Social Media Marketing Specialist

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: TYPE OF WORK

Full Time

: SALARY

45000

: HOURS PER WEEK

40

: DATE UPDATED

Oct 21, 2026

JOB OVERVIEW

Social Media Marketing Specialist

Position Overview
We are seeking a creative, strategic, and results-driven Social Media Marketing Specialist to manage and execute our social media marketing activities. This is a dedicated, full-time role for a professional who can independently handle social media management, content creation, video editing, and email marketing.

The primary goal is to increase inquiries, generate qualified leads, and drive appointment bookings by strengthening our online presence and helping our practice stand out in the competitive health & wellness industry.

The ideal candidate is proactive, highly creative, familiar with current social media trends, and capable of creating engaging content that attracts potential patients and supports business growth. We are looking for someone who understands social media strategy, content creation, audience engagement, and lead generation and can manage these responsibilities independently.

Key Responsibilities:

1. Social Media Management
-Manage and grow the company's Instagram and Facebook accounts.
-Develop and execute a social media content strategy aligned with business goals and patient acquisition.
-Create captions, posts, and other engaging content that reflects the brand's voice and services.
-Schedule and publish posts consistently using an organized content calendar.
-Research current trends, relevant topics, hashtags, and content formats to improve visibility and engagement.
-Identify optimal posting times and schedule content in advance, including posts for weekends.
-Monitor account performance and recommend strategies to improve reach, engagement, inquiries, and appointment bookings.

2. Content Creation & Video Editing
-Create visually appealing, on-brand social media content that reflects the quality and services of the practice.
-Edit videos and transform office-provided footage into engaging, platform-appropriate content.
-Design graphics, promotional posts, educational content, and other creative assets as needed.
-Develop content based on treatment information, frequently asked questions, promotions, and other materials provided by the office.
-Stay up to date with social media trends and apply relevant ideas to help the practice stand out from competitors.

3. Email Marketing & Campaign Scheduling
-Create email marketing content, promotional materials, and campaign copy to engage prospective and existing patients.
-Prepare, schedule, and manage email campaigns through the company's CRM or lead-management system.
-Develop campaigns that support lead nurturing, patient engagement, promotions, and appointment bookings.
-Maintain consistent branding and messaging across social media and email campaigns.
-Monitor email campaign performance and recommend improvements to engagement and conversions.

4. Social Media Strategy & Lead Generation
-Develop and implement social media strategies focused on increasing patient inquiries and appointment bookings.
-Create content that educates potential patients, builds trust, showcases services, and encourages inquiries.
-Identify opportunities to improve brand awareness, online visibility, audience engagement, and lead generation.
-Track social media performance metrics and adjust content strategies based on results.
-Collaborate with the office team to align content with current services, promotions, and business priorities.

Qualifications & Requirements
-Proven experience in social media marketing, account management, and content creation.
-Experience in plastic surgery, medical aesthetics, med spas, beauty, skincare, wellness, or a related industry is strongly preferred.
-Strong understanding of Instagram and Facebook algorithms, trends, content formats, and audience engagement strategies.
-Demonstrated ability to create compelling social media content, edit videos, and develop visually appealing graphics.
-Experience with email marketing and CRM or lead-management platforms.
-Understanding of social media strategies that support lead generation and appointment bookings.
-Ability to work independently, manage priorities, and meet deadlines without constant supervision.
-Strong writing, communication, creative thinking, and organizational skills.
-Ability to analyze social media performance and use insights to improve results.
-Familiarity with tools such as Canva, CapCut, Meta Business Suite, email marketing platforms, and CRM systems is an advantage.

Industry: Health & Wellness
Employment Type: Full-Time
Work Schedule: Monday–Friday, aligned with 9:00 AM–5:00 PM Eastern Time
Start Date: ASAP

Please complete the google form to proceed with your application: ----------

SKILL REQUIREMENT

Social Media Content Creation Social Media Video Editing Social Media Marketing

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Social Media Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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