Marketing & Operations VA (Meta Ads Specialist

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: TYPE OF WORK

Part Time

: SALARY

$6-7/hour USD

: HOURS PER WEEK

20

: DATE UPDATED

Oct 17, 2026

JOB OVERVIEW

About the Role

We are looking for a proactive and results-driven Marketing & Operations Virtual Assistant to support a US-based real estate media business.

The ideal candidate has strong, hands-on experience managing Meta Ads campaigns, particularly lead generation campaigns, while also being comfortable handling day-to-day operations, customer support, and administrative responsibilities.

This is a hybrid marketing and operations role, with Meta Ads management as the primary priority.

Key Responsibilities

1. Meta Ads & Digital Marketing (Primary Focus)
- Create, manage, monitor, and ---------- Facebook and Instagram advertising campaigns using Meta Ads Manager.
- Develop and manage lead generation campaigns, including audience targeting, budget allocation, and performance optimisation.
- Monitor campaign performance and provide regular updates on key metrics, including cost per lead, conversions, and return on ad spend where applicable.
- Manage leads, pipelines, and basic automations through GoHighLevel (GHL).
- Assist with social media management and content scheduling.
- Perform basic video editing using CapCut, including updating hooks, captions, and advertising creatives.
- Identify opportunities to improve campaign performance and lead generation results.

2. Operations & Customer Success (Secondary Focus)
- Conduct quality checks on real estate photos before delivery to clients.
- Coordinate media delivery and project updates using Tonimo.
- Assist with client onboarding, email correspondence, and general customer support.
- Manage CRM records, track leads, and conduct timely follow-ups.
- Support daily administrative tasks to ensure smooth business operations.
- Potentially assist with inbound client calls as the role develops.

Qualifications & Requirements

Must-Have:
- Proven hands-on experience managing paid campaigns through Meta Ads Manager.
- Strong understanding of Facebook and Instagram lead generation campaigns, audience targeting, budgeting, and optimisation.
- Experience using GoHighLevel for CRM management, lead tracking, and basic automations.
- Excellent written and verbal English communication skills.
- Strong organisational skills, attention to detail, and the ability to work independently.
- Comfortable balancing marketing responsibilities with general operations and administrative support.
- Familiarity with CapCut and basic social media content management.

Nice to Have:
- Previous experience supporting US-based clients.
- Experience working with real estate, real estate media, or service-based businesses.
- Familiarity with Tonimo or similar media delivery/project management platforms.
- Experience in customer success, client onboarding, and lead follow-up.

To apply:
1. Attached your update CV - highlighting relevant marketing and operations experience
2 Portfolio - (Meta Ads Portfolio) showing campaigns you personally managed
3. Video Introduction - Tell us about you and your relevant experience and What does a healthy and positive team dynamic mean to you?

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Marketing & Operations VA (Meta Ads Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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