

The Role
We are hiring a Part-Time Marketing Director to own marketing strategy and execution, with one clear priority: generating more leads and applications for our lash training programs. You will plan and run campaigns, shape our content, and build a repeatable funnel that takes someone from scrolling our Instagram to enrolling in a course. You will also support the studio's client-facing bookings, but training enrollment is the main goal.
This is a hands-on role. We want a Higgsfield specialist who can turn AI-generated images and video into scroll-stopping ads and content, while setting strategy, testing and optimizing.

Primary Objective
Increase the number of qualified leads and completed applications for Lashera Studios training, month over month.
Key Responsibilities
• Create and run social media campaigns (Instagram, Facebook, TikTok, paid ads) that drive training inquiries and applications
• Own the content calendar and Instagram strategy: Reels, Stories and carousels
• Use Higgsfield to produce AI-generated visuals and video for ads and organic content
• Showcase student results, graduate stories and testimonials as social proof
• Follow up on every inquiry so no lead goes cold
• Track leads, applications and enrollments, and report monthly

Requirements
• Higgsfield specialist: expert, hands-on experience using Higgsfield to create AI images and video for ads and social content
• 2+ years of marketing experience.
• Proven record of generating leads or sales through social media and paid ads
• Strong command of Instagram and short-form video (Reels, Stories)
• Hands-on experience with Meta Ads Manager and lead-gen campaigns
• Comfortable reading analytics and acting on the numbers
• Strong copywriting and a good eye for aesthetics
• Self-directed and reliable within a part-time schedule

Preferred Qualifications
• Experience with other AI creative tools (AI video, image generation, editing and automation)
• Previous work with a lash, brow, salon or beauty education brand
• Experience with UGC and influencer campaigns
• Knowledge of lash industry trends and the lash artist career path
Schedule and Compensation
• Hours: Part-time, 4 hours per week, Monday to Friday, 8:00 AM to 12:00 PM HST
• Compensation: $400 per month (open for discussion)
• Location: Fully remote

How to Apply
Send us a description of your work and please include your full name at the end. Alternatively, you can email us your portfolio at ----------

SKILL REQUIREMENT

Social Media Content Creation Social Media Management Video Editing

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Marketing Director

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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