Strategic Marketing Manager

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TYPE OF WORK

Part Time

SALARY

15

HOURS PER WEEK

10

DATE UPDATED

Oct 21, 2026

JOB OVERVIEW

Schedule: 10 - 15 hours per week
Working Hours: U.S. Eastern Time mornings; Flexible
Start Date: 1 December 2026

Summary

We are seeking an experienced, creative, and results-driven Strategic Marketing Manager to help our client strengthen their online presence, develop an effective content strategy, and generate qualified leads through digital marketing.
The ideal candidate is both a strategic thinker and a hands-on content creator who can take ownership of marketing initiatives from ideation to execution. This role goes beyond simply posting on social media. You will be expected to research industry trends, analyze competitors, identify opportunities, and proactively recommend marketing strategies that support business growth.

Our client operates in the financial and investment industry, so an interest in finance, investing, and business-related topics is highly desirable.

We are looking for a self-starter who can work independently, develop engaging content with minimal direction, and guide the client toward marketing decisions based on research and performance data.

Required Conditions

REQUIRED: Proven experience in digital marketing, social media management, and content strategy.
REQUIRED: Ability to develop and execute marketing strategies independently, rather than simply following instructions.
REQUIRED: Strong content creation skills, including writing, editing, repurposing, and publishing content across multiple platforms.
REQUIRED: Experience with basic video editing, short-form video production, and social media content optimization.
REQUIRED: Strong research and analytical skills, including competitor analysis, trend identification, and marketing performance evaluation.
REQUIRED: Excellent written and verbal English communication skills.
REQUIRED: Ability to work independently, take initiative, and generate content ideas even when the client has limited time to provide materials.
REQUIRED: Understanding of how content marketing contributes to audience growth, lead generation, and customer conversion.

Primary Responsibilities

1. Marketing Strategy & Planning

- Develop and implement a comprehensive content and digital marketing strategy aligned with the client's business objectives.
- Research the client's industry, competitors, target audience, and current marketing trends to identify opportunities.
- Evaluate existing marketing activities and recommend improvements based on performance and business goals.
- Identify the most effective marketing channels rather than simply posting across every platform.
- Build and manage a content calendar with clear objectives, priorities, and deadlines.
- Proactively advise the client on marketing direction, content opportunities, and strategic decisions.

2. Content Creation & Repurposing

- Develop original content ideas based on industry research, trending topics, audience interests, and the client's business expertise.
- Write and edit social media posts, LinkedIn articles, educational content, newsletters, and other marketing materials.
- Transform existing content into multiple formats, including text posts, articles, carousels, infographics, short-form videos, and interactive content.
- Repurpose long-form videos into engaging short-form clips optimized for individual social media platforms.
- Perform basic video editing, including trimming, resizing, captioning, and adding simple graphics.
- Use AI-powered tools to streamline content research, drafting, editing, and production while maintaining accuracy and quality.
- Independently research and develop content when the client is unable to provide raw materials or detailed instructions.

3. Social Media Management & Audience Growth

- Manage and optimize social media platforms, including LinkedIn, Facebook, Instagram, TikTok, X (Twitter), and YouTube.
- Adapt messaging, content formats, and publishing schedules to suit each platform's audience.
- Schedule and publish content consistently using social media management tools.
- Identify opportunities to increase brand awareness, engagement, reach, and follower growth.
- Monitor industry conversations, competitor activity, and emerging content trends.
- Recommend practical ways to position the client's business as a credible and recognizable voice within its industry.

4. Marketing Analytics, Lead Generation & Conversion

- Track and analyze content performance, website traffic, engagement, and lead-generation metrics.
- Understand how marketing content drives potential customers through the sales funnel, from awareness to conversion.
- Identify which content types, channels, and campaigns are generating meaningful business results.
- Recommend improvements based on performance data, not simply vanity metrics such as views and likes.
- Conduct content experiments and refine strategies based on measurable outcomes.
- Prepare regular performance reports highlighting key metrics, insights, and recommended next steps.
- Explore opportunities to convert social media audiences into website visitors, inquiries, and qualified leads.

5. Client Collaboration & Strategic Guidance

- Work directly with the client to understand their business, industry, services, target market, and competitive advantages.
- Conduct regular discussions to gather insights and align marketing activities with business priorities.
- Translate complex business or financial topics into clear, engaging, audience-friendly content.
- Take initiative in identifying content opportunities without depending on constant client direction.
- Respectfully challenge marketing assumptions when research or performance data suggests a better approach.
- Propose actionable solutions when client availability, content resources, or other constraints arise.

Preferred Experience & Skills

- Previous experience as a Marketing Manager, Digital Marketing Strategist, Content Strategist, or Social Media Manager.
- Experience marketing financial services, investment firms, wealth management, or other professional service businesses.
- Genuine interest in financial markets, investing, economics, and business news.
- Proficiency with content creation and design tools such as Canva, CapCut, Adobe Premiere Pro, Descript, or VEED.
- Familiarity with scheduling platforms such as Buffer, SocialPilot, Social Champ, Hootsuite, or similar tools.
- Experience using AI tools such as ChatGPT or Claude for content ideation, research, and workflow improvement.
- Knowledge of SEO, website content optimization, email marketing, and digital lead generation.
- Familiarity with Google Analytics, social media analytics, and marketing performance reporting.
- Strong copywriting skills, particularly for educational, thought-leadership, and conversion-focused content.
- Ability to work with limited supervision while managing multiple priorities.
- Strong attention to detail, particularly when creating content involving financial or investment topics.

Keywords

Strategic Marketing Manager, Digital Marketing Manager, Content Marketing Manager, Social Media Manager, Content Strategy, Digital Marketing, LinkedIn Marketing, Social Media Marketing, Content Creation, Content Repurposing, Video Editing, Lead Generation, Marketing Analytics, Competitor Research, Brand Awareness, Financial Services Marketing, SEO, AI Content Creation, Marketing Automation.

SKILL REQUIREMENT
Marketing Social Media Content Creation Digital Marketing
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