Marketing Manager

# Senior Marketing Manager

We are looking for an experienced, highly organized Senior Marketing Manager to own campaign execution across our ecommerce and consumer-products business.

This is a hands-on position requiring strong project management, clear communication, and the ability to keep multiple campaigns, internal teams, and external partners moving toward agreed deadlines.

You will work closely with the founder, who remains actively involved in marketing strategy and decisions. Within your area of responsibility, you will have authority to scope vendor work, set deadlines, approve creative, and d ---------- what is ready to launch. You will work with a lean team and must be comfortable doing the work directly.

**Main responsibilities**

- Plan and execute campaigns across paid social, email/SMS, retail, and organic channels, from initial brief through launch and performance review.
- Own the marketing calendar, including product launches, promotions, Black Friday, and seasonal campaigns.
- Break campaigns into clear tasks, working backward from launch dates to establish deadlines, dependencies, and owners.
- Track progress across projects, follow up with stakeholders, and resolve blockers before deadlines are missed.
- Manage agencies, freelancers, and contractors, including scoping work, reviewing deliverables, and replacing partners who do not meet expectations.
- Write clear creative briefs and provide actionable feedback to editors, UGC creators, and designers.
- Maintain a steady pipeline of creative assets for campaign testing.
- Coordinate with internal teams across ecommerce, Amazon, TikTok Shop, and organic content.
- Work with the ecommerce lead on landing pages, advertorials, and promotional offers.
- Review channel and campaign performance, identifying what to stop, scale, or improve.
- Evaluate campaign decisions using customer acquisition cost, customer lifetime value, marketing efficiency ratio, and contribution margin.
- Maintain organized records of campaign status, decisions, tests, results, and next steps.
- Provide regular updates to leadership and escalate significant delays or performance issues promptly.
- Build practical processes where needed to improve execution and accountability.

**Requirements**

- At least five years of marketing experience, with most of that experience in ecommerce or direct-to-consumer businesses.
- Proven experience managing campaigns from planning through execution and performance review.
- Exceptional organization and an established system for tracking tasks, deadlines, dependencies, and follow-ups.
- Experience directly managing agencies and freelancers, including addressing underperformance and ending vendor relationships when necessary.
- Strong understanding of ecommerce performance metrics and how marketing decisions affect profitability.
- Ability to interpret campaign results and recommend clear, practical next steps.
- Excellent spoken and written English, including the ability to write effective briefs, feedback, and progress updates.
- Ability to manage competing priorities and follow through without constant supervision.
- Comfort working closely with an actively involved founder and responding to direct feedback.
- Willingness to take ownership of problems, acknowledge mistakes, and adjust quickly.
- Availability for scheduled calls and time-sensitive campaign issues during agreed US Eastern Time working hours.
- Reliable internet connection and a quiet, professional workspace.

You must be comfortable holding people accountable to deadlines, joining calls to resolve important issues, and communicating proactively when a project is at risk.

**Preferred experience**

- Familiarity with Shopify, Klaviyo, Meta Ads Manager, Amazon Seller Central, and TikTok Shop.
- Experience with retail or marketplace channels alongside direct-to-consumer ecommerce.
- Experience coordinating creator-led and UGC-heavy creative campaigns.
- Experience with landing pages, advertorials, and conversion-rate optimization.
- Bilingual English/Spanish.

**What success looks like**

- Campaigns launch on schedule, with clear ownership and coordinated execution.
- Leadership can quickly see where each project stands, what is blocked, and what happens next.
- Risks and delays are identified early and addressed promptly.
- Agencies and freelancers deliver work that meets agreed quality standards and deadlines.
- Creative assets are ready in time to support launches and ongoing testing.
- Campaign decisions reflect performance data and business profitability.
- Internal teams stay aligned on promotions, launches, and priorities.
- Projects move forward without repeated reminders from leadership.
- Campaign reviews produce useful findings that improve future execution.

**How to apply**

Please include:

1. Your résumé.
2. A brief description of your ecommerce marketing and campaign management experience.
3. Two examples of campaigns or launches you personally managed. Include the objective, channels involved, timeframe, team or vendors involved, results, and your specific contribution. You may anonymize company information.
4. A description of the system or tools you use to track projects, deadlines, dependencies, and follow-ups.
5. One example of how you handled an underperforming agency or freelancer, including the action you took and the outcome.
6. Your availability in US Eastern Time.
7. A 60–90 second video introducing yourself and explaining how you kept a complex campaign or launch on track.
8. The words **“Senior Marketing Manager”** in your application subject line.

**Applications without a video recording and relevant campaign examples will not be considered.**