Instagram Content Creator & AI Ad Maker (Football / Sports Resale)

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TYPE OF WORK

Part Time

SALARY

$150/month

HOURS PER WEEK

5

DATE UPDATED

Oct 15, 2026

JOB OVERVIEW

TrueWornGear ( ---------- ) is a resale marketplace for team-issued college athlete gear: gloves, towels, hats, jerseys and more, sourced from the athletes who wore them. Every piece sells once. We're growing our Instagram and need someone to run it.

The role
You'll run our Instagram on your own, with two jobs: grow our audience with funny, shareable football content, and turn that audience into buyers by showing off the gear. I'm hands-off day to day, with a short monthly check-in.

What you'll do
Entertainment (about half of posts):
- Create funny AI-generated ads and skits themed around football and fan culture
- Make and post football memes and trending-format content

Gear and brand (about half of posts):
- Showcase real items using photos we provide: new drops, just sold, close-ups
- Tell gear stories: which team the item came from and why it's one of a kind
- Make ads with a clear call to action that sends people to ----------

Ongoing:
- Edit Reels and short videos, write captions and hashtags, schedule posts
- Send a short monthly report (reach, top posts, clicks to the site, what worked)

You're a good fit if you
- Are funny, know football culture, and can also make polished product content
- Have a portfolio with both: at least one funny AI/meme example and one product or ad example
- Are self-directed and comfortable pitching ideas
- Communicate clearly in English and reply within a day

Brand rules
- Use fictional characters in AI ads, never real athletes, coaches or celebrities
- No team logos, broadcast clips or game footage in memes or ads
- Show real item photos only for gear we're selling. No AI-faked images of products
- Label AI-generated content as Instagram requires
- Access is through Meta Business Suite with limited permissions, not a shared password

To apply, send:
1. Links to your portfolio (Instagram, TikTok, or other work)
2. 1 funny AI/meme example and 1 product-focused ad or Reel you've made
3. 2 funny ideas and 2 gear-promo ideas for our page
4. Your monthly rate and weekly availability

SKILL REQUIREMENT
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