Meta Ads Specialist | Client Kickoff Calls & Campaign Launches | Long-Term

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TYPE OF WORK

Part Time

SALARY

$10-$20 USD/Hour

HOURS PER WEEK

10

DATE UPDATED

Oct 13, 2026

JOB OVERVIEW

Breakthrough Media is an Australian marketing company helping small businesses generate more enquiries, leads and appointments through a complete customer acquisition system.

Our Accelerator program combines Meta advertising, websites, CRM technology, AI booking and automated lead follow-up.

We're growing and looking for an experienced Meta Ads Specialist to take ownership of an important part of our client launch process.

This is not a traditional agency media buying role.

We have a structured fulfilment system, campaign templates, SOPs and an established client onboarding process. We need someone who can execute that process efficiently while bringing the technical expertise to handle clients who require custom campaigns.

Your Responsibilities

1. Conduct Client Kickoff Calls

You'll conduct scheduled Zoom kickoff calls with new Accelerator customers.

During these calls, you'll:

Professionally welcome clients on Zoom and guide them through the Meta advertising setup process.

Help clients connect or configure their Facebook Page, Instagram account, Meta Business Portfolio, ad account and required permissions.

Check that the necessary advertising assets, access and billing arrangements are in place.

Troubleshoot common Meta access, permissions and account setup issues.

Explain the next steps clearly and confidently.

Record completion details and update the client's status in our fulfilment system.

You must be comfortable leading calls independently with business owners, including clients who have little technical knowledge.

2. Build Custom Meta Campaigns

Not every client fits one of our existing campaign templates.

You must also be capable of independently developing and building effective lead-generation campaigns for different businesses and industries.

This includes:

Understanding the client's business, audience and offer.

Identifying suitable campaign angles and messaging.

Developing effective lead-generation campaign strategies.

Writing or refining Meta ad copy.

Preparing creative briefs and working with supplied creative assets.

Building lead forms and configuring campaigns.

Applying sound judgement when a campaign requires something outside our standard templates.

We are looking for someone who understands marketing strategy and lead generation, not just someone who knows which buttons to click in Ads Manager.

3. Follow Our Fulfilment System

You'll work within our established workflows and processes.

We expect you to:

Follow SOPs and checklists.

Keep client records and task statuses updated.

Communicate blockers promptly.

Complete work within agreed turnaround times.

Identify opportunities to simplify and improve repetitive processes.

Work independently without requiring constant supervision.

Required Experience

Strong hands-on experience with Meta Ads Manager and Meta Business Suite.

Proven experience generating leads for service-based businesses.

Confident troubleshooting Meta account access, permissions and billing setup.

Experience building both template-based and custom lead-generation campaigns.

Strong understanding of campaign objectives, targeting, offers, creatives and lead forms.

Excellent spoken English and confident client-facing communication.

Comfortable conducting Zoom calls with Australian business owners.

Strong attention to detail and ability to follow structured processes.

Reliable availability during Australian business hours.

Highly Desirable

Experience with GoHighLevel.

Experience working with Australian businesses.

Experience advertising for trades, home services, gyms, local businesses or professional services.

Experience working in a high-volume, productised fulfilment environment.

Familiarity with GHL CRM lead routing, automation and appointment booking systems.

Who We're Looking For

You're a good fit if you:

Can confidently run a client kickoff call without supervision.

Know Meta advertising well enough to troubleshoot problems live.

Can build a custom campaign from a business brief.

Enjoy working with clear systems and repeatable processes.

Work quickly without sacrificing quality.

Communicate clearly and proactively.

Are interested in a long-term working relationship as our client volume grows.

This role is not suitable for someone who only knows basic campaign setup, requires detailed instructions for every decision, or wants to redesign our entire fulfilment process.

What We Offer

Ongoing work with the potential for increasing volume.

Established SOPs, campaign templates and workflows.

A clear and repeatable client launch process.

Opportunities to contribute to improving our fulfilment systems.

A growing Australian business focused on long-term relationships.

How to Apply

Please begin your cover letter with READ so we know you've read the requirements. If this is not included, the application will be disqualified.

We're looking for someone who can become a reliable, long-term part of our fulfilment team.

SKILL REQUIREMENT
Facebook marketing Facebook Ads Meta Business Suite
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