DTC Meta Ads & Shopify Conversion Specialist — Supplement Brand

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: TYPE OF WORK

Part Time

: SALARY

USD $1,000–$1,500 per month

: HOURS PER WEEK

20

: DATE UPDATED

Oct 15, 2026

JOB OVERVIEW

We are launching a premium supplement brand through Shopify and are looking for an experienced, hands-on DTC marketer to take ownership of our Meta advertising and Shopify conversion funnel.

Our strategy is straightforward: Facebook and Instagram ads that drive customers to persuasive Shopify landing pages and convert them into buyers.

We need someone who can move the project forward independently, recommend what needs doing and execute with minimal supervision.

WHAT YOU WILL OWN

• Launch planning: Research competitors, offers, landing pages and active Meta ads. Recommend positioning, bundles and creative angles.

• Shopify funnel: Build and optimize mobile-first landing/product pages using a suitable theme or page builder. Improve messaging, product presentation, FAQs, offers, bundles and checkout experience.

• Tracking: Configure or oversee Meta Pixel and Conversions API. Verify purchase events, values and event deduplication before launch.

• Meta advertising: Set up, launch, test and optimize Facebook/Instagram purchase campaigns. Manage spending against agreed budgets, acquisition-cost targets and profitability goals.

• Creative testing: Develop concepts, hooks, ad copy and briefs. Coordinate creators/designers/editors, review their work and keep fresh creative variations moving.

• Specialist coordination: Identify when additional help is needed for advanced development, tracking, email flows or creative production. Prepare clear briefs and manage delivery within approved budgets.

• Reporting: Provide a short daily progress/blocker update and a weekly summary of ad spend, CPA, ROAS, conversion rate, average order value and recommended next actions.

You will work with our existing VA, who supports product sourcing and operational coordination. Approved specialist freelancer fees, software and advertising spend are funded separately from your compensation.

WHAT WE ARE LOOKING FOR

• Proven experience managing Meta purchase campaigns for Shopify ecommerce brands.
• Hands-on experience building or improving Shopify landing pages—not simply sending traffic to them.
• Strong understanding of margins, customer acquisition costs, creative testing and conversion tracking.
• Ability to prioritize, meet deadlines and communicate proactively.
• Supplement or wellness brand experience is strongly preferred.

BRAND REQUIREMENTS

Our marketing must be honest and use substantiated product claims. Our creative guidelines require male talent only and no women appearing in advertising images or videos. You must be comfortable following these guidelines and briefing creators accordingly.

INITIAL PRIORITIES

Review our launch plan, identify missing pieces, propose a practical timeline and testing budget, prepare the Shopify funnel, verify tracking and coordinate initial creatives. Launch campaigns once product availability and the agreed readiness checks are complete.

HOW TO APPLY

Please include:

Two relevant ecommerce case studies showing the product category, campaign dates, ad spend, CPA/ROAS and your exact responsibilities. Redacted evidence is welcome.

Links or screenshots of Shopify landing pages you personally built or improved, with conversion results where available.

Details of any supplement or wellness brand experience.

Which responsibilities you can execute yourself and which would require specialist support.

A brief outline of your first 30 days for a new supplement launch.

Your availability and expected monthly compensation for 20 hours/week.

Shortlisted applicants may be invited to a small paid practical assessment before an ongoing engagement.

SKILL REQUIREMENT

Facebook Ads Shopify Meta Business Suite

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DTC Meta Ads & Shopify Conversion Specialist — Supplement Brand

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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