Meta Ad Creative Strategist & Copywriter

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: TYPE OF WORK

Full Time

: SALARY

$4-$7 USD / HR

: HOURS PER WEEK

40

: DATE UPDATED

Oct 15, 2026

JOB OVERVIEW

Virtual Assistant – AI Ad Creative Strategist & Copywriter

Position: AI Ad Creative Strategist & Copywriter
Job Type: Full-Time
Industry: E-commerce / Apparel
Primary Focus: Facebook & Instagram Ads

ABOUT THE ROLE

We are looking for a detail-oriented, creative, and highly organized Virtual Assistant whose sole responsibility will be researching, developing, and improving advertising concepts for our e-commerce brands.

You will follow our established Standard Operating Procedures (SOPs) to develop high-quality ad concepts, headlines, hooks, primary text, and creative scripts using AI tools such as Claude and Gemini.

This is not a general VA position. Your entire role will focus on creating better advertising concepts through customer research, copywriting, creative strategy, and AI-assisted content development.

We provide detailed SOPs, AI prompts, frameworks, and guidelines. Your responsibility is to execute these processes consistently while using your own judgment to improve the final output.

KEY RESPONSIBILITIES

1. Customer & Market Research

Conduct in-depth market research using Gemini Deep Research and our provided prompts.

Identify ideal customer profiles (ICPs), purchasing motivations, desires, and emotional triggers.

Research customer objections, hesitations, and buying behavior.

Analyze competitor advertisements, customer reviews, and existing winning ads.

Organize research into structured documents that can be reused for future advertising.

2. Advertising Headlines & Hooks

Use Claude AI and our established prompts to generate advertising headlines and hooks.

Develop multiple variations targeting different customer profiles, buying motivations, and objections.

Evaluate AI-generated copy and select the strongest options.

Refine headlines and hooks to make them more compelling, natural, and attention-grabbing.

Maintain an organized Google Sheets database of generated concepts.

3. Primary Ad Copywriting

Develop persuasive primary text for Facebook and Instagram advertisements.

Follow our copywriting frameworks and guidelines.

Focus on customer benefits, emotional triggers, storytelling, and objection handling.

Ensure copy is conversational, easy to understand, and written for the target audience.

Review and improve AI-generated writing rather than simply copying its output.

4. Advertising Concepts & Creative Strategy

Develop creative concepts for static image ads, video ads, and other Meta advertising formats.

Select appropriate advertising frameworks, such as AIDA and PAS.

Create detailed visual concepts and scripts explaining what each advertisement should show.

Develop different creative approaches, including authentic UGC-style advertisements and polished brand creatives.

Ensure concepts follow our provided visual guidelines and advertising safe zones.

5. Organization & Quality Control

Follow our SOPs step by step.

Maintain organized Google Sheets containing research, headlines, hooks, scripts, and advertising concepts.

Review every deliverable for quality, accuracy, and alignment with our target audience.

Continuously refine AI-generated content until it meets our standards.

Submit completed work in a clear, organized format for review.

REQUIRED QUALIFICATIONS

Excellent written English with strong grammar and communication skills.

Experience using AI tools such as Claude, ChatGPT, or Gemini.

Strong understanding of marketing psychology and persuasive writing.

Ability to follow detailed SOPs and instructions independently.

Strong attention to detail and organizational skills.

Comfortable working extensively in Google Docs and Google Sheets.

Ability to evaluate creative ideas critically instead of blindly accepting AI-generated output.

Reliable, consistent, and able to meet deadlines.

PREFERRED QUALIFICATIONS

Previous experience writing Facebook or Instagram advertising copy.

Experience working with e-commerce or direct-to-consumer brands.

Familiarity with Meta advertising creative strategies.

Understanding of customer research, buyer psychology, and direct-response copywriting.

Experience with AIDA, PAS, UGC advertising, and creative testing.

TOOLS YOU WILL USE

Claude AI: Headlines, hooks, advertising copy, scripts, and creative concepts.

Gemini Deep Research: Customer and market research.

Google Sheets: Organizing research, copy, and creative concepts.

Google Docs: Maintaining research documents and following SOPs.

WHAT SUCCESS LOOKS LIKE

We are looking for someone who can consistently produce high-quality, well-researched advertising concepts with minimal supervision.

A successful candidate will consistently follow our SOPs without skipping steps, produce creative advertising ideas that go beyond generic AI-generated content, understand the target customer, and deliver organized, polished, ready-to-review advertising concepts.

IMPORTANT

We are not looking for someone who simply copies and pastes AI responses. We want someone who can use AI as a tool, recognize strong marketing ideas, improve weak outputs, and consistently produce compelling advertising concepts.

This role does not involve managing advertising campaigns, launching ads, graphic design, or video editing. The focus is entirely on research, copywriting, and creative concept development.

SKILL REQUIREMENT

Copywriting Facebook Ads Photoshop

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Meta Ad Creative Strategist & Copywriter

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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