Senior Paid Media Specialist (Meta & Google Ads)

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: TYPE OF WORK

Gig

: SALARY

$6-$10/hour

: HOURS PER WEEK

8

: DATE UPDATED

Oct 18, 2026

JOB OVERVIEW

About Us

En Masse is a boutique digital advertising agency based in Sydney, Australia. We work with ambitious brands and businesses to create strategic, results-driven advertising campaigns that deliver measurable growth.

We're a growing agency with big ambitions, and we're looking for an experienced Paid Media Specialist to join us on a flexible freelance basis.

About the Role

We're looking for someone who genuinely knows their way around Meta and Google Ads.

You'll work directly with the agency founder to support campaign strategy, technical implementation, performance optimisation and account audits across a growing portfolio of clients.

This isn't a junior execution role. We're looking for a confident, analytical specialist who can take ownership of technical challenges, identify opportunities and bring valuable expertise to the table.

Key Responsibilities

Audit Meta and Google Ads accounts and identify performance opportunities.

Review and optimise campaign structures, audiences, budgets and bidding strategies.

Support campaign setup, testing, optimisation and scaling.

Troubleshoot performance issues, tracking discrepancies and conversion problems.

Implement and review Meta Pixel, Conversions API, GA4 and Google Tag Manager.

Analyse campaign performance and provide actionable recommendations.

Collaborate with the agency founder on paid media strategy and campaign planning.

Help establish scalable best practices and processes as the agency grows.

What We're Looking For

Minimum 3–5 years of hands-on experience managing Meta and Google Ads campaigns.

Proven experience managing substantial monthly advertising budgets, ideally A$10,000–A$50,000+.

Strong technical understanding of conversion tracking, attribution and analytics.

Experience across both lead generation and e-commerce campaigns.

Excellent analytical and problem-solving skills.

Confident working independently and making strategic recommendations.

Strong written and spoken English communication skills.

Experience working with Australian, US or UK clients is highly regarded.

Previous agency experience is a bonus.

Most importantly, we're looking for someone who can think strategically, challenge assumptions and explain the reasoning behind their recommendations.

What We Offer

Flexible remote working arrangements.

An initial freelance engagement of approximately 5–10 hours per month, with opportunities to increase as the agency grows.

Direct collaboration with the founder of a growing Australian agency.

Exposure to a diverse range of businesses and advertising campaigns.

The opportunity to help shape our paid media processes and become a long-term member of the team.

How to Apply

Please include the following in your application:

A brief introduction outlining your paid media experience.

Examples of Meta and Google Ads accounts you've managed, including approximate monthly budgets.

A campaign case study explaining the objective, your strategy, the results and your personal contribution.

Your experience with conversion tracking, GA4, GTM and Meta Conversions API.

Your hourly rate in USD and your availability.

Bonus question: Tell us about a campaign that was significantly underperforming. How did you diagnose the issue, what changes did you make, and what happened next?

We value demonstrated expertise, initiative and strategic thinking over generic applications.

We look forward to hearing from you!

En Masse Agency
Sydney, Australia
----------

SKILL REQUIREMENT

Google Ads Facebook Ads Advertising Management

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Senior Paid Media Specialist (Meta & Google Ads)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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