Head of Performance Marketing – Meta, Lead Generation & Growth

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: TYPE OF WORK

Gig

: SALARY

TBC based on expereince

: HOURS PER WEEK

40

: DATE UPDATED

Oct 17, 2026

JOB OVERVIEW

Summary

Remote | Australian Market | Senior Contract Role | Immediate Start

Initial Engagement: 4 Weeks | 40 Hours | Potential Ongoing Role

We are an established Australian telehealth business seeking a highly experienced, hands-on performance marketing strategist to lead an immediate marketing recovery and growth initiative.

We have an established marketing team, Meta and Google specialists, creative resources, technical support and proven acquisition funnels.

We need a senior performance marketer who can take ownership of results, direct our existing team and drive measurable improvements against clearly defined commercial targets.

The Role

You'll lead our paid acquisition and conversion strategy, with a strong focus on Meta advertising, lead generation, booked-call funnels and revenue growth.

You'll also help develop new growth opportunities through course promotion, webinars, masterclasses and direct-to-consumer offers.

This is a strategic leadership role, but we need someone who is hands-on, proactive and capable of making decisions quickly.

Key Responsibilities

Review and optimise existing Meta and Google acquisition performance, identifying immediate opportunities for improvement.

Define the marketing metrics and reporting required for informed commercial decisions.

Direct our reporting and technical teams to validate data accuracy, attribution and tracking.

Own paid advertising creative strategy, including reviewing and approving ad copy, hooks, images, videos and creative concepts.

Review and approve landing-page messaging, quizzes and conversion funnels.

Direct creative testing and identify new angles, offers and campaigns to improve performance.

Lead campaign optimisation and budget allocation through our existing media buyers.

Identify and implement AI tools to improve advertising performance, reduce manual work and support better decision-making.

Improve acquisition costs, lead quality, appointment attendance and conversion rates.

Direct the marketing team, establish priorities and ensure actions are implemented.

Provide clear weekly reporting against agreed performance and revenue targets.

Develop and optimise course promotion, live webinar, masterclass and evergreen webinar funnels.

Evaluate new direct-to-consumer offers and sales funnels to diversify revenue and improve marketing profitability.

What We're Looking For

Extensive hands-on Meta advertising experience, including significant advertising budgets.

Demonstrated improvements in CPA, ROAS and lead-generation performance, supported by actual campaign results.

Proven experience with booked-call funnels and high-ticket customer acquisition.

Strong direct-response copy writing skills and excellent creative judgement.

Ability to confidently approve or reject advertising creative based on its conversion potential.

Strong understanding of Meta Ads Manager, Google Ads, GoHighLevel (GHL) or similar CRMs, attribution and conversion tracking.

Practical experience using AI tools for Meta optimisation, creative development, campaign analysis and reporting.

Experience successfully promoting online courses, digital education products or webinar-based offers.

Understanding of webinar funnel metrics, including registration costs, attendance rates, conversion rates, CPA and ROAS.

Ability to identify inaccurate data and develop reliable, commercially useful reporting.

Experience directing media buyers, content creators and technical specialists.

Commercial understanding of acquisition costs, conversion rates, customer lifetime value and profitability.

A proactive, decisive and results-oriented approach.

Experience marketing healthcare, health coaching, wellness, high-ticket services or digital education products would be highly advantageous.

Advertising content must also undergo any required clinical and regulatory compliance review before publication.

This is not a general marketing, social media or branding role. We need someone who knows how to improve performance and can lead a team to deliver results.

Contract fee: Please provide your proposed fee for the initial 40-hour engagement.

To Apply

Please submit your CV and a 3–5-minute introductory video covering the following:

Meta strategy and results: Explain your strategic approach and provide specific examples of CPA, ROAS or cost-per-booking improvements you've achieved, including before-and-after metrics and advertising spend.

AI tools: Which AI tools have you personally used to improve Meta performance, reduce manual hours or support better campaign decisions? What measurable results did they produce?

Creative expertise: Examples of advertising copy, creative concepts or landing pages you've reviewed, approved or improved to increase conversions.

Reporting and attribution: Your experience with CRM attribution (GHL), tracking accuracy and AI-assisted reporting. Which tools have you used?

Course and webinar funnels: Your experience promoting paid courses, live webinars, masterclasses or evergreen funnels. Include results such as registration costs, attendance, conversion rates and ROAS where available.

Leadership: Examples of directing an existing marketing team or agency to achieve commercial targets.

Industry experience: Any relevant experience in healthcare, health coaching, wellness, high-ticket services or digital education.

Availability and fees: Your availability, hourly rate and proposed fee for the initial 40-hour engagement.

We're looking for a commercially minded operator who can identify opportunities quickly, make confident decisions and drive measurable results — not someone who simply delivers an audit or strategy document.

SKILL REQUIREMENT

Performance Marketing PPC Meta Business Suite

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Head of Performance Marketing – Meta, Lead Generation & Growth

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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