Marketing Automation & Systems Specialist

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TYPE OF WORK

Part Time

SALARY

750/month

HOURS PER WEEK

20

DATE UPDATED

Oct 16, 2026

JOB OVERVIEW

About Us
We are a growing parenting education company that helps parents of young children move from reactive parenting to clear, repeatable systems that build cooperation, responsibility, emotional security, and self-governance. Our founder is a nationally recognized parenting expert, and our content reaches a large and engaged audience of parents across social media.

Behind that content is a growing set of systems that turn interest into relationships. Social channels feed ManyChat conversations, which feed our CRM, email, checkout, and customer records. Those connections are what allow a parent who watches one video to become a subscriber, a customer, and a long-term member of our community.
We’re looking for a Marketing Automation & Systems Specialist to own those systems and keep them connected, reliable, and working toward real business outcomes.

Position Summary
The Marketing Automation & Systems Specialist is a contract, hands-on role responsible for owning GoHighLevel (LeadConnector), ManyChat, email automations, CRM workflows, and the integrations between them. You will take business objectives and customer journeys and turn them into working, tested automations, and you will own the health and reliability of that infrastructure rather than waiting for individual tasks to be assigned.
This is a great fit for someone who thinks in systems, uses AI tools as a natural part of their daily technical work, troubleshoots before being asked, and is comfortable operating in a fast-moving, entrepreneurial environment with high standards for ownership, responsiveness, and execution.

Key Responsibilities
● Independently own GoHighLevel (LeadConnector), ManyChat, email automations, CRM workflows, and the integrations between them.
● Take a business objective or customer journey and translate it into a working implementation without needing every workflow step designed for you.
● Build and maintain automations across the full customer lifecycle, including lead capture, segmentation, nurture, abandoned checkout, purchase-triggered sequences, onboarding, upsell, and re-engagement.
● Understand how our systems connect, from social to ManyChat to CRM to email to checkout to Stripe to customer status, and keep data flowing cleanly between them.
● Configure and manage webhooks, APIs, custom fields, tags, triggers, conditions, pipelines, and data passing between systems.
● Use ChatGPT and other AI tools as part of your daily workflow for problem-solving, technical research, documentation, troubleshooting, and implementation.
● Use AI-assisted coding for lightweight technical work such as scripts, API requests, webhook logic, JSON, data transformations, debugging, and small internal tools when that is the fastest way to solve the problem.
● Apply judgment to AI-generated technical work. Know when it is reliable and when it needs to be tested, corrected, or escalated rather than trusted as-is.
● Troubleshoot proactively. Identify broken automations, routing issues, duplicate contacts, bad tagging, failed integrations, and customer-journey problems before leadership has to discover them.
● Test every system end-to-end before considering it complete.
● Review performance data and distinguish between a technical problem, a funnel problem, and an issue that needs to be escalated for a strategic decision.
● Maintain clean system architecture so tags, workflows, fields, and automations stay organized and manageable as the business grows.
● Document what you build so another qualified person can understand and maintain the system.
● Communicate clearly when something is blocked, what you need, and what the consequence of the delay is.
● Take on other systems and automation tasks as they arise. This role is expected to flex based on what the business needs from week to week.

Qualifications
● Hands-on experience with GoHighLevel (LeadConnector) or a comparable all-in-one CRM and marketing automation platform, plus ManyChat or a similar conversational automation tool.
● 3-5 years of experience building marketing automations, CRM workflows, or system integrations in a professional or freelance capacity.
● Working knowledge of webhooks, APIs, JSON, custom fields, tags, triggers, and data passing between systems. Experience with Stripe and email marketing platforms is a plus.
● High proficiency with ChatGPT and other AI tools as a daily part of your technical workflow, including AI-assisted coding for lightweight scripts, API requests, and integrations.
● Ability to use AI to increase execution speed without creating fragile systems or technical debt.
● Understanding of conversion and customer behavior, not just how to operate the software. You should understand why an automation exists and what business outcome it is supposed to produce.
● Strong troubleshooting instincts and attention to detail, with a habit of testing before calling something done.
● Clear written communication and consistent documentation habits.
● Ability to work independently and manage your own priorities in a fast-moving, entrepreneurial environment.
● Interest in or familiarity with parenting, coaching, or education businesses is a plus.

What Success Looks Like
● The automation infrastructure is reliable. Broken workflows, failed integrations, and data issues are caught and fixed before they reach customers or show up in reporting.
● New customer journeys move from business objective to tested, working automation without leadership designing each step.
● Every stage of the customer lifecycle, from first contact through purchase, onboarding, and re-engagement, is supported by automations that are built, tested, and maintained.
● Data flows cleanly across social, ManyChat, CRM, email, checkout, Stripe, and customer status, with no duplicate contacts, stray tags, or disconnected workflows.
● System architecture stays clean and documented, so the business can scale without accumulating technical debt.
● AI tools measurably increase execution speed while the quality and reliability of what ships stays high.
● Performance data is turned into clear diagnoses: what is a technical fix, what is a funnel problem, and what needs a strategic decision.
● Blockers are surfaced early, with what is needed and what is at stake, so nothing sits stalled.
● The systems are not simply running. They are actively owned, improving over time, and creating a smoother path from first interest to engaged, paying customer.

How to Apply
Please send your résumé to ---------- with your résumé, include 2–3 examples of automations, workflows, or integrations you have built in GoHighLevel, ManyChat, or comparable platforms. For each example, briefly describe the business objective, how you designed the system to meet it, and how you tested it.
We are especially interested in your judgment: how you translate a goal into a system, how you d ---------- what to build versus what to simplify, and how you know when something is truly done.

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