Real Estate Marketing & Automation Manager - Follow Up Boss Specialist

Real Estate Marketing & Automation Manager | Follow Up Boss Expert

FULL-TIME | REMOTE | PHILIPPINES | LONG-TERM OPPORTUNITY

Compensation: $8–$10 USD per hour, based on experience
Schedule: 40 hours per week
Industry: U.S. Residential Real Estate

About Us

The Scrimgeour Group is an established, luxury-focused real estate team based in Minnesota, USA.

We are seeking an experienced, highly organized, tech-savvy Real Estate Marketing & Automation Manager to take ownership of our marketing operations, build automated systems, and execute campaigns that strengthen client relationships and generate new seller opportunities.

This is not a traditional virtual assistant position.

We are looking for a skilled professional who can take our marketing ideas and business goals and turn them into fully implemented, organized, and repeatable systems.

The business owner will provide strategic direction, marketing ideas, brand guidelines, and final approvals. You will be responsible for determining how to execute those ideas, implementing the technology, managing campaigns, and tracking results.

We are looking for someone who already knows how to do this work—not someone who needs extensive technical training.

Primary Responsibilities

1. Follow Up Boss CRM Management & Automation

Follow Up Boss is our primary CRM. Advanced, hands-on experience is required.

* Audit, organize, clean, and segment our existing CRM database.
* Build and manage Smart Lists, Action Plans, tags, and follow-up workflows.
* Develop relationship-marketing systems for past clients, prospective sellers, orphan clients, and sphere-of-influence contacts.
* Implement birthday greetings, home purchase anniversary campaigns, and annual home valuation/CMA reminders.
* Create consistent lead follow-up and seller nurturing processes.
* Build and troubleshoot integrations between Follow Up Boss and other marketing platforms.
* Maintain database accuracy and monitor follow-up activities.
* Identify opportunities to improve automation and operational efficiency.

2. Email Marketing & Client Retention

* Create, design, and distribute professional monthly newsletters using Flodesk or Mailchimp.
* Develop homeowner education, market update, and seller-focused email campaigns.
* Build automated email sequences for prospective sellers and past clients.
* Segment email audiences based on client relationships and marketing goals.
* Integrate email campaigns with Follow Up Boss where appropriate.
* Monitor engagement, deliverability, and campaign results.
* Recommend improvements to strengthen client retention, referrals, and repeat business.

3. Social Media Management & Content Creation

* Create polished, sophisticated Canva graphics, carousels, and marketing materials.
* Edit short-form videos and Instagram/Facebook Reels using ---------- and footage provided by our team.
* Create and schedule content for Instagram, Facebook, and LinkedIn.
* Repurpose real estate insights, market reports, articles, and existing content into engaging posts.
* Assist with writing and publishing educational blog articles.
* Maintain a consistent social media content calendar.
* Ensure all content reflects our elevated luxury real estate brand.
* Track engagement and recommend content improvements.

4. Meta Advertising & Seller Lead Generation

* Set up and manage Facebook and Instagram advertising campaigns through Meta Ads Manager.
* Develop geographic marketing and seller lead-generation campaigns.
* Create advertising graphics, copy, landing pages, and lead-capture forms.
* Connect incoming leads with Follow Up Boss.
* Establish automated follow-up systems for new seller inquiries.
* Monitor advertising performance and provide recommendations.
* Ensure advertising complies with applicable real estate advertising requirements and Meta’s housing advertising policies.

5. Direct Mail & Geographic Farming

* Design professional real estate postcards, letters, and direct-mail marketing materials.
* Coordinate campaigns through Corefact and other mailing vendors.
* Create mailing campaigns around new listings, recently sold properties, and targeted neighborhoods.
* Manage mail merges, mailing lists, and campaign schedules.
* Coordinate printing, proofing, and mailing.
* Track responses and campaign effectiveness.

6. Seller Prospecting & Marketing Platforms

Support and manage marketing workflows involving:

* Remine
* Expireds Espresso
* Listing Leads

Responsibilities include organizing prospect data, developing follow-up campaigns, managing lead information in Follow Up Boss, and helping create repeatable seller prospecting systems.

Prior experience with these platforms is preferred. The ability to independently learn and implement new software is essential.

7. Marketing Operations & Project Management

* Build and maintain a comprehensive marketing calendar.
* Prioritize and coordinate marketing initiatives across multiple platforms.
* Develop written standard operating procedures (SOPs) for recurring tasks.
* Research and recommend appropriate tools, integrations, and automations.
* Troubleshoot technical issues independently.
* Manage deadlines and ensure campaigns are completed accurately and on time.
* Provide weekly progress reports showing completed work, upcoming priorities, and measurable results.
* Proactively identify opportunities to improve our marketing and generate additional business.

