Full Time
Based on experience
40
Oct 13, 2026
I'm an entrepreneur running an online AI programme for women, helping female founders and business owners use AI to build and grow their businesses.
I'm looking for a reliable, proactive and technically confident Virtual Assistant to manage the backend of my online course and coaching business.
You'll help manage student operations, scheduling,
This is a varied, hands-on role for someone who enjoys technology, problem-solving and supporting a growing online business.
You'll work directly with me, take ownership of important day-to-day processes and have the opportunity to learn new skills as the business grows. It is just me, and in a few months, looking to add additional help.
Key responsibilities
1. Online course and student operations
- Manage student onboarding, welcome
- Upload lessons, video replays, worksheets, recordings and course resources.
- Manage student cohorts, programme calendars and schedules.
- Schedule Zoom workshops, coaching sessions and answer student questions
- Set up student reminders, confirmations, cancellations and rescheduling.
2. Automations and technical workflows
- Set up, manage and troubleshoot integrations and other automated workflows.
- Connect Zapier, Calendly, Kartra, Kit, Zoom and other business tools.
- Manage tags, segmentation, automation triggers, follow up sequences and exclusions.
- Create, maintain and improve systems, SOPs and processes.
3. Course platforms, marketing funnels and
- Build and update landing pages, forms, surveys, automations and pricing.
- Create and update workshop registration and sales-call booking funnels.
- Set up lead magnets and create and manage
4. Marketing analytics and reporting
- Track business performance, including leads and marketing metrics.
- Support Meta Ads by setting up campaigns, uploading creatives, headlines, captions and calls to action, and running A/B tests.
- Learn and maintain Meta Pixel, UTM parameters and conversion tracking.
5. AI tools and general virtual assistant support
- Use ChatGPT and Claude for research, reporting and operational tasks and set up GPTS and Skills.
- Assist with business development research, outreach preparation and other projects.
- Set up and configure new software tools when needed.
- Update presentations, marketing assets and support video editing using CapCut when required.
- Handle a variety of general administrative and ad hoc business tasks.
- Training will be provided for the parts/ tools you do not know.
Essential requirements
- Previous experience supporting an online course, coaching, membership or digital education business.
- Hands-on experience with Kartra, Kajabi, Thinkific or a similar platform.
- Experience with Zapier, Make or other automation tools.
- Experience with Kit or another
- Experience using ChatGPT or Claude for practical business tasks.
- Experience with Canva and CapCut for creating or editing marketing assets.
- Ability to learn unfamiliar software and troubleshoot problems independently.
- Reliable internet connection and availability to work 45 hours per week.
Highly desirable experience
- Calendly and Zoom.
- Meta Ads Manager, Meta Pixel and Google Analytics.
- ManyChat and WATI.
- Creating and managing marketing funnels and lead magnets.
- Claude Skills or custom GPTs.
- Social media management, scheduling or content production.
- Building AI avatar images
Who we're looking for
- Someone who takes ownership, communicates proactively, learns quickly and enjoys finding ways to make systems run more efficiently.
- You should be comfortable managing routine operations while also handling new and unfamiliar tasks.
- We're looking for someone who wants to become a trusted, long-term member of the business rather than someone seeking short-term project work.
- Ability to work Dubai working hours.
What we offer
✓ Long-term, stable employment, ideally for someone looking to grow with us over the next 2–5 years
✓ Paid training and onboarding
✓ Opportunities to develop skills in AI, automations, marketing and business operations
✓ Direct collaboration with the founder
✓ A varied role with opportunities to take ownership and grow professionally
✓ Be part of an initiative that helps women specifically launch their businesses.
✓ Compensation based on experience
How to apply
Please include your CV or a summary of your relevant work experience and answer the following questions:
1. What are your top three strongest areas of experience from the responsibilities listed above?
For each area, briefly describe what you've personally done and which tools you've used.
2. Have you previously worked for an online course creator, coach, membership business or online education company?
Briefly describe the business, your responsibilities and the platforms you used.
3. Please share examples of your previous work, if available.
These could include:
- Kartra pages or similar
- Funnels or workflows you've built.
- SOPs or process documents you've created.
- Google Sheets dashboards or trackers.
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- Online course portals or student onboarding systems.
Please remove any confidential client information from your examples.
4. After the list of all the tools listed, please provide a list of all the tools you already have experience with versus all the tools you would have to learn.
We're looking for someone who wants to grow with the business, takes initiative and enjoys making systems run efficiently.
We are a team of just 1.5 women who care for each other and enjoy what we do at work, and always love learning and want to have a similar person join the team.
Please only apply if you are looking for a full-time job and don't have any other clients or own businesses on the side. As I really want team members who will treat this as their own baby as well. We are very passionate about what we do and helping the women in our programme :)