Meta Ads Specialist – Facebook & Instagram Advertising Company: HSA – USA-Based Signage Manufacturing Company

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: TYPE OF WORK

Gig

: SALARY

$4/per hour

: HOURS PER WEEK

20

: DATE UPDATED

Oct 14, 2026

JOB OVERVIEW

JOB TITLE: Meta Ads Specialist – Facebook & Instagram Advertising

Company: HSA – USA-Based Signage Manufacturing Company

Job Type: Ongoing Part-Time / Freelance Contract

Starting Pay: $4.00 USD per hour (reviewed after 30 days)

Work Hours: Monday–Friday, flexible schedule between 9:00 PM and 6:00 AM Philippine Time

Payment: Biweekly through Wise

ABOUT THE POSITION

HSA is looking for an experienced Meta Ads Specialist to create, manage, and optimize Facebook and Instagram advertising campaigns for our custom signage products targeting the USA market.

We are looking for someone who has proven experience generating e-commerce sales through paid advertising, not simply managing social media pages or creating organic content.

Our goal is to increase qualified traffic, generate conversions and sales, and improve return on advertising spend (ROAS).

REQUIRED QUALIFICATIONS

- Minimum 2 years of hands-on Meta Ads experience.
- Experience managing Facebook and Instagram conversion campaigns.
- Strong knowledge of Meta Ads Manager and Business Suite.
- Experience with Meta Pixel, conversion tracking, and retargeting.
- Knowledge of audience targeting, creative testing, and budget optimization.
- Experience advertising e-commerce products to USA customers.
- Understanding of CPC, CTR, CPA, conversions, and ROAS.
- Ability to analyze advertising performance and make data-driven improvements.
- Strong written English communication skills.
- Reliable, organized, and detail-oriented.

Meta Blueprint certification is preferred but not required.

RESPONSIBILITIES

- Review and audit existing Meta advertising accounts.
- Set up, launch, manage, and optimize Facebook and Instagram campaigns.
- Develop advertising strategies for USA consumers and business customers.
- Research audiences, competitors, and targeting opportunities.
- Manage advertising budgets, placements, and campaign objectives.
- Create and optimize prospecting and retargeting campaigns.
- Test advertising images, videos, headlines, and ad copy.
- Coordinate with graphic designers to develop advertising creatives.
- Monitor Meta Pixel, conversion events, and tracking accuracy.
- Track advertising spend, conversions, sales, and ROAS.
- Identify underperforming advertisements and reduce wasted spending.
- Recommend improvements to product listings and landing pages.
- Provide regular campaign performance reports and recommendations.

EXPECTED WORKLOAD

- Initial setup: Up to 20 hours during the first week.
- Campaign development: Approximately 20 hours per week.
- Ongoing maintenance: Approximately 10 hours per week.

Hours are estimates, not guaranteed, and may vary based on business needs.

Candidates may choose their preferred working hours between 9:00 PM and 6:00 AM Philippine Time, Monday–Friday.

COMPENSATION & GROWTH

Starting rate is $4.00 USD per hour, with a compensation review after 30 days based on performance, reliability, and campaign results.

This is an ongoing part-time freelance contract with the potential to become a long-term or full-time position as campaigns generate sales and business needs increase.

Biweekly payment through Wise. Signed contract, NDA, and time tracking through HSA's required system are mandatory.

HOW TO APPLY

Please submit:

1. Your resume and prior work history showing at least 2 years of relevant Meta Ads experience.
2. Any Meta Blueprint certifications you currently hold, if applicable.
3. Examples of Facebook and Instagram advertising campaigns you personally managed, including budgets, conversions, sales, and ROAS.
4. At least two professional references with contact information.
5. The advertising, analytics, and reporting tools you use.
6. Your preferred working hours between 9:00 PM and 6:00 AM Manila Time, Monday–Friday.
7. Confirmation that you accept the $4.00 USD starting hourly rate and contract requirements.
8. A 3-minute Loom video introducing yourself, describing your Meta Ads experience, and explaining why you are a strong fit for this position.

SKILL REQUIREMENT

Meta Pixel Facebook Ads Meta Business Suite

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Meta Ads Specialist – Facebook & Instagram Advertising Company: HSA – USA-Based Signage Manufacturing Company

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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