Required Qualifications

* Minimum 3 years of experience supporting U.S. real estate agents, teams, or brokerages in marketing or marketing operations.
* Proven, hands-on Follow Up Boss experience, including building and managing Smart Lists, Action Plans, and CRM workflows.
* Demonstrated experience implementing marketing automation systems independently.
* Strong experience with Flodesk, Mailchimp, or comparable email marketing platforms.
* Advanced Canva design skills with a professional portfolio.
* Experience editing short-form video using CapCut or similar software.
* Working knowledge of Meta Business Suite and Meta Ads Manager.
* Experience with lead-capture forms, email nurturing, and marketing campaigns.
* Excellent written and spoken English.
* Strong organizational, project management, and problem-solving skills.
* Ability to work independently and manage competing priorities.

Preferred Qualifications

* Experience with Zapier or Make integrations.
* Experience with Corefact, Remine, Expireds Espresso, or Listing Leads.
* Experience building seller lead-generation funnels.
* Familiarity with luxury real estate marketing and geographic farming.
* Experience creating LinkedIn content and SEO-focused blog articles.
* Previous responsibility for managing the marketing operations of a U.S. real estate team.

Very Important: Independent Implementation Experience

We want to be transparent about our expectations.

We need someone who already possesses the technical expertise to build and manage these systems.

The business owner is an experienced real estate professional who will provide business goals, marketing direction, content ideas, brand standards, and final approvals.

However, we are not able to provide extensive technical training on CRM systems, email automation, integrations, or advertising platforms.

You must be capable of independently:

* Evaluating our current marketing systems and identifying what needs improvement.
* Recommending an organized implementation strategy.
* Building and testing workflows and automations.
* Researching solutions and troubleshooting technical challenges.
* Managing projects from initial concept through completion.
* Documenting systems so they are organized and repeatable.
* Clearly communicating progress, challenges, and recommendations.

We value someone who brings solutions and recommendations rather than waiting for detailed instructions.

We are hiring for expertise, initiative, ownership, and execution—not simply task completion.

What Success Looks Like

Within your first 90 days, we would expect meaningful progress toward:

* A clean, organized, and segmented Follow Up Boss database.
* Working past-client birthday, home anniversary, and annual CMA reminder systems.
* A consistent monthly homeowner newsletter.
* A professional social media publishing schedule.
* Established seller lead-capture and follow-up workflows.
* An organized direct-mail and geographic farming calendar.
* Documented marketing procedures and weekly performance reporting.

These systems will be implemented in phases, with priorities established collaboratively.

Who Will Thrive in This Role?

You are a great fit if you:

* Love building organized systems and improving business processes.
* Have strong technical marketing expertise and excellent creative judgment.
* Take initiative and solve problems independently.
* Understand how marketing activities connect to actual business growth.
* Can turn ideas into finished, functioning campaigns.
* Communicate clearly and proactively.
* Are dependable, detail-oriented, and accountable.
* Want to build a long-term career with an established U.S. real estate business.

We value professionalism, creativity, quality, and exceptional client service.

Compensation & Schedule

* Full-time: 40 hours per week.
* Compensation: $8–$10 USD per hour, depending on experience.
* Long-term opportunity with potential for growth.
* Regular communication with our Minnesota-based team.
* Initial 60-day performance evaluation.

How to Apply

To be considered, please provide all of the following:

1. Resume and Experience

Share your resume and describe your experience supporting U.S. real estate professionals.

2. Follow Up Boss Expertise

Describe at least two Follow Up Boss systems or automations you personally built. Explain what they accomplished and how you implemented them.

3. Marketing Portfolio

Provide examples of:

* Email newsletters or automated campaigns
* Canva graphics or real estate postcards
* Social media content or short-form videos
* Lead-generation campaigns, if available

4. Technical Experience

List the marketing platforms and integrations you have personally implemented, including Flodesk, Mailchimp, Zapier, Make, Meta Ads Manager, or similar tools.

5. Short Loom Video

Record a 3–5 minute Loom video introducing yourself, explaining your relevant experience, and showing or describing a marketing system you personally implemented.

6. Availability and Compensation

Confirm your availability for a full-time, 40-hour-per-week position and your expected hourly rate.

Required Application Question

Please explain how you would design and implement a system using Follow Up Boss and Flodesk or Mailchimp to manage:

* Past-client birthdays
* Home purchase anniversaries
* Monthly homeowner newsletters
* Annual home valuation/CMA reminders
* Automated seller lead follow-up

Please be specific about which tools, workflows, integrations, and processes you would use.

We are especially interested in candidates who can demonstrate actual systems they have built and managed.

Our Goal

We are seeking one exceptional, experienced professional who can become a trusted, long-term member of our team.

We want someone who will help us build a highly organized marketing operation that consistently nurtures relationships, generates seller opportunities, and supports the continued growth of our real estate business.

If you are an experienced real estate marketing professional who enjoys taking ownership, building systems, and producing measurable results, we would love to hear from you.